Hasselblad X2D II at B&H Photo, Amazon, Adorama, FotoKoch, Foto Erhardt, Calumet DE, WexUK.

DJI owned Hasselblad has officially unveiled the new X2D II medium format camera  (B&H Photo, Amazon, Adorama) with the well known 100MP Sony sensor (Press text on Explora). But this new release is absolutely worth your attention because of a couple of exciting features:

• 10-stop IBIS – That’s right. The X2D II offers the world’s most powerful in-body stabilization to date.
• Integrated LIDAR autofocus – A world first: Hasselblad has built in a LIDAR module for ultra-precise focusing, even in challenging low-light conditions.
• Internal 1TB SSD – No need to juggle cards; shoot confidently with fast internal storage.
• Minimal, elegant Scandinavian design (and simplified UI) – As always, Hasselblad pairs premium aesthetics with top-tier imaging tech and simple UI

The X2D II is a glimpse of where camera tech is heading—and it’s built around a Sony sensor. Its LIDAR AF system, class-leading IBIS and simplified UI are the kind of innovations we’d love to see Sony adopt in future Alpha and Cine gear.

Hasselblad X2D II 100C Specifications:

• 100MP BSI CMOS medium format sensor
• 16-bit colour depth, 15.3 stops dynamic range
• Hasselblad Natural Colour Solution with HDR
• AF-C continuous autofocus, 425 PDAF zones
• 5-axis, 10-stop in-body image stabilisation
• ISO 50 native sensitivity
• 1TB internal SSD storage + CFexpress Type B slot
• 3.6-inch OLED tilting screen, 1400-nit brightness
• Weight: 7.5% lighter than X2D 100C
• Graphite grey matte finish, redesigned ergonomic grip

Preorder the Hasselblad X2D II: B&H Photo, Amazon, Adorama, FotoKoch, Foto Erhardt, Calumet DE, WexUK.

The Sony FX3 got a massive firmware update! Here are the info from Sony.com:

Benefits and Improvements

• Adds a home screen (BIG6) where you can easily review the shooting settings and equipment configurations when shooting movies
• Adds a Fixed/Variable mode that supports S&Q shooting settings by directly specifying the shooting frame rate without needing to set the S&Q mode
• Adds support for the Focus Magnifier and Auto Magnifier in MF settings while using the Bright Monitoring feature
• Adds 1.5x and 1.6x magnifications to the De-Squeeze Display
• With RAW video output via HDMI, external recording of Blackmagic RAW has become possible
  • We recommend checking with Blackmagic Design regarding the corresponding Blackmagic Design products.
• Allows the camera to automatically recognize the USB-LAN conversion adapter (sold separately) and connect to the network when powered on
• Allows the remaining capacity of both storage devices to be displayed during movie recording when using Simult. or Auto Switch Media (Relay Recording)
• Allows the optical density of pre-registered ND filters to be recorded in the metadata
• Allows the filtering of camera images for smartphone transfer and FTP transfer using Clip Flag
• Allows the direct upload of camera videos to Creators’ Cloud based on OK/NG/KEEP flags
  • Settings must be adjusted in the Creators’ App in advance. For more information, please visit the Creators’ App support website.
  • Ver. 3.1.0 or later of the Creators’ App is necessary.
  • This service may not be available in some countries or regions.
  • For more information, please visit the Creators’ Cloud support website.
• Supports the following Monitor & Control app functions:
  • Manual framing function
  • Attach Clip Flag

  Notes:

  • Ver. 2.4.0 or later of the Monitor & Control app is necessary.
  • The Monitor & Control app may not be available in some countries or regions.
• The Security (IPsec) functionality is no longer supported. Please enable and use Access Authen. as it provides more secure protection
• WPA and WEP functionalities are no longer supported. You will no longer be able to select WPA or WEP when connecting to Wi-Fi. Please use the more secure WPA2 or WPA3 moving forward
• Improves the operational stability of the camera

Note: Please refer to the Help Guide for details on all updated functions.

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Also the Sony FX30 got firmware update! Here are the info from Sony.com:

With its global shutter, the Sony A9 III erases motion distortion—though it won’t prevent a photographer from motion himself into the shot at the US Open 🙂

Here is the video showing what happened:

When you said you wanted a lightweight lens… this isn’t what I meant 🤦‍♂️

This is the lens: https://amzn.to/4oS1GLI

–
found on Weibo

In 2013, Sony launched the first full-frame mirrorless camera. Since then, the basic design has remained unchanged. With the Sony A7c, we got a rangefinder-style version. But I think it’s time for Sony to consider developing an alternative version, something more ‘classic’ that can compete more directly with extremely popular cameras such as the Nikon ZF, the Fujifilm X-T5 and the future Canon full-frame vintage camera. Sony wouldn’t have to reinvent the wheel:

1. Take the same basic Sony A7rV specs and one entry level version with Sony A7V specs (for the younger generation).
2. Create a classic design camera based on the acquired Minolta heritage
3. The body itself should be of premium quality with classic Film dials (ISO, Shutter)
4. In my dreamworld this camera would also inherently have Kodak Film styles

What do you think about this?

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Viltrox launched this new affordable Lens Cleaning kit (Click here). Check it out!

The Japanese store Kitamura shared the bestseller list for the month of July. And it’s all an E-mount gear festival :)

Top 10 Interchangeable Lens Cameras – July 2025:

1. Sony a7 IV Zoom Lens Kit
2. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit
3. Sony a7C II
4. Sony α6400 Double Zoom Lens Kit
5. Sony a7R V
6. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit
7. Sony α6700 High-Power Zoom Lens Kit
8. Nikon Z30 Double Zoom Kit
9. Fujifilm X-M5
10. Nikon Z5 II

Top 10 Interchangeable Lenses – July 2025:

1. Sigma 18-50mm F2.8 DC DN Contemporary (Fujifilm X-mount)
2. Canon RF100–400mm F5.6–8 IS USM
3. Fujifilm XF16–55mm F2.8 R LM WR II
4. Sigma 28–70mm F2.8 DG DN Contemporary (Sony E-mount)
5. Sony E 70–350mm F4.5–6.3 G OSS
6. Sigma 18–50mm F2.8 DC DN Contemporary (Sony E-mount)
7. OM SYSTEM M.ZUIKO DIGITAL ED 75–300mm F4.8–6.7 II
8. Sigma 16–300mm F3.5–6.7 DC OS Contemporary (Sony E-mount)
9. Canon EF50mm F1.8 STM
10. Tamron 28–75mm F/2.8 Di III VXD G2 (Sony E-mount)