Sony launched new deals in Europe:

• Up to 500 Euro off at Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
• Up to 500 Euro cashback at Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

Yodobashi shared the list of best-selling gear in early September:

Top 10 Best-Selling SLR Cameras:

1. Hasselblad X2D II 100C Body
2. Sony α7C II Zoom Lens Kit (FE 28–60mm)
3. Fujifilm X-M5 XC15–45mm Lens Kit
4. Sony α7C II Body
5. Canon EOS R5 Mark II Body
6. Canon EOS R50 Double Zoom Kit
7. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit
8. Nikon Z50II Double Zoom Kit
9. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit
10. Canon EOS R6 Mark II Body

Top 10 Best-Selling Lenses:

1. Sony FE 24–70mm F2.8 GM II
2. Canon RF100–500mm F4.5–7.1 L IS USM
3. Hasselblad XCD 2.5/55V
4. Sony FE 70–200mm F2.8 GM OSS II
5. Canon RF24–70mm F2.8 L IS USM
6. Sigma 200mm F2 DG OS | Sports (E-mount)
7. Canon RF70–200mm F2.8 L IS USM
8. Sigma 16–300mm F3.5–6.7 DC OS | Contemporary (RF)
9. Nikon NIKKOR Z 24–120mm f/4 S
10. Canon RF100–400mm F5.6–8 IS USM

Top 10 Best-Selling Compact Digital Cameras:

1. Ricoh GR IV
2. Canon PowerShot SX740 HS
3. Sony VLOGCAM ZV-1 II
4. Panasonic LUMIX TZ99
5. Fujifilm X Half
6. Sony Cyber-shot RX1R III
7. Ricoh GR IIIx
8. Kodak PIXPRO C1
9. Fujifilm X100VI
10. Leica D-LUX8

My take:

• I am surprised to see a $8000 Hasselblad camera rank on top!
• RX1rIII also selling better than I expected in the compact camera segment.

For comparison, here are the bestsellers at BH:

Best selling cameras:

1. Ricoh GR IV Digital Camera
2. Canon EOS R6 Mark II Mirrorless Camera
3. Canon EOS R8 Mark II Mirrorless Camera
4. Hasselblad X2D II 100C Medium Format Mirrorless Camera
5. Sony a7 IV Mirrorless Camera
6. Canon PowerShot SX70 HS Digital Camera
7. Canon PowerShot ELPH 360 HS Digital Camera
8. Canon EOS Rebel T7 DSLR with 18-55mm and 75-300mm
9. Sony a6700 Mirrorless Camera
10. Kodak PIXPRO FZ55 Digital Camera

Best selling lenses:

1. Sigma 24-70mm f/2.8 DG DN II Art Lens (Sony E)
2. Canon RF 50mm f/1.8 STM Lens
3. Canon RF 24-70mm f/2.8 L IS USM Lens
4. Sigma 18-50mm f/2.8 DC DN Contemporary Lens (Sony E)
5. Canon RF 100-400mm f/5.6-8 IS USM Lens
6. Sony FE 24-70mm f/2.8 GM II Lens (Sony E)
7. Nikon NIKKOR Z 24-70mm f/2.8 S II Lens
8. Tamron 17-70mm f/2.8 Di III-A VC RXD Lens (Sony E)
9. Canon RF 70-200mm f/2.8 L IS USM Lens
10. OM SYSTEM M.Zuiko Digital ED 50-200mm f/2.8 IS PRO Lens

One of my readers pointed out that Sony is hosting a new Be Alpha event in Barcelona on October 16. He mentioned that in the past Sony announced the A7 IV (or perhaps even the A7 III?) at a similar event in Barcelona. At this stage, I have no indication that the A7 V will be unveiled there, but it’s worth noting that the A7 IV was officially announced in October as well—specifically on October 21, 2021.

All I know is that in Oct-Nov we will get the A7V as I already leaked the image of the camera here:

Lensvid had a chat with Yann Salmon-Legagneur, Head of Imaging Products & Solutions Marketing at Sony Europe. He shared several noteworthy insights alongside the recent RX1R III and FX2 announcements, while also offering a glimpse into possible future directions.

When asked about the idea of a fixed-lens APS-C RX camera, the response was clear: it’s primarily a business decision. Sony already manages a broad range of camera lines, and introducing a new series would divert resources from existing products. Moreover, the fixed-lens APS-C segment is considered a niche, raising the question of whether it justifies the effort. That said, he admitted that personally, he would love to see such a camera.

He also emphasized the continued relevance of the RX1R III and FX2. Regarding the RX1R III, he explained that Sony carefully recalibrated the classic Zeiss 35mm f/2 lens to match the new high-resolution sensor. Their internal testing showed that even after 10 years, this lens still delivers exceptional results. Keeping it also preserves the distinctive rendering and design legacy that RX1 users have valued for over a decade.

Sony so far has not managed to create a in camera built-in film simulation palette like Fujifilm has. The easiest way to get a film look on your Sony images is by using the new DxO Film Pack 8 (Click here). It also includes all Fujifilm styles ;)

There are two main new features:

• Time Warp mode let’s you select the style based on the year!
• Full photoshop integration (hurray!)
• 15 new renderings, from CineStill 800T
to Harman Phoenix 200

You can see the new features on this DxO page (Click here). You can also get a 30 day free trial version here.