Sony Tidbits…

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The BEST VALUE 24-70mm F2.8 Lens

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Sony and other Japan chipmakers to spend $30bn in production race (Nikkei).
16 Stellar Accessories for Astrophotography (Explora).
The Truth About Tamron 70-180mm f2.8 G2: Is It Worth Your Money? (Pav SZ).
Adapting a Cheap No-Name Vintage Prime Lens for Beautiful Shallow Depth of Field Photos (Fotodiox).
Lens in Focus: The All-Around Tamron 50-400mm Lens for the Varied Nature Photographer (42West).
The Best Sony Shotgun and Lavalier Mics for Content Creators (Explora).

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CONFIRMED: New Sony product announcement in August! This is what will be announced…

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Back in May I told you that Sony delayed all the announcement roadmap by up to 2 months. So the 85mm f/1.4 GM II that was scheduled for a late June announcement would come later. I now got 100% solid confirmation that Sony plan an announcement by end of August! I don’t have yet 100% certainty on the products to be announced but I believe:

  • 99% chance we are getting the Sony 85mm f/1.4 GM II
  • 80% chance we might be getting the Sony FX9 successor
  • 20% chance we are getting the 24-70mm f/2.0 GM

The 24-70mm f/2.0 GM is more likely to be announced in September and the first Alpha Full Frame camera should be coming in September/October. 

One more thing: TWO trusted sources now confirmed there is no Sony A7V coming in late 2024.

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Japan: Digital camera market share First half of 2024

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BCNranking shared the tip manufacturers share on the Japanese market:

Mirrorless system cameras: Sony 36%
Fixed lens cameras: Kodak 28.3%
DSLR system cameras: Canon 73.5%
Video cameras: DJI 45.2%
Action cameras: GoPro 40.2%
Interchangeable Lenses: Sigma 18.2%

A couple of interesting notes:

  • Kodak is taking the compact camera market by storm thanks ot their affordable cameras. Actually those are chinese made cameras with Kodak just selling their name to them.
  • DJI is leading the video segment mainly thanks to their new and excellent DJI Osmo 3

found via Digitamceinfo

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Firmware update adds A9III 120fps support for three Sigma lenses

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Press text from Sigma:

We are pleased to announce that the firmware update for SIGMA’s Sony E-mount lenses is now available for download.
The benefits of the firmware update are as follows:

・SIGMA 50mm F1.4 DG DN | Art Ver.02 in Sony E-mount
・SIGMA 105mm F2.8 DG DN MACRO | Art Ver.04 in Sony E-mount

[Benefit of the update]

・Compatibility with continuous shooting of up to approximately 120 frames per second has been added for the autofocus modes (AF-S/DMF/MF) on Sony α9 III cameras.
[Applicable product and version]

・SIGMA 14-24mm F2.8 DG DN | Art Ver.04 in Sony E-mount

[Benefits of the update]

・Compatibility with continuous shooting of up to approximately 120 frames per second has been added for the autofocus modes (AF-S/DMF/MF) on Sony α9 III cameras.
・The operational stability has been improved.
[How to update]

Please click on ‘For Windows’ or ‘For Mac’ in the firmware download page below for your lens in Sony E-mount, read “Before updating” and follow the update procedure.
https://www.sigma-global.com/en/support/firmware/lenses/?mount=sony-e

*After the update is complete, be sure to remove the battery pack from the camera and reinsert it.
https://www.sigma-global.com/jp/support/firmware/lenses/?mount=sony-e

For further information, please contact your nearest authorized SIGMA subsidiary / distributor.
https://www.sigma-global.com/en/world-network/

We appreciate your continued support for our company and products.

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The $200 off on the FX30 and FX3 is ending on Sunday

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The $200 discount on both FX cameras expires Sunday:

Til July 28 prime members save 20% on all new Nextorage CFexpress Type cards sold on Amazon US (Click here). These are now the most affordable VPG rated Type A cards!

VPG 400 class (minimum fo 400MB/s the card can write continuously). Links to Amazon US&EU:

VPG 200 class (minimum fo 200MB/s the card can write continuously). Links to Amazon US&EU:

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Next set of WILD Sony A7V specs

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I have already told you that my reliable sources seem to indicate that the A7V will be on the market only in 2025. They have not yet shared any possible specifications. All I am getting are specifications from other new or anonymous sources. Here I share one of them, but of course keep in mind that it could be completely wrong. That said, let me know if a camera like this might be of interest to you:

  • Alpha 7 Mark V is a 36 megapixels camera with a comparatively slight low-pass filter. The actual resolution of the photos is significantly higher than the Alpha 7 Mark VI.
  • It features Generation II suite of BIONZ XR Processor x AI Processing Unit which supported fast 120fps AE/AF, dynamic attitude- and rate-based object tracking on a slow BSI sensor.
  • The screen performance is great, with drastically improved brightness, contrast, and color gamut.
  • But the 10fps burst shooting is a little behind all the competition.
  • The excessive yet insufficient UHD8K resolution causes it to record only oversampled 4K video. And full-frame 4K/60p video requires a 1.2x crop.

Like I told you, not an info from my trusted sources and I am highly skeptical about those specs…

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