(Continually updated) HOT! A77 and new E-mount lens roadmap!!! + Sigma 30mm for NEX!

Sony Japan just showed the new Sony A77 prototype!!! Attention has NOT been released! Sony Japan says it will be released mid 2011 (like we told you for months!!!). Our japanese friends could help us to translate the text found here: http://www.sony.jp/dslr/info2/20110209.html ? Thanks! There will be a new grip, new standard lens, new external flash and the long awaited 500mm f/4 lens!

And this is the new E-mount lens roadmap! Source Sony Japan:

Carl Zeiss lenses (scheduled for release in 2011, focal length: 24mm)
Telephoto zoom lens (available in 2011, focal length :55-200mm)
Macro lens (scheduled for release in 2011, focal length: 30mm)
Lens – Portrait (scheduled for release in 2011, focal length: 50mm)
G – High-performance standard zoom lens (available 2012)
Zoom wide (scheduled for release in 2012)
Medium Telephoto Lens (available 2012)

And finally Sigma shows a lens prototype for NEX! it’s a 30mm f/2-8. Source: DC.watch.

Sony opens the E-mount specifications! (SR5) New third party lens announcement soon!

Yesterday we told you that new lenses would be announced at the CP+ show. Today Sony announced it will disclose the basic specifications of its “E-mount” for interchangeable single lens cameras, without fee, to manufacturers of lenses and mount adaptors, starting April 1st, 2011 (Source: Sony.net). Sony also included the list of the first companies that will join the system:
1) Zeiss
2) Cosina
3) Sigma
4) Tamron

That’s good news folks! It’s a long time we are waiting the news! The only thing we don’t know yet is if Sony will also share the AF specifications.
Are we are going to see the first lenses tomorrow? Yes! Take a look at Zeiss! ;)

New Canon Rebel competition for Sony (what do you think?)

Canon just announced the new Rebel T3i/600D and the RebelT3/1100D. You can read the specs and previews at Dpreview. All in all Canon didn’t bring any big innovation and as usual they proved to have a very conservative product strategy. But we must admit, Canon is selling Rebels like hotcakes so why should they change the philosophy? And now it’s your turn. What do you think?

Which new product are you going to buy?

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Sony TidBits (JVC copying the NEX design)


Sony a55 timelapse

Let’s start with a triple “made in Russia” review:
1) Personal impressions of Sony Alpha SLT-A33 Kit (pavel-kosenko)
2) Test Sony SLT-A33 (chistoprudov.livejournal)
3) Sony A55/A33 test (livejournal)

And that is very interesting: JVC released a videocamera that looks like a NEX camera with a big lens attached (See images at DC.watch!)

Sony A390: análisis (Quesabesde).

Sony WX10 Hands-On Review (Photographybay).

Three NEX cameras made it into the top 10 of the weekly most sold system cameras in Japan (BCNranking).

A readers mail: “Contacted Sony Canada to ask about the availability of the Alpha 580. I was told that they did not know if / when the Sony Alpha 580 would be available in Canada. On the Sony.ca site, the only DSLR cameras are the 900, the 850 and the 390. Does Sony figure that Canadians don’t take photos?

POLL: Flip-up mode for the translucent mirror

As you have seen from the latest DxOmark test there is a sensible image quality difference between the translucent [shoplink 3617]A55[/shoplink] and the classic [shoplink 3028]A580[/shoplink] DSLR. The main cause is very likely the semitransparent mirror that reflects 30% of the light to the AF sensor.That’s why I ask you to share your opinion about the importance to have a “flip-up” mode for the translucent mirror that would allow you to take picture without having the light loss. Let Sony know what you think!

Should Sony make a high end APS-C E-mount camera?

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Thanks!

Smart patent: How to add a foldable grip to compact cameras.

Today I had some time to read the latest Sony patents. I didn’t find anything about the future Sony cameras. But I found a patent that shows a genius way to add a grip to super compact cameras by simply…folding it! You can see more designs here: http://www.freepatentsonline.com/7871206.pdf.

So was it worth to spend a Sunday afternoon for that? Nope :)  But I  always hope to find some cool stuff like I did last year when I found the translucent technology patent.