Sony announced the new IMX928 68MP square global shutter sensor!

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Sony announced the new IMX928 sensor. It’s a 68MP square global shutter sensor and the smaller brother of the IMX927 105MP sensor that was announced in autumn.

Even though the IMX928 is nearly as “tall” as a Full Frame sensor (22.5mm vs 24mm), it is much narrower (22.5mm vs 36mm). Overall, a Full Frame sensor is about 70% larger in total surface area. It’s a sensor made for industrial use so it won’t be in any cinema or Alpha camera in this form. But surely some of this tech will find it’s way what could become a new 50MP global shutter sensor for the future Sony A1III. Yes you heard me…I am betting a higher resolution global shutter Full Frame camera is coming sometimes in late 2027 or 2028.

 

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Finally: Sony A7IV Firmware Update 6.01 fixes a big bug

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Sony released the new firmware update for the Sony A7IV:

Benefits and Improvements

  • Fixes an issue where some products were unable to update to Ver. 6.00, as well as an issue where products that successfully updated to Ver. 6.00 would enter power save mode when the monitor was closed, regardless of the Power Save by Monitor setting. We apologize for any inconvenience this may have caused.
  • This update also includes the improvements that were introduced in Ver. 6.00.
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Current bestsellers at Amazon and BH: Sony A7V still selling hot!

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After all the holiday deals this is where we stand now in early 2026: The A7V sells hot at BH while on Amazon you will find Canon R50 leads the pack:

Amazon Bestsellers:

  1. Canon EOS R50 Mirrorless Camera RF-S18-45mm
  2. Canon EOS R50 Mirrorless Camera
  3. Canon EOS R50 Mirrorless Camera RF-S18-150mm
  4. Sony Alpha ZV-E10
  5. FUJIFILM X-T30 II
  6. Canon EOS R10 Mirrorless Camera
  7. Canon EOS R8 Mark II Mirrorless Camera
  8. Sony Alpha 6700
  9. Sony Alpha 7 IV
  10. Canon EOS R7 Mirrorless Camera

BHphoto Bestseller:

  1. Sony a7 V Mirrorless Camera
  2. Canon EOS R5 Mark II Mirrorless Camera
  3. Canon EOS R6 Mark III Mirrorless Camera
  4. Nikon Z8 Mirrorless Camera
  5. Canon EOS R6 Mark II Mirrorless Camera
  6. Canon EOS R5 Mirrorless Camera
  7. Fujifilm X-T30 II Mirrorless Camera (Silver)
  8. Canon EOS R50 V Mirrorless Camera
  9. Canon EOS R8 Mirrorless Camera
  10. Sony a1 II Mirrorless Camera

 

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Initial chatter about major Sony surprises and a BIG revolution in the camera industry!

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The Oracle rumors:

Guys, after two weeks of intense stress, I’m back to 100% on SAR. In my next posts, I’ll publish some reliable rumors, but today I want to give you two “cryptic” messages from my most reliable sources:

  1. From mid-2026 to 2027, Sony is expected to launch a major offensive. It will be much more exciting than the 2024-2025 period. Sony has been preparing for this for some time! We will share more details about this in the coming months!
  2. There’s a real REVOLUTION coming. I know the details, but I’ve been asked to keep my mouth shut until I get the green light. It’s something that will shake up the entire industry.

I am working on both those big “Oracle” rumors and can’t wait until sources feel safe for me to post them. I know you hate these kinds of vague hints, but I’m excited and hope that other reliable sources will share more information after reading this article!

Now to solid rumors:

There are five weeks to go until CP+, but Sony will probably NOT announce any new cameras yet. We will definitely see some new lenses, including the 100-400mm f/4.0 GM, the 100-400mm G, and the 18-26mm f/2.0 GM. So if you are on the fence for a new camera you might be a bit disappointed. Still, like I told you today there are great camera coming with some new tech. So be patient and stay always tuned on SAR ;)

To share rumors please reach out using my anonymous contact form or contact me via eMail, Signal, Telegram. Thanks!

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These were the ten best selling camera in 2025 in Japan: Sony A7CII only Full frame camera in the list

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BCNranking collected data on actual sales from approximately 50% of Japanese retailers. According to this data, these were the ten best-selling cameras on the market:

  1. Canon EOS R50
  2. Sony ZV-E10 II
  3. Canon EOS R10
  4. Sony ZV-E10
  5. Sony α6400
  6. Nikon Z50 II
  7. Fujifilm X-M5
  8. Sony α7C II
  9. Olympus PEN E-P7
  10. Nikon Z 30 

As you see the ZV-E10 lineup is crucially important for Sony…even if SAR readers don’t really like this cam :)

And the Sony A7cII is the only Full Frame camera that made it into the top 10!

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