The video on top is the first Unboxing video for the new Zeiss lenses. It shows the X-mount versions but the NEX mount version have exactly the same package. The video is useful because at least it proves you that the lenses come with hood included :)

The lenses can be preordered at:
32mm f/1.8 at BHphoto (Click here), Adorama (Click here) and Uniquephoto (Click here).
12mm f/2.8 at BHphoto (Click here), Adorama (Click here) and Uniquephoto (Click here).

Current US deals:
NEX-7 $50 price drop at Amazon, Adorama and BHphoto.
NEX-5r $50 price drop at Amazon, Adorama and BHphoto.
NEX-3n $50 price drop at Amazon, Adorama and BHphoto.
Up to $400 savings on camera-lens kit at BHphoto (Click here).
6% reward on Sony E and A mount cameras at Adorama (Click here).
NEX-F3 with kit lens for $399 at Amazon (Click here).
Up to $200 savings on Sony SLT cameras has been prolonged through June 1 (Click here to see the list at Amazon).
A99 superkit deal (Click here).
Sony Alpha Lenses (Click here).

SAR reader Ramos sent us what could be the craziest Sony deal I have ever posted. If you buy the A77 you will get a second A77 for free! I never saw a deal like that on any camera.

One more Sony deal in Thailand: You get the LA-EA2 for free when purchasing the NEX-6 (Source Pantip).

Sony NEX. DSLR quality without the difficulty – Foreign Correspondent

The funny guys from Sony Australia posted two more videos for the “DSLRgear no idea” campaign. Both are embedded here in this post. Enjoy watching them!

P.S.: great work guys!!!

Sony NEX. DSLR quality without the difficulty – Sideline Hero

And finally you can preorder the new Zeiss lenses in USA! Here are the links with price:

The 12mm f/2.8 lens can be preordered for $1,250 at Uniquephoto (Click here).
The 32mm f/1.8 lens can be preordered for $900 at Uniquephoto (Click here).

Let me know if you find more preorder options in US and other countries! Thanks!

SAR reader MAX found the first official price info about the new Touit Zeiss E-mount lenses! The well known German store Sauter posted the following info:
Touit 32mm f/1.8 for 799 Euro (Click here).
Touit 12mm f/2.8 for 1099 Euro (Click here).

These are very high quality lenses with full autofocus and aperture control. And particularly the price of the 32mm lens is much lower than expected. You pay 300 Euro more than the [shoplink 18180 ebay]Sony 35mm 1.8[/shoplink] but I am sure the Zeiss will easily outperform the Sony.

To get notified when these lenses will be sold on eBay join my Slidoo-eBay website and save this searches: Touit 32mm and Touit 12mm. You will can change the country in your settings. And here is the HowTo to learn how all this works (P.S.: Slidoo Amazon is in the works and will be announced in a few weeks).

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P.S.:Sony price check at [shopcountry 18180].

The new Samyang 24mm Tilt-Shift lens is going to be released in mid May. There will be both A and E-mount versions. A few full size image samples can be seen at Samyangs website and at Popphoto. The A-mount version can already be preordered at Bhphoto.

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I like Rokinon/Samyang lenses a lot and I recommend you the following two lenses for Alpha mount:
1) The 35mm f/1.4: In US you can find it as Rokinon at Amazon (Click here), Adorama (Click here), BHphoto (Click here) and on [shoplink 7453 ebay]eBay (Click here)[/shoplink]. In Europe the name is Samyang and you can find it on [shoplink 7380 ebay]eBay (Click here)[/shoplink] and with the name Wallimex again on [shoplink 7831 ebay]eBay (Click here)[/shoplink].
2) The 85mm f/1.4: You can get for $274 on Amazon (Click here), branded with the name Rokinon on [shoplink 7456 ebay]eBay (Click here)[/shoplink] and branded with the name Samyang on [shoplink 7454 ebay]eBay (Click here)[/shoplink].

And here are the links to the newly announced Samyang/Rokinon lenses:
8mm f/3.5 fisheye at Amazon, BHphoto,
14mm f/2.8 at Amazon, BHphoto,
24mm f/1.4 at Amazon, BHphoto,
35mm f/1.4 at Amazon, BHphoto,
85mm f/1.4 at Amazon, BHphoto,

Zeiss Blog (Click here) unveiled the final name of the upcoming three Zeiss E-mount lenses. The name of the lens family will be “Touit“. If you are wondering where the heck Zeiss found that name her eis the original Zeiss explanation: “We decided to derive the future names of the lenses from the Latin names of birds. That fits well, as birds usually have excellent eyesight and can take unusual perspectives. Birds are also diverse and lively animals. Furthermore, the Latin names all have an attractive sound and are common in many languages and cultures.”

Touit is pronounced like the English “do it. As we told you before two lenses will be available for preorder from May 7 and those are the Touit 2.8/12 and Touit 1.8/32 (Click on the name to visit the detailed specs page). The third lens, the 50mm f/2.8 macro will be announced by end 2013.