Canon USA claims to be the number one in the mirrorless segment….Sony says nope…we are number one!

PetaPixel reports about a funny marketing battle between Canon and Sony. Lats week Canon USA claimed to be the number 1 in the mirrorless world. But Sony gave PetaPixel a call and told them this:

“This year, Sony received numerous #1 claims from the Circana/NPD agency, as we do every year,” Sony tells PetaPixel.

As noted, Sony cites Circana/NPD (it’s one company that used to go by just NPD), a private firm that tracks sales and sells that information to manufacturers. Canon’s data also comes from Circana. According to the data it received, Sony says it was number one in several categories last year, but says two are worth pointing out:

• Sony was the #1 full-frame mirrorless camera brand in 2023 (both dollars and units)
• Sony a7IV was the #1 full-frame camera in 2023 (both dollars and units).

My two cent: Maybe both are right. Canon is slightly ahead in the mirrorless world when it comes to APS-C+FF cameras while Sony is leading in the FF world?