A newly published Sigma patent reveals the design of three fast f/1.2 prime lenses. Two are already on the market — the 50mm f/1.2 and 35mm f/1.2 — while the third points to an unreleased 85mm f/1.2 portrait lens. I’m convinced Sigma will make this a reality very soon!
via Asobinet
Sony launched new deals in Europe:
Yodobashi shared the list of best-selling gear in early September:
Top 10 Best-Selling SLR Cameras:
Top 10 Best-Selling Lenses:
Top 10 Best-Selling Compact Digital Cameras:
My take:
For comparison, here are the bestsellers at BH:
One of my readers pointed out that Sony is hosting a new Be Alpha event in Barcelona on October 16. He mentioned that in the past Sony announced the A7 IV (or perhaps even the A7 III?) at a similar event in Barcelona. At this stage, I have no indication that the A7 V will be unveiled there, but it’s worth noting that the A7 IV was officially announced in October as well—specifically on October 21, 2021.
All I know is that in Oct-Nov we will get the A7V as I already leaked the image of the camera here:
Lensvid had a chat with Yann Salmon-Legagneur, Head of Imaging Products & Solutions Marketing at Sony Europe. He shared several noteworthy insights alongside the recent RX1R III and FX2 announcements, while also offering a glimpse into possible future directions.
When asked about the idea of a fixed-lens APS-C RX camera, the response was clear: it’s primarily a business decision. Sony already manages a broad range of camera lines, and introducing a new series would divert resources from existing products. Moreover, the fixed-lens APS-C segment is considered a niche, raising the question of whether it justifies the effort. That said, he admitted that personally, he would love to see such a camera.
He also emphasized the continued relevance of the RX1R III and FX2. Regarding the RX1R III, he explained that Sony carefully recalibrated the classic Zeiss 35mm f/2 lens to match the new high-resolution sensor. Their internal testing showed that even after 10 years, this lens still delivers exceptional results. Keeping it also preserves the distinctive rendering and design legacy that RX1 users have valued for over a decade.
Sony so far has not managed to create a in camera built-in film simulation palette like Fujifilm has. The easiest way to get a film look on your Sony images is by using the new DxO Film Pack 8 (Click here). It also includes all Fujifilm styles ;)
There are two main new features:
You can see the new features on this DxO page (Click here). You can also get a 30 day free trial version here.
