New Sony A7IV reviews by Digitalcameraworld and Tony Northrup


Sony A7IV preorders (Use those affiliated links to support my work. Thanks!):
In the USA at BHphoto. Amazon. Adorama. FocusCamera. BuyDig.
In Europe at Fotokoch DE. Calumet DE. Foto Erhardt DE. Park UK. Wex UK. Amazon DE. Amazon UK. Amazon IT. Amazon ES. Amazon NL.
In Australia at CameraPro.
Sony HVL-F46RM Wireless Radio Flash at BHphoto. Adorama.
Sony HVL-F60RM II Wireless Radio Flash at BHphoto. Adorama.

Digitalcameraworld tested the A7IV and concluded:

Don’t think of the A7 IV as Sony’s new ‘entry level’ full frame mirrorless camera. It’s both too powerful, too complex and, yes, too expensive for that. It’s more like a mini-A1 that’s terrifyingly good at everything but less than half the price. Stills photographers can revel in its 33MP resolution and incredible burst mode, while videographers get a camera that leaves the previous A7 III far behind.

Dpreview answered the question: “Should you upgrade? New Sony a7 IV vs a7 III”

Ultimately, then, it all comes down to money. The a7 IV is a better camera than the a7 III in just about every respect. Not just its performance but also in terms of everyday usability. If you’re in the market for a new E-mount camera and you plan to keep it for a couple of years, we believe the additional cost, spread out across those years, is worth it for a camera that’s just that bit nicer to work with, in addition to the specific feature upgrades it gets.

And this is Tonys take on the A7IV:


Due the chip shortage Sony announces the production stop of the α7II, A6400, A6100, ECM-B1M mic and PXW-Z190 camcorder


Sony Japan announced the production halt of some Alpha cameras. As usual blame the worldwide chip shortage for that!

Google translated text:

Notice and apology regarding temporary suspension of orders for digital imaging products

Thank you for your continued patronage of Sony products.

Currently, with regard to digital imaging products, parts procurement is delayed due to the effects of global semiconductor shortages.

Therefore, after November 19, 2021, we will suspend the acceptance of orders from our distributors and customers at the Sony store for certain models with tight supply. ..

Regarding the resumption of order acceptance, we will consider it while observing the status of parts supply, and will inform you separately on the product information page.

We sincerely apologize for any inconvenience caused to our customers.

We will do our utmost to deliver the product as soon as possible, and we appreciate your understanding.

[Products subject to suspension of order acceptance]

Digital single-lens camera: α7 II series / α6400 series / α6100 body (black)
Shotgun microphone: ECM-B1M
Professional camcorder: PXW-Z190


This week SAR readers photos selection



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Un post condiviso da The Sony Alpha community. (@sonyalphagallery)

by reinocruzphotography⁠
To Love Tule
Sonyalpha 7riii⁠
Sony 100-400 GM⁠
10 Stop ND⁠

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K|Lens unveils the K|Lens One, the world’s first light field imaging lens, with Kickstarter orders beginning on November 29, 2021


I have been in touch with this German company for a while. And they truly made an innovative new kind of lens! It is a light field lens that will be available in native F and E-mount versions. This is their Press Text ahead of the Kickstarter campaign launch on November 29:

K|Lens unveils the K|Lens One, the world’s first light field imaging lens, with Kickstarter orders beginning on November 29, 2021

K|Lens is delighted to announce that the first orders of its revolutionary K|Lens One lens are to be taken on Kickstarter as from November 29, 2021.

The K|Lens One, which the Germany-based start-up is designing and producing in cooperation with Carl Zeiss Jena GmbH in Germany, will be delivered to customers by summer 2022.

As a product, the K|Lens One has generated massive levels of excitement among photographers, videographers and 3D artists worldwide thanks to its ground-breaking mix of state-of-the-art lens and software technology, and its promise to open up new worlds of creativity to users.

Suitable for all full-frame cameras, the K|Lens One is the world’s first light field imaging lens, and it works for both still images and videos. Each image or video shot with the K|Lens One provides the taker with additional data no other lens in the world can offer, namely rich light field data in the form of depth maps, point clouds and nine separate view points of each image/video.

Inside the K|Lens One, a mirror system projects nine slightly different perspectives of the scene on the camera sensor simultaneously, like looking at the scene with 9 cameras at the same time. The mirror system works similarly to a kaleidoscope – hence the name K|Lens – and effectively gives the user the chance to shoot a scene from nine view points with only one single exposure.SAR

Once the nine images or videos are recorded, the user can transfer them to the computer, where the real magic happens. Bundled with the K|Lens One is K|Lens’ in-house software, “SeeDeep”, which calculates the depth in space of every single pixel in every shot, and makes that information available in post-processing as depth maps, depth channels and/or point clouds – and it can then be processed in all standard post-processing programs.

The creative possibilities of the K|Lens One are endless: depth-based editing, focus pulls, re-focusing, extended DoF and simplified segmentation are just the beginning. K|Lens One photos and videos are also a perfect match for all 3D displays, be it stereo, holographic, or light field, in addition light-field content can be integrated into web applications to provide for a vivid and living user experience. On top of that, users always have access to multiple perspectives of their scenes to create with.

Matthias Schmitz, CEO of K|Lens, said: “We are so excited for the world to experience the K|Lens One! Our passionate team has been tirelessly working on the project for five years now, and finally it’s time to unleash this next evolutionary step in the worlds of photography and videography. SAR The K|Lens One will revolutionize how creative minds think about and produce visual arts, and how consumers interact with them, and we can’t wait to see the first results in 2022!”

The K|Lens One Kickstarter package contains the K|Lens One light-field imaging lens with a lens clamp and the K|Lens SeeDeep software. A dedicated 5” monitor with native software to help in image composition can be ordered as add-on.

The K|Lens One Kickstarter campaign begins on November 29, 2021, with a super early bird pricing starting at 1,799 € (currently approx. 2,049 $). The company states the subsequent RRP at 3,599 € (currently approx. 4,099 $). For more information, visit the official K|Lens website: