Philip Bloom: The Sony A7S III has “Dual ISO”


Sony A7sIII preorder at Adorama. BHphoto. Amazon. FocusCamera. Fotokoch. Calumet DE. WexUK. Park UK.

Philip Bloom confirms the As7III has “Dual ISO”:

And Photographyblog posted the full Sony A7sIII review concluding:

All things considered, the Sony A7S III is the most capable hybrid 4K video camera available today. Crucially for a pro tool, the Alpha 7S III is tough, lightweight and comfortable, its controls are exactly where you want them to be and it completes the job reliably with no performance drawbacks in any scenarios, especially low light.

Regarding features and image quality, the decision to retain the low 12.1MP resolution but on a new back-illuminated sensor has paid off for video and low light shooters.

Those 4K video frame rates are unmatched, as well as the 240fps slow motion Full HD video mode. You also get the best colours, dynamic range and control over noise that we have seen from the Sony A7 range yet.

Overall, Sony has been refreshingly single-minded on delivering a product that truly delivers in real world experience instead of flouting hollow headline grabbing numbers. Yes it’s ‘only’ 4K. Yes, it ‘only’ has 12.1MP. But within those parameters, you’ll be hard pressed to find a better camera than the Sony Alpha 7S III.

Sony A7sIII preorder at Adorama. BHphoto. Amazon. FocusCamera. Fotokoch. Calumet DE. WexUK. Park UK.


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Surprising news: Sony will stop all sales of consumer products such as TV, audio and cameras in Brazil


Sony Brazil will stop selling consumer products such as TV, audio and cameras in Brazil from end 2021. It’s a surprise to see Sony drop out of this big market. I guess brazilian will have to buy Sony products from US online stores.

Here is the official press release (google translated)


We inform that the Sony Group decided to close its factory in Manaus at the end of March 2021 and interrupt, in mid-2021, sales of consumer products by Sony Brasil Ltda.—such as TV, audio and cameras—considering the recent environment and the expected business trends. The decision aims to strengthen the structure and sustainability of its businesses, in order to respond to rapid changes in the external environment.

We also inform you that Sony Brasil will continue to maintain its local operation to offer all consumer support for products under its commercial responsibility in accordance with applicable laws and its product warranty policy.

It is important to clarify that the other Sony group businesses in Brazil (Games, Professional Solutions, Music and Pictures Entertainment) will continue to maintain their strong presence in the local market.

With 48 years of history in Brazil and in this trajectory, we are grateful for the relationship of trust built over the whole time with our strong partnership.

We are available to schedule a meeting so that we can share and detail the next steps of this trajectory.

Confident of being able to count on your understanding, we thank you in advance for your always prompt attention and collaboration with Sony Brazil.

Kind regards,
Senior Operations Manager

via PetaPixel


Curiosity: Silver A7c clearly sells better than the Black version according to Amazon


The Sony A7c Silver kit version is the best selling option according to the latest Amazon US (see here) . It’s exactly the other way around if you looks at the BHphoto bestseller ranking.

My humble non required opinion is this: I would only get the silver version if the camera would have had a more “classic” look like the Olympus PEN-F:

I know I know…I am old….

Support SAR by using those affiliate links to preorder the A7c:
Sony A7c at BHphoto, Adorama, Amazon, FocusCamera. In EU at Calumet DE. Foto-erhardt DE. Fotokoch DE. Wex UK. Park UK.
Sony HVL-F28RM External Flash at BHphoto.

And this is Kai’s take ont he A7c: