Initial chatter about major Sony surprises and a BIG revolution in the camera industry!

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The Oracle rumors:

Guys, after two weeks of intense stress, I’m back to 100% on SAR. In my next posts, I’ll publish some reliable rumors, but today I want to give you two “cryptic” messages from my most reliable sources:

  1. From mid-2026 to 2027, Sony is expected to launch a major offensive. It will be much more exciting than the 2024-2025 period. Sony has been preparing for this for some time! We will share more details about this in the coming months!
  2. There’s a real REVOLUTION coming. I know the details, but I’ve been asked to keep my mouth shut until I get the green light. It’s something that will shake up the entire industry.

I am working on both those big “Oracle” rumors and can’t wait until sources feel safe for me to post them. I know you hate these kinds of vague hints, but I’m excited and hope that other reliable sources will share more information after reading this article!

Now to solid rumors:

There are five weeks to go until CP+, but Sony will probably NOT announce any new cameras yet. We will definitely see some new lenses, including the 100-400mm f/4.0 GM, the 100-400mm G, and the 18-26mm f/2.0 GM. So if you are on the fence for a new camera you might be a bit disappointed. Still, like I told you today there are great camera coming with some new tech. So be patient and stay always tuned on SAR ;)

To share rumors please reach out using my anonymous contact form or contact me via eMail, Signal, Telegram. Thanks!

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These were the ten best selling camera in 2025 in Japan: Sony A7CII only Full frame camera in the list

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BCNranking collected data on actual sales from approximately 50% of Japanese retailers. According to this data, these were the ten best-selling cameras on the market:

  1. Canon EOS R50
  2. Sony ZV-E10 II
  3. Canon EOS R10
  4. Sony ZV-E10
  5. Sony α6400
  6. Nikon Z50 II
  7. Fujifilm X-M5
  8. Sony α7C II
  9. Olympus PEN E-P7
  10. Nikon Z 30 

As you see the ZV-E10 lineup is crucially important for Sony…even if SAR readers don’t really like this cam :)

And the Sony A7cII is the only Full Frame camera that made it into the top 10!

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CineD Opinion: The Sony a7 V is the Cinema Camera the FX2 Should Have Been

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CineD openly confirmed what had been obvious since the Sony A7V launch:

Had Sony launched a beefed-up version of the FX2 instead of the allegedly “reheated” camera, we might now be looking at Canon as the one arriving late with the EOS C50. That would have shifted parts of the market dynamics, though it’s hard to say how much impact it would have had on real-world sales.

and…

Sony has proven itself to be a strong sprinter, entering a market long dominated by Canon and Nikon and quickly capturing a substantial share. After that initial push, the company has settled into a phase of gaining some ground, then losing some. If we’re speculating, it’s worth asking what happens if Sony announces a successor to the Sony FX3 in the near future. Imagine the specs of the a7V packaged in a square, grey, cine-first body. Even if such a camera arrives later than expected, it could create real pressure for Canon, and perhaps even more so for Nikon. This game is far from over.

I think Sony knows by now they cannot afford to launch a “conservative” updated FX3II. they need some real cool camera now!

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Yes, you can mount Sony E lenses on a Lumix S9 if you modify the mount.

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A Rednote member named Chan modified his Panasonic Lumix S9 to be an E-mount camera. He had to remove the front sensor cover and use a Viltrox-E-mount adapter ring to get the right flange distance. Now he has an unbeatable combination: the power of the LUT combined with the wide availability of E-mount lenses.

The L mount has a flange distance of 20 mm, while Sony’s E mount has a flange distance of 18 mm. So it’s impossible to adapt E-mount lenses. The only way is to do what Chan did, cut the mount and bring an E mount closer to the sensor. I don’t think you should do that… it takes the right skills to make it work, and you’ll lose your warranty.

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