Viltrox China published the following teaser. It’s likely that on August 28 they will announce a new anamorphic f/1.2 E-mount lens series!

Is this $25 Body Cap Lens Any Good?

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT.
The Bokeh Painter – Sony FE 400mm F2,8 GM OSS (Roland Steffen).
How to set up the Sony a1 to do In-Camera Cropping on the fly while shooting assignments (PM-R).
9 Alternative Camera Supports (Explora).
15 of the Most Famous Photographers to Know (42West).
DPreviewTV: “Sensor sizes make no sense, but we fixed it!”

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I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

Preorders:
Tamron 50-40mm FE at BHphoto. in EU at Fotokoch, FotoErhardt, Calumet, WexUK.

And this is the first review published by David Oastler:

Tamron has made many E-mount ZOOM lenses with built-in VC in lens stabilization tech. A newly published patent shows that Tamron might add VC the on future primes too:

• 50mm f/2.8 VC
• 35mm f/1.8 VC
• 105mm f/2.8 VC

via Asobinet

Within 24h Tamron will open the preorders for the new 50-400mm FE lens (listed here at BHphoto). The lens will start shipping out in September for a price of 195,800 yen including tax (that’s around $1,400).

Here are a couple of size comparison via Asobinet:

Leak via Digicameinfo

Sony released a major A7IV firmware update. But please read the warning below before to update!

IMPROVEMENTS:

1. With the lossless compression of the RAW recording method, you can now select M and S sizes for the image size in addition to the conventional L size.
2. The shutter speed and ISO sensitivity settings for flash photography can now be retained.
3. Supports touch shutter.
4. Improved accuracy of Eye AF.
5. The serial number of the camera can now be recorded in the metadata in the video file.
6. Improved operability of Wi-Fi connection.
7. Added “1 minute” for monitor auto-off time.
8. Improved the phenomenon that the EVF display may not be bright according to the brightness of the surroundings.
9. Improved operational stability.

WARNING:

• When updating from a version lower than Ver.1.01, you need to update to Ver.1.05 first. Please update to Ver.1.10 after updating to Ver.1.05. If you try to update this version without updating to Ver.1.05, an error will occur and you will not be able to update.
• Follow the instructions below to check the system software version.
  Note: If the Date/Time setting screen appears when you turn on your camera, be sure to set the date and time to the correct values.
  1. On the camera, select Menu.
  2. Select Setup → Setup Option → Version.

On September 1st Sony Japan will increase the price on many cameras and lenses. I don’t know if the price increase will happen in other regions too. Sony says:

Due to the impact of the recent external environment, the cost of raw materials, manufacturing, and distribution has soared, so we will revise the shipping price as follows.
At the same time, we will revise the suggested retail price for products that have set the manufacturer’s suggested retail price.

Here are the affected products:

Target product Camera

• ILCE-1
• ILCE-9M2
• ILCE-7SM3
• ILCE-7C
• ILCE-7M4
• ILCE-7M3
• ILCE-6600

Applicable products Interchangeable lenses

• FE 12-24mm F2.8 GM
• FE 12-24mm F4 G
• FE 16-35mm F2.8 GM
• Vario-Tessar T* FE 24-70mm F4 ZA OSS
• FE 100-400mm F4.5-5.6 GM OSS
• FE 70-200mm F4 G OSS
• FE 70-300mm F4.5-5.6G OSS
• FE 200-600mm F5.6-6.3G OSS
• FE 24-240mm F3.5-6.3 OSS
• FE 14mm f/1.8 GM
• FE 24mm F1.4 GM
• FE 35mm f/1.4 GM
• FE 20mm f/1.8G
• FE 24mm F2.8G
• Distagon T* FE 35mm F1.4 ZA
• Sonnar T* FE 35mm F2.8 ZA
• FE 28mm F2
• FE 35mm F1.8
• FE 50mm F1.2 GM
• FE 40mm F2.5 G
• FE 50mm F2.5 G
• Planar T* FE 50mm F1.4 ZA
• Sonnar T* FE 55mm F1.8 ZA
• FE 85mm F1.4 GM
• FE 100mm F2.8 STF GM OSS
• FE 135mm f/1.8 GM
• FE 85mm F1.8
• FE 90mm F2.8 Macro G OSS
• FE 50mm F2.8 Macro
• E 16-55mm F2.8G
• Vario-Tessar T* E 16-70mm F4 ZA OSS
• E 70-350mm F4.5-6.3 G OSS
• E 18-200mm F3.5-6.3 OSS LE
• E 16mm F2.8
• E 20mm f/2.8
• Sonnar T* E 24mm F1.8 ZA
• E 35mm F1.8 OSS
• E 50mm F1.8 OSS
• E 30mm F3.5 Macro
• FE PZ 16-35mm F4 G
• FE 400mm F2.8 GM OSS
• FE 600mm F4 GM OSS
• SELP18110G
• SELP18200
• SELP18105G
• SEL14TC
• SEL20TC
• SEL057FEC
• SEL075UWC