Sony Alpha digital cameras

New deals: Up to $700 off on Sony cameras/Lenses and $300 off on Tamron lenses

February 4, 2026
deals
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We have new up to $700 off on Sony gear, new up to $300 on Tamron lenses and new up to $300 off on Apple products.

Sony Camera rebates:

$500 off on the Sony A1 at BHphoto, Amazon, Adorama
$700 off on the Sony A7R V at BHphoto, Amazon, Adorama
$300 off on the Sony A7S III at BHphoto, Amazon, Adorama
$200 off on the Sony A7CR (Silver) at BHphoto, Amazon, Adorama
$200 off on the Sony A7CR (Black) at BHphoto, Amazon, Adorama
$300 off on the Sony A7 IV at BHphoto, Amazon, Adorama
$200 off on the Sony A7C II (Silver) at BHphoto, Amazon, Adorama
$200 off on the Sony A7C II (Black) at BHphoto, Amazon, Adorama
$300 off on the Sony ZV-E1 (White) at BHphoto, Amazon, Adorama
$300 off on the Sony ZV-E1 (Black) at BHphoto, Amazon, Adorama
$300 off on the Sony A7 III at BHphoto, Amazon, Adorama
$200 off on the Sony A7C (Silver) at BHphoto, Amazon, Adorama
$100 off on the Sony A6700 at BHphoto, Amazon, Adorama
$200 off on the Sony A6600 at BHphoto, Amazon, Adorama
$100 off on the Sony ZV-E10 II (Black) at BHphoto, Amazon, Adorama
$150 off on the Sony A6400 at BHphoto, Amazon, Adorama
$100 off on the Sony ZV-E10 (Black) at BHphoto, Amazon, Adorama

Sony Lens rebates:

$100 off on the Sony FE 12-24mm f/2.8 GM Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE PZ 28-135mm f/4 G OSS Full-Frame Power Zoom Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 100-400mm f/4.5-5.6 GM OSS Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 70-200mm f/2.8 GM OSS Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 50mm f/1.2 GM Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 200-600mm f/5.6-6.3 G OSS Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 16-35mm f/2.8 GM Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 14mm f/1.8 GM Lens at BHphoto, Amazon, Adorama
$200 off on the Sony FE 24-70mm f/2.8 GM Lens at BHphoto, Amazon, Adorama
$100 off on the Sony E 16-55mm f/2.8 G Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 70-300mm f/4.5-5.6 G OSS Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 24mm f/1.4 GM Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 35mm f/1.4 GM Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 50mm f/1.4 GM Lens (Sony E) at BHphoto, Amazon, Adorama
$100 off on the Sony FE 85mm f/1.4 GM Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 24-240mm f/3.5-6.3 OSS Lens at BHphoto, Amazon, Adorama
$200 off on the Sony FE 24-105mm f/4 G OSS Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 16-25mm f/2.8 G Lens (Sony E) at BHphoto, Amazon, Adorama
$100 off on the Sony FE PZ 16-35mm f/4 G Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 70-350mm f/4.5-6.3 G OSS Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 24-50mm f/2.8 G Lens (Sony E) at BHphoto, Amazon, Adorama
$100 off on the Sony FE 20-70mm f/4 G Lens (Sony E) at BHphoto, Amazon, Adorama
$100 off on the Sony FE 90mm f/2.8 Macro G OSS Lens at BHphoto, Amazon, Adorama
$100 off on the Sony Sonnar T* FE 55mm f/1.8 ZA Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 10-20mm f/4 PZ G Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 15mm f/1.4 G Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 20mm f/1.8 G Lens at BHphoto, Amazon, Adorama
$200 off on the Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens at BHphoto, Amazon, Adorama
$100 off on the Sony E PZ 18-105mm f/4 G OSS Lens at BHphoto, Amazon, Adorama
$50 off on the Sony FE 24mm f/2.8 G Lens at BHphoto, Amazon, Adorama
$50 off on the Sony FE 40mm f/2.5 G Lens at BHphoto, Amazon, Adorama
$100 off on the Sony FE 35mm f/1.8 Lens at BHphoto, Amazon, Adorama
$50 off on the Sony E 11mm f/1.8 Lens at BHphoto, Amazon, Adorama
$50 off on the Sony FE 50mm f/2.5 G Lens at BHphoto, Amazon, Adorama
$50 off on the Sony FE 85mm f/1.8 Lens at BHphoto, Amazon, Adorama
$50 off on the Sony E 35mm f/1.8 OSS Lens at BHphoto, Amazon, Adorama
$50 off on the Sony E 50mm f/1.8 OSS Lens at BHphoto, Amazon, Adorama
$50 off on the Sony E 30mm f/3.5 Macro Lens at BHphoto, Amazon, Adorama
$50 off on the Sony FE 50mm f/1.8 Lens at BHphoto, Amazon, Adorama

Tamron lens rebates:

$200 off on the Tamron 28-75mm f/2.8 Di III VXD G2 Lens at BHphoto, Amazon, Adorama.
$200 off on the Tamron 50-400mm f/4.5-6.3 Di III VC VXD Lens at BHphoto, Amazon, Adorama.
$200 off on the Tamron 150-500mm f/5-6.7 Di III VC VXD Lens at BHphoto, Amazon, Adorama.
$150 off on the Tamron 17-50mm f/4 Di III VXD Lens at BHphoto, Amazon, Adorama.
$100 off on the Tamron 70-180mm f/2.8 Di III VC VXD G2 Lens at BHphoto, Amazon, Adorama.
$100 off on the Tamron 17-28mm f/2.8 Di III RXD Lens at BHphoto, Amazon, Adorama.
$100 off on the Tamron 28-200mm f/2.8-5.6 Di III RXD Lens at BHphoto, Amazon, Adorama.
$100 off on the Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Lens at BHphoto, Amazon, Adorama.
$100 off on the Tamron 35-150mm f/2-2.8 Di III VXD Lens at BHphoto, Amazon, Adorama.
$50 off on the Tamron 20mm f/2.8 Di III OSD M 1:2 Lens at BHphoto, Amazon, Adorama.
$50 off on the Tamron 35mm f/2.8 Di III OSD M 1:2 Lens at BHphoto, Amazon, Adorama.
$50 off on the Tamron 24mm f/2.8 Di III OSD M 1:2 Lens at BHphoto, Amazon, Adorama.
$40 off on the Tamron 11-20mm f/2.8 Di III-A RXD Lens at BHphoto, Amazon, Adorama.

Weirdly conflicting rumors about two new Sigma lenses…no 85mm???

February 4, 2026
rumors
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Recently I told you that one of my long time Sigma sources heard about a new 85mm f/1.2 Full Frame lens coming in late February. But now two different NEW sources told me something completely different

New source 1:

I know from a reliable source that the upcoming Sigma lenses won’t include an 85mm f/1.2 for E-Mount

New source 2:

There will be no 85mm f1.2 by sigma this month. There will be 2 other lenses but no 85mm. one of them is a version 2.

My trusted source is now double checking his information source and I hope I can get a confirmation or correction soon. If you have an info about this drop me a message at sonyalpharumors@gmail.com or use this contact box. Thanks!

Now available for preorder: new 7artisans AF 40mm f/2.5 Lightweight FE autofocus lens

February 4, 2026
news
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The newly announced 7artisans AF 40mm f/2.5 FE AF lens is now available for preorder at Amazon (Click here).

Coming soon: Meike’s new AF 85mm F1.4 II

February 4, 2026
news
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Weibo Image

Meike’s new AF85mm F1.4 II second-generation full-frame autofocus lens is set to be released in 2026, featuring Sony E, Nikon Z, and L mounts. It will be showcased during CP+ at the end of February. The lens boasts a new design, significantly reducing weight compared to the first generation, with a body size similar to the Sigma 85mm F1.4 lens. The image quality has been enhanced, eliminating color tint and yellowing issues. The company’s internal goal is to position it as the best 85mm F1.4 lens made in China.

–

Source: Weibo

Just announced: THOR 4-in-1 PL Lens Mount Adapter Set

February 4, 2026
news
0 Comments

Weibo Image

We soon will get this new THOR 4-in-1 PL Lens Mount Adapter Set from 7Artisans

Mounts: PL-E, PL-Z, PL-RF, PL-L
Colors: Purple/Silver
Price: ¥980

Source: Weibo

You can now preorder the world’s first 1.5x Anamorphic AF FE lens: The BLAZAR Talon 50mm T2.1

February 3, 2026
news
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The new BLAZAR Talon 50mm T2.1 1.5x lens is now available for preorder at BHphoto (Click here). This is the world’s first 1.5x Full Frame Autofocus anamorphic lens!

E-mount camera and lens deals:

Save big on Sony cameras/lenses at BHphoto, Amazon, Adorama.
Save big on Sigma lenses at BHphoto, Amazon. Adorama.
Save big on Tamron lenses at BHphoto, Amazon, Adorama.
Save big on Viltrox lenses at BHphoto, Amazon, Adorama.
Save big on Zeiss lenses at BHphoto, Amazon, Adorama.
Save big on Voigtlander lenses at BHphoto, Amazon, Adorama.
Save big on Venus Optics lenses at BHphoto, Amazon, Adorama.
Save big on Tokina lenses at BHphoto, Amazon, Adorama.
Save big on Sirui lenses at BHphoto, Amazon, Adorama.
Save big on Samyang lenses at BHphoto, Amazon, Adorama.
Save big on Mitakon lenses at BHphoto, Amazon, Adorama.

What lens do you regret selling the most?

February 3, 2026
news
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On the Sony Alpha Reddit forum people are discussing what lens they regret selling the most. Here is the list of lenses mentioned. Feel free to add your input in the comment system!

Sony E-Mount Lenses (Native)

Sony 40mm f/2.5 G: The most frequently mentioned lens. Users regret selling it due to its compact size and “look,” with several people reporting they bought it a second time.
Sony 90mm f/2.8 G Macro: Mentioned as a lens someone bought back twice after selling.
Sony FE 24-105mm f/4 G OSS: One user regretted selling it for “peanuts” and eventually bought another copy.
Sony 70-200mm f/2.8 GM II: A user sold it but bought a used copy back just two months later.
Sony 50mm f/1.4 GM: A user noted that selling this lens “still makes me cry.”
Sony 70-350mm G (APS-C): A user wished they had kept this even after moving to a full-frame A7CR.
Sony 20mm f/1.8 G: Mentioned as a lens bought back after selling, and another user traded it (along with a 35mm) for a zoom and seemingly missed it.
Sony 24mm f/1.4 GM: Sold during a system switch and deeply missed.
Sony 35mm f/1.4 GM: One user included this in their list of most-wanted-back lenses.
Sony 35mm f/2.8 ZA (Zeiss): Missed for its “Zeiss punch” and small size.
Sony 55mm f/1.8 ZA (Zeiss): Frequently mentioned as a classic lens users love and miss the “look” of.
Sony 50mm f/1.8: One user admitted to selling and buying this lens back twice.
Zeiss Batis 85mm f/1.8: Described as “magical” and missed after selling.

Lenses from Other Systems (Fuji, Canon, Pentax, etc.)

Fujifilm XF 56mm f/1.2: Mentioned by multiple users who switched from Fuji to Sony.
Fujifilm XF 18-55mm f/2.8-4: A user realized they shouldn’t have sold it because it was “beautiful.”
Fujifilm XF 18mm f/2: One user stated they “look for [this] constantly.”
Canon 28-70mm f/2.0 L: Highly praised and missed after a system move.
Canon 85mm f/1.2 L: Mentioned as a regretted sale during a system switch.
Canon 80-200mm f/2.8 L: Specifically the older “Magic Drainpipe” version.
Canon TV 50mm f/0.95: A rare specialty lens mentioned with regret.
Pentax A* 135mm f/1.8: Called the “best full-body portrait lens” the user ever had.
Pentax 28mm f/3.5 & Leica-R cam 3 50mm f2: Both mentioned as missed vintage glass.
Voigtländer 25mm f/0.95 (MFT): Missed for its “magical warm portraits.”
Voigtländer 50mm f/1.2: A user missed the focal length after replacing it with a 40mm.
Voigtländer 65mm f/2 APO-Lanthar: A user noted they “really want that back.”

Third-Party Lenses for Sony

Sigma 35mm f/1.2 Art: Sold for a Sony GM, but the user missed the specific “3D pop” of the Sigma.
Sigma 105mm (Macro/Art): Mentioned with a sad emoji as a lens missed.
Sigma 14-24mm f/2.8 Art: Replaced with a lighter Sony zoom, but the user missed the “fantastic corner to corner” quality and wider field of view.