Surprise: Sony manager says the ZV-E10 “had the largest number of reservations ever among the mirrorless interchangeable-lens cameras released by Sony”


ZV-E10 at BHphoto, Adorama, Amazon.

ITmedia interviewed Sony marketing manager Naoki Maruyama. Here are a couple if interesting points:

  • It had the largest number of reservations ever among the mirrorless interchangeable-lens cameras released by Sony. The response exceeded expectations
  • The ZV-1 is popular with young people in their 20s and 30s, and the ZV-E10 is popular with families in addition to this group. Compared to other cameras, the percentage of people who purchase a camera for the first time is very high.
  • When Naoki Maruyama aimed at young people and camera beginners in order to boost the shrinking camera market, it seems that he was exactly right.
  • Mr. Maruyama said, “As smartphone functions continue to improve, the camera market will not improve dramatically in the future,” while giving a view to the market, there is a possibility that cameras will hit like the VLOGCAM series. Is said to be enough.
  • I think it’s important to coexist, not to compete with smartphones, while trying to differentiate from smartphones. The core of planning is the small size that is the mainstream in the current camera market. It is a mirrorless interchangeable-lens camera that is superior in light weight.”
  • We have launched a mirrorless interchangeable-lens camera equipped with a full-size sensor ahead of other companies, and are steadily gaining support. Taking advantage of these strengths, we will propose the value unique to single-lens reflex cameras, such as blurring and high resolution that cannot be expressed with smartphones.
  • Details have not yet been decided, but it seems that the VLOGCAM series is expected to develop further. “I would like to promote it as a series that is similar to Sony’s standard” digital single-lens camera α (alpha) “and” digital still camera Cyber-shot “,” Maruyama concluded.

Japanese market: Sony dethroned Canon and is now number one in the mirrorless segment


BCNretail reported the latest Japanese mirrorless market share data. in July Sony became the top seller in the mirrorless world. For me this is a surprise because Sony didn’t announce any new camera since last October.

Reminder: In September/October Sony will come back from this long pause by announcing the A7rV and new ZV model.

Note: I originally made an error and switched Canon/Sony positions.


Sony Tidbits…


Review of the Sony E 11mm f/1.8 Lens for Vlogging with SONY ZV-E10

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT.
Sony E 10-20mm F/4 PZ G Lens Review (ePhotozine)
Best Action Camera Mounts for 2022 (42West).
Popular Lowepro ProTactic Bags Get a Sustainability Update (Explora).
Dual Speed Streaming Function (Output dual data from an image sensor) by Sony.
Nikon is reportedly halting DSLR camera development (Engadget).
What’s the best way to describe sensor size? (Dpreview).

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Press text: Tamron announces the development of 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) for Sony E-mount full-frame mirrorless cameras


It’s official! Tamron announced the development of the new 50-400mm F/4.5-6.3 Di III VC VXD FE lens. Here is the Press Text:

Game-changing ultra-telephoto zoom starting at 50mm
50-400mm F/4.5-6.3 Di III VC VXD (Model A067)

July 28, 2022, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the development of the versatile 50-400mm F/4.5-6.3 Di III VC VXD (Model A067), a next level ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras.

lens: Model A067
PRODUCT NAME 50-400mm F/4.5-6.3 Di III VC VXD (Model A067)
For Sony E-mount (35mm full-frame)
DATE OF LAUNCH Launch Planned in the Fall, 20221

Overview of the 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) features

The 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) creates an entirely new category for high-performance ultra-telephoto mirrorless zoom lenses. With an 8x zoom ratio that begins at an unprecedented 50mm (commonly called the “standard” focal length for full-frame cameras), this new ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras is the same size as conventional 100-400mm zoom lenses, yet offers a wider angle of view on the wide end for excellent versatility. The 50-400mm F4.5-6.3 is remarkably compact with a length of just 183.4mm (7.2 in) and a light weight of 1,155g (40.7 oz) but provides unparalleled high performance at all focal lengths. In spite of the high magnification ratio, high image quality is delivered across the entire 50-400mm range through the effective arrangement of special lens elements. Equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that offers excellent quietness and responsiveness, plus TAMRON’s proprietary image stabilization mechanism VC (Vibration Compensation), the lens delivers versatile capability for all shooting scenarios.
Because the 50-400mm F4.5-6.3 provides up to one-half life-size magnification during close focus, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities, with an MOD (Minimum Object Distance) of 0.25m (9.8 in) at the 50mm end. The filter size is 67mm, the same as most other TAMRON lenses for mirrorless cameras, providing greater convenience when using multiple lenses together. The lens also features ergonomic features that support comfortable shooting, such as the adoption of a new lens design with improved texture and operability, and a Connector Port for the dedicated TAMRON Lens UtilityTM originally and uniquely developed by TAMRON. In addition, for this 50-400mm F4.5-6.3, TAMRON Lens Utility newly offers a “Focus Limiter” function. An optional Arca-Swiss compatible accessory tripod mount is available for convenience when using a tripod. All in all, the 50-400mm F4.5-6.3 is a highly portable, versatile zoom lens that ensures users never miss a shooting opportunity, from the 50mm standard focal length up to the 400mm ultra-telephoto. This is a breakthrough product that creates an entirely new category of ultra-telephoto-mirrorless zoom lenses, another first for TAMRON.

Main features

  1. 1. Expansive 8x zoom ratio starts at 50mm and extends to 400mm ultra-telephoto with a single lens

  2. 2. Unfaltering high image quality across the entire zoom range

  3. 3. VXD produces high-speed and high-precision AF

  4. 4. Equipped with TAMRON’s proprietary VC image stabilization

  5. 5. Enhanced operational and versatile features

    1) Connector Port for the TAMRON Lens Utility
    2) New “Focus Limiter” function added to the TAMRON Lens Utility
    3) Rapid zooming (Zoom ring rotation arc is just 75°)
    4) Optional tripod mount (Arca-Swiss compatible)

  6. 6. Super-compact with a length of only 183.4mm (7.2 in) and a weight of 1,155g (40.7 oz)

  7. 7. Half-macro photography with magnification ratio of 1:2 at the 50mm setting

  8. 8. New design with improved texture and scratch resistance

  9. 9. 67mm filter size, same as most other TAMRON lenses for mirrorless cameras

  10. 10. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch, etc.)

  11. 11. Compatibility with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

* Specifications, appearance, functionality, etc., are subject to change without prior notice.


Skylum announced HDR Merge for Luminar Neo


Skylum announced a new HDR tool (Click here to see the full features and order it).

Press Text:

Skylum announces release of first-ever Luminar Neo extension
Welcome HDR Merge, a fresh Luminar Neo extension for stunning HDR photography.

Powerful HDR Merge technology is coming to the award-winning Luminar Neo software as a paid extension. Designed for all fans of HDR photography, HDR Merge compiles multiple exposure-bracketed images into a single HDR image. It can merge up to 10 photos and deliver a spectacular level of color enhancement, making the final result look as close as possible to what the eye sees. HDR Merge is scheduled to be released on July 28, and the preorder has already started.

Skylum’s advanced technologies

HDR Merge will be available as an extension to Luminar Neo, an award-winning app by Skylum with an extensive portfolio of tools that maximizes the artist’s editing powers. Post-processing photos becomes easy in Luminar Neo, which empowers artists to create jaw-dropping landscapes, retouch photos for social media, make creative art with composite images, and deliver stunning portraits with a dreamy bokeh effect — among other things.
Luminar Neo’s powerful new engine gives the platform an unlimited number of creative possibilities, allowing it to incorporate more editing tools for artists and making it easy to add such technologies as the HDR Merge extension without a loss of performance. With HDR Merge, Luminar Neo is transforming into a one-stop solution for landscape and architecture photographers.

The power of HDR Merge

Especially for photographers who specialize in landscape or architecture photos, the right HDR settings can help to create detailed and dynamic photos. The higher the dynamic range, the more details in the highlights and shadows can be shown in a single photo.
If a camera doesn’t have a high dynamic range, one technique to compensate for this is to take multiple exposure bracketed images. That’s where HDR Merge can help, merging up to 10 images into one single HDR photo.
Luminar Neo’s HDR Merge doesn’t produce halos or artifacts. Plus, with the help of intelligent technologies, Luminar artists can create HDR images even from a single photo, with no brackets needed. Artificial intelligence allows for the highest quality of bracket merging and a spectacular level of color enhancement.
What’s unique about Luminar Neo’s HDR Merge is that it can be combined with Luminar Neo’s other tools to create spectacular photos. After merging brackets, artists have a full arsenal of AI-based tools at their disposal. They can enhance with one slider, fix colors and toning, add glow, play with super contrast, add realistic sun rays or vivid foliage — there is a whole world to explore. Luminar Neo gives photo artists the power to achieve the best HDR photos and go beyond in their editing, all in one app.

Create impressive photos

HDR photography is especially important for architecture, landscape, and real estate photography, but it can be applied to any type of photography for a creative effect.

  • Landscape
    Landscape photos usually have a few layers with different colors and contrast, and it’s tricky to achieve a smooth photograph that brings out the best in each layer. With HDR Merge, photographers can create a deep and rich photo of a mountain range, for example, where the mountains in the background, the forest in the center, and the stream in the foreground all look vivid, bright, and well-exposed.
  • Architecture
    It might seem easy to take photos of architecture, as the subjects are static. However, the photographer must take into account a building’s design, location, shadows, light, and weather, as they all play an important role in creating the perfect photo. Taking multiple bracketed images with a range of exposures helps with capturing a full range of light that is closer to what the human eye sees. Then it is the job of HDR Merge to combine these bracketed images into one high-contrast dynamic photo that showcases the best details of the building.
  • Real estate
    A real estate photo should compel buyers to fall in love with a place. Whether a photo is of the exterior or interior, the building should appear well-lit, attractive, and highly detailed. However, the photographer doesn’t always have control over the conditions, as work is usually expected to be done quickly without taking into consideration the weather and time of day. HDR Merge helps real estate photographers achieve high-contrast photos quickly and easily, keeping clients satisfied.

Apart from that, applying HDR merge can help bring out details in underexposed nighttime photos or otherwise fine-tune images with exposure issues.

Preorder for a better price

The HDR Merge extension preorder starts on July 15. The release is scheduled for July 28, 2022, but Luminar owners can preorder HDR Merge now for a better price.
Aurora HDR owners will get the opportunity to buy Luminar Neo with a loyalty discount and receive the HDR Merge extension for free. Additionally, Skylum customers with Luminar Neo subscriptions will get the Aurora HDR Merge extension for free.


The Luminar Neo HDR Merge extension will be released on July 28. You can find out pricing here, and Skylum offers a 30-day money-back guarantee from the time of shipping. HDR Merge works only as an extension within Luminar Neo.