For a limited time you save $40 on this plan sold by BHphoto and Amazon.

You also save big on Lexar storage at BHphoto. and on Sandisk storage at Amazon.

Now this is totally weird. Sony Center Cyprus posted this video teaser with a silhouette of what appears to be this Canon camera and he following text:

Something big is coming…
Are you ready to see the future through a new lens?
Save the date – 2 June 2025, 9:00 (Cyprus time).
Stay tuned.

UPDATE: Sony Cyprus removed the teaser and admitted this was a mistake made by an “external advertising partner”:

“Unfortunately, the image in question was mistakenly included in the teaser of our shop (Sony Center Cyprus) rebranding in Alpha cameras due to an error made by our external advertising partner. It was published without our internal knowledge or approval. Once we became aware of the mistake, we immediately took action to remove it. We sincerely regret the confusion caused — especially as this has affected our valued relationship with Sony.”

Sony vs Viltrox 16mm F1.8 Showdown | Which One Should You Buy?

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
The Secret to Getting Tack-Sharp Landscape Photos Every Time (Explora)
Flashpoint vs. Godox: What’s the Difference? (42West)
Sony ZV-E1 vs. LUMIX S9: The Choice is Easy!? (Geeky Nerdy Tech).
Content Creators’ Favorite Cameras! (Mirrorlessrumors).
One Lens To Rule Them All (Mark Bennett).
Cine Cameras: Are They Worth It? (42West)
Strategies to Improve Your Landscape Photography (Explora)

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

As of today, all Sony devices manufactured in China have seen a significant price increase of up to +33.3%. The new Sony 400-800mm G lens now costs $3298 (+$400). The very popular 70-200mm GII has seen a price increase of $300.

Sony also manufactures its lenses in Japan and Thailand. I suspect that Sony is now working to move production to these countries to reduce the tariff from 30% to 10%. Of course, there is also the possibility that the negotiations will change the tariff rate, so these price increases could be temporary, or in the worst case scenario….increase further.

I can’t wait to read the extremely rational and civilized discussion in the comments section. Joking aside, please don’t get political and just discuss the fact of these price increases and whether you as a US customer think they will stop you from buying certain devices. Thanks!

All price hikes:

Cameras and Lenses:

Accessories:

BCNranking published the top 50 of the best selling cameras on the Japanese market for the month of April:

1. Canon EOS R10 RF-S18-150 IS STM Lens Kit (Previous: 4)
2. Canon EOS R50 Double Zoom Kit Black (Previous: 3)
3. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black (Previous: 2)
4. Canon EOS R50 Double Zoom Kit White (Previous: 4)
5. Nikon Z50II Double Zoom Kit (Previous: 6)
6. Nikon Z5II (Previous: 10)
7. Fujifilm X-M5 XC15-45mm Lens Kit Silver (Previous: 13)
8. Nikon Z fc 16-50 VR Lens Kit Silver (Previous: 9)
9. Sony α6400 Double Zoom Lens Kit Black (Previous: 6)
10. Sony VLOGCAM ZV-E10 Power Zoom Lens Kit Black (Previous: 5)
11. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit Black (Previous: 12)
12. Panasonic LUMIX G100D W Kit (Previous: 11)
13. Canon EOS R50 RF-S18-45 IS STM Lens Kit Black (Previous: 18)
14. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black (Previous: 6)
15. Canon EOS R100 Double Zoom Kit (Previous: 19)
16. Sony α6700 High Magnification Zoom Lens Kit (Previous: 7)
17. Canon EOS R50 RF-S18-45 IS STM Lens Kit White (Previous: 20)
18. OM Digital OLYMPUS PEN E-P7 14-42mm EZ Lens Kit Silver (Previous: 21)
19. Sony α7C II Zoom Lens Kit Black (Previous: 28)
20. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit White (Previous: 16)
21. Nikon Z50II 18-140 VR Lens Kit (Previous: 37)
22. Canon EOS R6 Mark II Body (Previous: 17)
23. Sony α7C II Zoom Lens Kit Silver (Previous: 24)
24. Nikon Z30 Double Zoom Kit (Previous: 8)
25. Sony α6700 Body (Previous: 22)
26. Canon EOS Kiss X10 Double Zoom Kit Black (Previous: 41)
27. Sony α6400 Body Black (Previous: 29)
28. Nikon Z50II (Previous: 24)
29. OM Digital OLYMPUS PEN E-P7 EZ Double Zoom Kit Silver (Previous: 27)
30. Canon EOS R10 RF-S18-45 IS STM Lens Kit (Previous: 40)
31. Panasonic LUMIX G100D K Kit (Previous: 31)
32. Canon EOS RP RF24-105 IS STM Lens Kit (Previous: 38)
33. Sony α7 IV Zoom Lens Kit (Previous: NEW)
34. Fujifilm X-M5 Body Silver (Previous: 34)
35. Sony α6400 Double Zoom Lens Kit Silver (Previous: 20)
36. Fujifilm X-M5 XC15-45mm Lens Kit Black (Previous: 36)
37. Fujifilm X-T50 XC15-45mm Lens Kit Silver (Previous: NEW)
38. Nikon Z5II 24-200 Lens Kit (Previous: NEW)
39. Panasonic LUMIX G99II High Magnification Zoom Kit (Previous: 45)
40. Nikon Z50 Double Zoom Kit (Previous: 39)
41. Nikon Z f 40mm f/2(SE) Lens Kit (Previous: 44)
42. Canon EOS R100 RF-S18-45 IS STM Lens Kit (Previous: 42)
43. OM Digital OLYMPUS OM-D E-M10 Mark IV EZ Double Zoom Kit Silver (Previous: 15)
44. Sony α7C II Body Black (Previous: 36)
45. Canon EOS R6 Mark II RF24-105 IS USM Lens Kit (Previous: NEW)
46. Nikon Z fc 16-50 VR Lens Kit Black (Previous: 31)
47. OM System OM-5 12-45mm F4.0 PRO Lens Kit Black (Previous: NEW)
48. Sony α7 IV (Previous: NEW entry)
49. Canon EOS R8 Body (Previous: NEW)
50. Nikon Z5 (Previous: 50)

BCN collects actual sales data from over half of Japanese retailers. This gives us a very accurate status of the market:

Sony Summer cashback info at Fotokoch, FotoErhardt, Calumet, WexUK.

New low price on some Sony gear:

• Sony A7cII sells for 1799 Euro (after 100 Euro cashback) at Amazon Germany.
• Sony A7IV sells for 2000 Euro (after 150 Euro cashback) at Amazon Germany.

On Monday 19 May, Sony US will increase the prices of the following cameras, lenses and accessories. So if you find something on this list that you want to buy, you should go ahead and buy it now:

Cameras and Lenses:

Accessories:

via PetaPixel, via PR