Finally after quite a lazy year with only two not so exciting announcements (FX2 and RX1rIII) I am now 99% certain a new Sony Alpha camera is coming soon. I would definitely NOT buy the A7IV camera ;)
And apparently also new lens(es) announcements will happen too! Stay tuned…I might have some news tomorrow ;)
LaCie has just announced its latest portable storage solution: the Rugged SSD4 External SSD which is now available in 1-2-4 TB configurations at BHphoto and Amazon.
Here is what’s new:
The new LaCie Rugged SSD4 USB4 External SSD is powered by Thunderbolt 5 technology, delivering blazing-fast transfer speeds of up to 40 GB/s. This makes it ideal for moving and editing large media files on the go. It also maintains backward compatibility with Thunderbolt 3 and 4, as well as multiple USB-C interfaces, ensuring seamless workflow integration across devices.
As part of LaCie’s iconic Rugged lineup, the SSD4 features the brand’s signature orange-and-silver protective shell. It’s built to survive minor drops and falls and carries an IP54 rating, providing protection against dust and splashes—making it a perfect travel companion for creators on the move.
The Rugged SSD4 works across a wide range of platforms, including macOS, iPadOS, iOS, Windows, ChromeOS, Android, and even select gaming consoles. Storage options include 1TB, 2TB, and 4TB capacities, all backed by LaCie’s Rescue Data Recovery Services for added peace of mind.
With its combination of extreme speed, rugged durability, and cross-platform compatibility, the LaCie Rugged SSD4 is set to become an essential tool for professionals and enthusiasts alike.
According to my store contact, the new Hasselblad X2D II with Sony’s renowned 100MP medium format sensor is selling very well. Due to high demand, the camera will only be available again in late October at BHphoto (Click here).
This is an incredible achievement for Hasselblad, especially if you consider that just a decade ago the company seemed completely lost, releasing those odd Stellar and Lunar models based on Sony cameras. PetaPixel published a great article retracing the story of Hasselblad’s recent success:
Hasselblad’s recent history reads like a rare redemption arc in the world of luxury. A name that drifted found its footing again, rebuilt its products with care, and recovered its place with surprising speed. That is not common, and it is great to see. The cameras look and feel like objects made to last, and pieces like the 907X with CFV backs reconnect past and present in a way that feels natural rather than nostalgic. As for the future, the signs are encouraging. Decisions are measured, the range is focused, and the brand is respected. For now, it seems the company is in good hands, and the story of this historic brand continues.
What lesson should Sony take from this?
There’s clearly a market of photographers willing to pay a premium for cameras that combine exceptional build quality, ease of use, and outstanding image performance—especially when rooted in a strong legacy. Lately, Sony seems a bit risk-averse, which is puzzling given the vast resources at their disposal. They could draw on Minolta’s heritage to craft a classic full-frame camera, or leverage their medium format sensor expertise to launch a truly groundbreaking model.
Sony shouldn’t be afraid to innovate with cameras that stand out—devices that inspire through bold design and uncompromising image quality. Hasselblad’s revival, along with the success of models like the Fujifilm X100VI, Nikon Zr, and Leica’s lineup, shows that heritage and design really do matter.
We all rolled our eyes when Sony revealed the RX1R III at $5,098 (with a tiny $100 cashback… lol). But maybe this will turn into another “Sony A1 II moment.” Remember how that camera initially sparked mixed reactions for offering only modest updates? In the end, it became a real hot seller.
At Mapcamera the FujiFilm cameras took the top three spots but the Sony RX1rIII was the best selling Sony camera:
