A source (Thanks!) just sent me this image with the following text:
SIRUI is Coming up with Astra Series Full Frame Anamorphic Lenses WITH Autofocus. As far as I know L-Mount, E-Mount and Z-Mount. First 50, 75 and 100mm T1.8, 1.33x later more. First look optically seems pretty good so far. No Info about Price.
Chris calls the Sigma 20–200 mm a “perfect travel companion” — compact, sharp, and highly versatile, ideal for those who want one lens for everything. It’s not bright enough for serious night or portrait work, but for daytime city, landscape, and street photography, it performs impressively well.
Xlaserlab has launched the new E3 UV engraver on Kickstarter (Click here). And it’s selling hot!
This compact, industrial-grade ultrafast UV laser engraver isn’t just for makers and tinkerers—it’s a precision powerhouse that can engrave on virtually any surface, including glass, wood, metal, acrylic, leather, and even stone. For photographers, that opens up some exciting possibilities:
Custom prints on wood, leather, or metal — a tactile, premium alternative to paper
Personalized branding on photo albums, boxes, or USB drives
Etched signature logos on camera gear, packaging, or promotional gifts
One-of-a-kind client keepsakes, like engraved portraits or wedding dates on slate or acrylic
Thanks to its ultrafast femtosecond laser technology, the XLaserlab E3 produces incredibly sharp, detailed engravings without burning, melting, or damaging delicate materials. It supports vector and raster files, has ultra-high 8000 DPI precision, and runs quietly from a sleek desktop enclosure.
For photographers who want to stand out — whether in portraiture, wedding, fine art, or commercial work — this tool offers a new way to bring physical storytelling to life.
The E3 is currently live on Kickstarter with early-bird pricing. It’s worth checking out if you’re ready to take your creative output beyond the image itself.
Director of Photography Joe Bressler shares how he shot an Emmy-winning commercial for Katz’s Delicatessen using minimal gear and a small crew. Despite a tight budget and shooting in a live restaurant, he captured a cinematic ad using only his Sony FX3 and Sony 24–70mm GM lens, along with budget-friendly lights like the Zhiyun Molis G300, Amaran 100x, Amaran F21c, and Amaran 300c. His takeaway? Great storytelling and strong characters matter more than expensive gear.