The Japanese organization BCN recorded about half of the actual sales figures on the Japanese market. And in 2025, Sony managed to maintain its leading position despite declining market share. Canon is now close behind!
Summary via DClife:
Digital mirrorless camera
- Sony: 29.9% *3rd consecutive year, 6th time
- Canon: 27.4%
- Nikon … 15.1%
Sony and Canon are engaged in a fierce battle for market share in the mirrorless camera market. They have an even sales volume share, with Nikon trailing behind. Incidentally, Nikon has been in third place for two consecutive years. Since it’s based on sales volume, it seems that manufacturers with a lineup of cameras that sell in large quantities are strong. It seems that manufacturers who prioritize brand power, limit production numbers, and operate a scarcity business are not ranked highly.
Digital camera SLR
- Canon: 44.3% *18th consecutive year, 20th time
- Nikon… 38%
- Ricoh Imaging (PENTAX) … 17.7%
Although the mainstream camera market is shifting from digital SLR to mirrorless cameras, Canon remains strong in the digital SLR market. This marks the 20th time that Canon has won the award, and the 18th year in a row.
Digital camera with integrated lens (compact)
- Kodak: 24% *First time winner
- Fujifilm: 13.9%
- Kenko Tokina… 13.3%
Kodak has finally won its first award. Kodak offers a wide range of affordable compact digital cameras. In terms of value, Fujifilm is probably at the top, thanks to the success of the X100 series and the Instax (hybrid instant camera).
digital video camera
- DJI: 64.7% *2nd consecutive year, 2nd time
- Panasonic: 18.9%
- Sony: 11.1%
DJI has won the award for the second year in a row, with an overwhelming market share of 64.7%. The driving force behind this win seems to be the Osmo Pocket series, and personally I think the Osmo Pocket series should be included in the action camera category. What do you think?
Action camera
- DJI: 40.1% *First time winner
- Arashi Vision … 37.9%
- GoPro … 18.9%
DJI‘s first win in the Action Camera category shows its momentum. GoPro has finally dropped out, dropping to third place. Chinese manufacturers like DJI and Insta360 are aggressively launching new products and improving specs, overshadowing GoPro. GoPro‘s market share fell from 34.3% to 18.9%.
Interchangeable lenses
- Tamron… 23% *2nd consecutive year, 2nd time
- Sigma: 17.8%
- Sony: 13.1%
Tamron won the interchangeable lens category for the second year in a row. Sigma‘s supply system has been a bit unstable in recent years. Tamron lenses have a wide range of relatively inexpensive lenses, and they are also a third-party lens manufacturer whose high-magnification zoom lenses have long been popular. Sony ranked third among original lens manufacturers.
