Last call: Sony Alpha deals—save up to $900—end December 28.
The massive Sony holiday savings at BHphoto, Amazon, Adorama will end on December 28
Sony Camera rebates:
- $500 off and $50 cashback on the Sony A1 at BHphoto, Amazon, Adorama
- $900 off and $50 cashback on the Sony A7R V at BHphoto, Amazon, Adorama
- $300 off on the Sony FX2 at BHphoto, Amazon, Adorama.
- $200 off and $50 cashback on the Sony A7CR at BHphoto, Amazon, Adorama
- $700 off and $50 cashback on the Sony A7 IV at BHphoto, Amazon, Adorama
- $200 off and $50 cashback on the Sony A7C II at BHphoto, Amazon, Adorama
- $500 off and $50 cashback on the Sony A7 III at BHphoto, Amazon, Adorama
- $300 off and $50 cashback on the Sony A7C (Silver) at BHphoto, Amazon, Adorama
- $300 off and $50 cashback on the FX30 at BHphoto, Amazon, Adorama.
- $200 discount on the Sony RX100VII at BHphoto, Amazon, Adorama.
- $100 off on the Sony A6700 at BHphoto, Amazon, Adorama
- $100 off on the Sony ZV-E10 II (Black) at BHphoto, Amazon, Adorama
- $100 off on the Sony A6400 at BHphoto, Amazon, Adorama
- $100 off on the Sony ZV-E10 (Black) at BHphoto, Amazon, Adorama
Sony A7V overheating testing makes the camera shut down after 12hrs 59mins!
Sony A7V preorders:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.
Our reader Robin Chee performed an overheating test on the Sony A7V and concluded:
The thermals are fantastic.. I tested recording 4k60 to dual cards simultaneously with the lcd closed at ambient 30degreeC, with usbc power. It lasted 12hrs 59mins before the internal limit cut in and recording stopped. The only cameras to match this are A7s3 and FX series. Neither the a1ii or a9iii could match it by far.
If you’ve run your own tests, drop them in—I’m all ears. From what I’m seeing, this looks like a rock‑solid workhorse. No Open Gate, true, but it also doesn’t overheat like the Canon R6 III.
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One more tutorial video:
Pocket rocket! 7Artisans’ new APS-C AF all‑in‑one weighs just 180 g and slips in your palm!

7Artisans is teasing a new lightweight, all-in-one APS-C autofocus lens that fits in your palm. Here’s what we know so far:
- Featherweight 180 g body — slips into a pocket or hangs from a bag, letting you leave the brick at home
- Three focal-length options tailored for street photography
- APS-C autofocus design
- Available for multiple mounts
If you like compact third-party glass, check out the TTArtisan 40mm F2 E Silver launch and Christopher Frost’s Viltrox AF 85mm f/2 ‘Evo’ review.
This could be an interesting lens for Sony A6900 owners. We’ll update as soon as the full specs, mount list, and pricing are official.

POLL: Did you change your mind about the Sony A7V?
Sony A7V preorders:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.


Neat: Sony A7V has a new level option!
Sony A7V preorders:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.
A Reddit user shared this small cute new addition on the Sony A7V: Ut has a brand new level display:


Cute! i want this on my Sony A7RV!
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