A great way to spot the best deals is by checking the hourly updated Amazon rankings:

• Best Sellers in Data Storage (Click here to see the ranking):
  This is one of the most useful rankings to follow — we photographers and videographers are always running out of storage :) The Sandisk 2TB external SSD is always a good buy, and I am a big fan of NVME so I am not surprised good sales on the Samsung 990 EVO series.
• Best Sellers in Mirrorless Cameras (Click here to see the ranking):
  Canon rules followed by Sony.
• Best Sellers in Computer Printers (Click here to see the ranking):
  If you are a photographer you should always print your photos too! HP is really selling hot at Prime Day!
• Best Sellers in Electronic (Click here to see the ranking):
  In the overall electronics rankings the Airtags are selling hot. Not surprised, I own a dozen of them to track all my gear, wallet, bikes and sometimes even my kids :)
• Best Sellers in Camera & Photo Accessories (Click here to see the ranking):
  Amazon Basics and lots of Sandisk products! The best selling SD card is the Sandisk 128GB SanDisk 128GB Extreme PRO
• Best Sellers in Computer Accessories & Peripherals (Click here to see the ranking):
  Again Amazon Basics and Anker products are on top.
• Reconditioned ranking (Click here to see it):
  It’s really Apple products that is selling in masses!

Amazon Prime deals now live at Amazon US and Amazon Canada. in EU at Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL, Amazon SWE, Amazon PL. In Asia/Oceania at Amazon Australia.

General pages you have to check out:

• Save big on cameras&lenses&accessories (check out this page!!!)
• Save big on Sony cameras&lenses
• Save big on Viltrox lenses and accessories
• Save big on lenses from Viltrox , Samyang, TTartisan, Sirui, Meike, Zeiss, 7Artisans, Astrhori
• Save big on Storage and Cards from Western Digital, Sandisk, Lexar, PNY, Crucial, Seagate, Samsung, OWC, Nextorage, Prograde, Acasis, Pergear.
• 35% on a lot of reconditioned gear! All stuff comes with 90 day warranty from Amazon!
• Save big on Apple gear
• Save big on Green accessories and NAS
• Save big on Terramaster NAS
• Save big on Ecoflow power banks
• Save big on Sony accessories from Sirui, Llano, K&F Concept, Smallrig, Neewer, Godox, Rode, Hollyland, Nisi.
• Save big on Camera bags (check big list here) with up to 30% off on Wandrd. Vanguard, Lowepro.
• Save big on Camera tripods, like Benro, Falcam, Gitzo, Manfrotto
• Quick deals on reconditioned gear

Selected list of hot deals:

• 20% off on the SchneiderKreuznach/Rokinon 14-24mm f/2.8 FE lens
• $200 off on the superb Viltrox 35mm f/1.2 FE lens
• $719 only for the Viltrox 135mm f/1.8 lens and also for the Samyang 135mm f/1.8 FE lens.
• 51% off on the Zeiss Batis 135mm f/2.8 FE lens
• $100 off on the 2Tb Sandisk external SSD disk
• $40 off on the Sandisk 960GB Type A card
• 29% off on the Nextorage 512Gb Type A card
• $120 off on the 14TB external WD drive
• 42% off on the WD 8TB Nvme
• 20% off on the Ugreen 4bay NAS
• $35 off on the Apple AirTag 4 Pack

Personal deals I grabbed:

• WD 8tb Nvme card (fast and big for my storage and editing!)
• Mova V50 Vacuum robot (the best robot for the best price)
• Eufy security camera (love that you don’t need a subscription)

We have some new early prime day deals from Amazon (all deals here):

• $40 off and lowest price ever on the Sandisk 960GB 4th generation Type A card
• $65 off and lowest price ever on the Sandisk 1Tb SD card
• 18% off on the Sandisk 1B external SSD
• Up to 15% off on Ugreen NAS systems
• Up to 32% off on Ugreen  gear
• 28% off on Crucial X10 external SSD
• Save big on accessories from Llano and K&F Concept.

UPDATE: Sony US slashed the priced by up to $500 to exactly the level we had before the September 22 price hike. Check out all new prices at Amazon (Click here), BHphoto (which is now closed til Oct 16).

Selection of Sony Camera price rebates:

• -$400 on the Sony A7R V at BHphoto, Amazon, Adorama
• -$300 on the Sony A1 at BHphoto, Amazon, Adorama
• -$300 on the Sony A7S III at BHphoto, Amazon, Adorama
• -$300 on the Sony ZV-E1 (White) at BHphoto, Amazon, Adorama
• -$200 on the Sony FX3 at BHphoto, Amazon, Adorama (it already got a +$200 on August 1st)
• -$200 on the Sony FX30 at BHphoto, Amazon, Adorama (it already got a +$200 on August 1st)
• -$200 on the Sony A7CR at BHphoto, Amazon, Adorama
• -$200 off on the Sony A7C II  at BHphoto, Amazon, Adorama

Up to 70% off on Sirui lenses (Click here).

Youtuber TheFilmGuy says he chatted with a Sony rep who told him that False Color and Open Gate aren’t used much, so Sony doesn’t see much value in adding them. In addition, they asked Sony to add internal RAW recording to its budget cameras and to update the FX9/FX6 line, as it is unable to compete with the new C400 and C80 models.

I’m not sure if this Sony representative really knows the details of Sony’s strategy, as I know from experience that Sony Japan maintains the utmost secrecy when it comes to discussing future strategy. But I am sure that Sony will eventually learn from the progress made by its competitors and catch up by adding those missing features to future models, such as the FX3II.

One more thing: ProAV explains why Open Gate is so important:

BCN has released the detailed list of top-selling cameras for September. Their data covers roughly 50% of all Japanese retail stores, making it the most accurate snapshot of the market available.

Top 20 cameras:

1. Canon EOS R10 RF-S18-150mm IS STM Lens Kit
2. Canon EOS R50 Double Zoom Kit Black
3. Sony ZV-E10 II Double Zoom Lens Kit Black
4. Fujifilm X-M5 XC15-45mm Lens Kit Silver
5. Nikon Z30 Double Zoom Kit
6. Sony ZV-E10 Power Zoom Lens Kit Black
7. Canon EOS R50 Double Zoom Kit White
8. Canon EOS RP RF24-105mm IS STM Lens Kit
9. Sony a6400 Double Zoom Lens Kit Black
10. Sony ZV-E10 II Power Zoom Lens Kit Black
11. Sony a6400 Standard Zoom Lens Kit
12. Nikon Z50 II Double Zoom Kit
13. Panasonic Lumix G100D W Set
14. Sony ZV-E10Y Double Zoom Lens Kit Black
15. Sony ZV-E10L Power Zoom Lens Kit White
16. Sony a6700 Standard Zoom Lens Kit
17. Fujifilm X-M5 XC15-45mm Lens Kit Black
18. Canon EOS R50 RF-S18-45mm IS STM Lens Kit Black
19. Canon EOS R50 RF-S14-30mm IS STM Lens Kit Silver
20. Nikon Zf 16-50mm VR Lens Kit Silver

Top 20 fixed lens cameras:

1. Canon PowerShot G7 X Mark III Black
2. Kodak PIXPRO FZ55 Black
3. Canon PowerShot SX740 HS Black
4. Kodak PIXPRO C1 Black
5. Panasonic Lumix TZ99 Black
6. Kodak PIXPRO WPZ2 Yellow
7. Canon PowerShot SX740 HS Silver
8. Kodak PIXPRO FZ45 Black
9. Canon PowerShot G7 X Mark III Silver
10. Kenko Tokina KC-AF11 BK
11. Fujifilm Instax Mini Evo Black
12. Kodak PIXPRO C1 Brown
13. Kodak PIXPRO FZ55 Red
14. Canon IXY 650 Silver
15. Fujifilm Instax Mini Evo Brown
16. Yashica movio MAF100 Digital Camera
17. Ricoh GR IV
18. Panasonic Lumix FZ85D Black
19. Sony ZV-1F Black
20. Panasonic Lumix TZ99 White

We all “hate” them but they are the ones really selling for Sony…the ZV cameras :)

On September 22, Sony increased prices on most of its cameras. I predicted this would be followed by Amazon Prime deals and holiday promotions bringing prices back to their original levels. And now, that’s exactly what seems to be happening—Sony US is teasing major rebates on gear. A not so cute “trick” :(

Reminder:

We have some new early Amazon Prime Deals (full list here):

• Lowest price on the Sandisk Extreme Pro SD cards
• Lowest price on the Sandisk 480GB CF Type A card
• 36% off on the slow but massive Sandisk 1Tb SD card
• $80(!) off on the 4th generation Nextorage 512GB CF Type A card
• Lowest price on the Nextorage SD cards
• $60 off on the super fast Crucial X10 2TB external disk
• 12% off on the SSK portable 1TB drive
• Nearly 50% off on the Neewer 3 pack NP-FZ100 Replacement Battery and Charger Set
• Up to 53% on camera bags

Selection of Sony Camera price increases:

• +$400 on the Sony A9III at BHphoto, Amazon, Adorama
• +$400 on the Sony A7R V at BHphoto, Amazon, Adorama
• +$300 on the Sony A1 at BHphoto, Amazon, Adorama
• +$300 on the Sony A7S III at BHphoto, Amazon, Adorama
• +$300 on the Sony ZV-E1 (White) at BHphoto, Amazon, Adorama
• +$200 on the Sony FX3 at BHphoto, Amazon, Adorama (it already got a +$200 on August 1st)
• +$200 on the Sony FX30 at BHphoto, Amazon, Adorama (it already got a +$200 on August 1st)
• + $200 on the Sony A7CR at BHphoto, Amazon, Adorama
• +$200 off on the Sony A7C II  at BHphoto, Amazon, Adorama

You may have noticed that AI generated FAKE Sony Alpha Guides are now flooding Amazon. A fee examples:

• This fake A7rV guide -> please do NOT buy!
• This fake A7IV guide  -> please do NOT buy!
• This fake RX100VI guide -> please do NOT buy!

Those guides now make up of the vast majority of “books”!

For now, you can easily spot them by the strange camera images. But as AI improves, I expect they’ll be able to fool even us more experienced users. This is the world we live in now, where everything can be generated with such high quality that it fools 99% of people. Amazon should really try to implement a serious policy to fight against this trend!

For those of you that want to buy good books check out the book list from Gary Friedman, David Busch, Mark Galer.