Great news folks! Sony did just register a new camera in China. it has the code “WW847606” and this is what we learn from info shared by Sony:

• The camera has the same Wifi 6 tech of the Sony A7V
• It’s made in Japan where only high end cameras like the Sony A1II, Sony A9III, Sony A7sIII and Sony FX3 are made.
• It will be announced in March/April

From trusted source I know the FX3II is actually ready. So my personal bet (not a 100% confirmed rumor) is that this might be the Sony FX3II with new partially stacked low resolution sensor. The Nikon Zr and Canon C50 are more affordable and in many aspects more capable than the 4 year old FX3. So it’s simply makes a ton of sensor for Sony to announce this camera.

But as I said, for now I don’t have 100% confirmation from multiple reliable sources, and what makes sense in my head may not make sense to Sony :)

What are the other candidates? I
think the Sony A7rVI is more likely to be announced in October/November while I have heard nothing about a new A7sIV.  There is also a smaller chance this could be ZV-E1II, A6900 or A7cII but also in this case I got no info.

Now let me know what you hope to see, and in the meantime, I’ll try to get 100% confirmation on this new camera and its possible specifications. Stay tuned!

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Tamron has published its full 2025 financial report. Sales and forecasts are down, but Tamron still plans to launch 10 lenses in 2026. However, it is important to note that this number includes several versions of the same lens with different mounts. So the number of truly “new” lenses could be 3 or 4.

Here is the info about their market share:

And this their info about shipments:

Yodobashi listed the Top 10 Best-Selling cameras in second half of January:

1. Sony α7 V Body
2. Sony α7C II Zoom Lens Kit
3. Hasselblad X2D II 100C Body
4. Fujifilm X-T30 III XC13-33mm Lens Kit
5. Nikon Z50II Double Zoom Kit
6. Fujifilm X-M5 XC15-45mm Lens Kit
7. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit
8. Canon EOS R50 Double Zoom Kit
9. Sony α7C II Body
10. Canon EOS R6 Mark III Body

And Kitamura listed the Top 10 Best-Selling camera for the whole month of January:

1. Sony: α7C II Zoom Lens Kit
2. Fujifilm: X-M5 XC15-45mm Lens Kit
3. Sony: α6400 Double Zoom Lens Kit
4. Sony: VLOGCAM ZV-E10 II Power Zoom Lens Kit
5. Sony α6700 High-Power Zoom Lens Kit
6. Sony α7 V
7. Canon EOS R8 RF24-50 IS STM Lens Kit
8. Sony α7 IV
9. Nikon Z5II
10. Fujifilm X-H2

Sony published the full Q3 financial report. That’s what they had to report about the imaging business:

Despite a continued decline in sales in China due to reduced government subsidies and weakness in the overall market during the shopping season for Singles’ Day, demand in the global interchangeable lens camera market during the quarter remained strong year-on-year, mainly in Asia.

The α7 V, released in December, has been selling well as a new product for the volume zone of the full-frame mirrorless single-lens reflex camera market, and we expect it will continue to contribute to sales in the fourth quarter ending March 31, 2026 (“FY25 Q4”).

One more good news regarding the worldwide memory shortage:

Regarding the impact of the situation in the market for memory, we are almost in a position to secure the quantity we need through the year-end selling season of next fiscal year. We will continue to monitor the situation while working to minimize the impact on profitability.

Hopefully this means there are no delays on the 2026 camera roadmap!

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via DClife