Sony launched the “Sony Future Filmmaker Awards”

You can join here: sonyfuturefilmmakerawards.com/. These are the three categories and prizes:

Filmmaker

The Filmmaker competition elevates original voices that bring a fresh perspective to storytelling.

  • Three categories: Fiction, Non-Fiction, and Environment.
  • Entries must be between 5 to 20 minutes in length and can be shot on any device.
  • Shortlist of up to 15 filmmakers (maximum five per category).
  • Winners and shortlist all receive a trip to Los Angeles to take part in the Awards ceremony and two-day workshop program.
  • The three category winners additionally receive $5,000 (USD) and ​ an FX9 Cinema Line Camera (plus lens).

Student Filmmaker 

The Student Filmmaker competition rewards the talent soon set to shape the industry.

  • Two categories: Fiction and Non-Fiction.
  • Entrants must be studying a film course at a registered institution at a diploma or degree level worldwide.
  • Entries must be between 5 to 20 minutes in length and can be shot on any device.
  • Shortlist of up to 10 is selected (maximum five per category) to ensure representation for the different continents and a diverse range of global talent.
  • Winners and shortlist all receive a trip to Los Angeles to take part in the Awards ceremony and two-day workshop program.
  • The two category winners and their institutions additionally receive a range of Sony’s Digital Imaging equipment.

Future Format

The Future Format competition challenges filmmakers to respond to a new technical brief each year. For 2023, submissions must be shot exclusively on a smartphone.

  • Entries must be between 2 to 5 minutes in length and can be shot on any smartphone.
  • Shortlist of up to five is selected.
  • Winner and shortlist all receive a trip to Los Angeles to take part in the Awards ceremony and two-day workshop program.
  • The category winner additionally receives $2,500 (USD) and a range of Sony’s Digital Imaging equipment.

Sony Tidbits…


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Follow our new Youtube channel.
I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

Surprise: Sony manager says the ZV-E10 “had the largest number of reservations ever among the mirrorless interchangeable-lens cameras released by Sony”

ZV-E10 at BHphoto, Adorama, Amazon.

ITmedia interviewed Sony marketing manager Naoki Maruyama. Here are a couple if interesting points:

  • It had the largest number of reservations ever among the mirrorless interchangeable-lens cameras released by Sony. The response exceeded expectations
  • The ZV-1 is popular with young people in their 20s and 30s, and the ZV-E10 is popular with families in addition to this group. Compared to other cameras, the percentage of people who purchase a camera for the first time is very high.
  • When Naoki Maruyama aimed at young people and camera beginners in order to boost the shrinking camera market, it seems that he was exactly right.
  • Mr. Maruyama said, “As smartphone functions continue to improve, the camera market will not improve dramatically in the future,” while giving a view to the market, there is a possibility that cameras will hit like the VLOGCAM series. Is said to be enough.
  • “I think it’s important to coexist, not to compete with smartphones, while trying to differentiate from smartphones. The core of planning is the small size that is the mainstream in the current camera market. It is a mirrorless interchangeable-lens camera that is superior in light weight.”
  • “We have launched a mirrorless interchangeable-lens camera equipped with a full-size sensor ahead of other companies, and are steadily gaining support. Taking advantage of these strengths, we will propose the value unique to single-lens reflex cameras, such as blurring and high resolution that cannot be expressed with smartphones. “
  • Details have not yet been decided, but it seems that the VLOGCAM series is expected to develop further. “I would like to promote it as a series that is similar to Sony’s standard” digital single-lens camera α (alpha) “and” digital still camera Cyber-shot “,” Maruyama concluded.

Japanese market: Sony dethroned Canon and is now number one in the mirrorless segment

BCNretail reported the latest Japanese mirrorless market share data. in July Sony became the top seller in the mirrorless world. For me this is a surprise because Sony didn’t announce any new camera since last October.

Reminder: In September/October Sony will come back from this long pause by announcing the A7rV and new ZV model.

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Note: I originally made an error and switched Canon/Sony positions.

Sony Tidbits…


Review of the Sony E 11mm f/1.8 Lens for Vlogging with SONY ZV-E10

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT.
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Nikon is reportedly halting DSLR camera development (Engadget).
What’s the best way to describe sensor size? (Dpreview).

Follow our new Youtube channel.
I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

Press text: Tamron announces the development of 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) for Sony E-mount full-frame mirrorless cameras

It’s official! Tamron announced the development of the new 50-400mm F/4.5-6.3 Di III VC VXD FE lens. Here is the Press Text:

Game-changing ultra-telephoto zoom starting at 50mm
50-400mm F/4.5-6.3 Di III VC VXD (Model A067)

July 28, 2022, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the development of the versatile 50-400mm F/4.5-6.3 Di III VC VXD (Model A067), a next level ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras.

lens: Model A067
PRODUCT NAME 50-400mm F/4.5-6.3 Di III VC VXD (Model A067)
For Sony E-mount (35mm full-frame)
DATE OF LAUNCH Launch Planned in the Fall, 20221

Overview of the 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) features

The 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) creates an entirely new category for high-performance ultra-telephoto mirrorless zoom lenses. With an 8x zoom ratio that begins at an unprecedented 50mm (commonly called the “standard” focal length for full-frame cameras), this new ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras is the same size as conventional 100-400mm zoom lenses, yet offers a wider angle of view on the wide end for excellent versatility. The 50-400mm F4.5-6.3 is remarkably compact with a length of just 183.4mm (7.2 in) and a light weight of 1,155g (40.7 oz) but provides unparalleled high performance at all focal lengths. In spite of the high magnification ratio, high image quality is delivered across the entire 50-400mm range through the effective arrangement of special lens elements. Equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that offers excellent quietness and responsiveness, plus TAMRON’s proprietary image stabilization mechanism VC (Vibration Compensation), the lens delivers versatile capability for all shooting scenarios.
Because the 50-400mm F4.5-6.3 provides up to one-half life-size magnification during close focus, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities, with an MOD (Minimum Object Distance) of 0.25m (9.8 in) at the 50mm end. The filter size is 67mm, the same as most other TAMRON lenses for mirrorless cameras, providing greater convenience when using multiple lenses together. The lens also features ergonomic features that support comfortable shooting, such as the adoption of a new lens design with improved texture and operability, and a Connector Port for the dedicated TAMRON Lens UtilityTM originally and uniquely developed by TAMRON. In addition, for this 50-400mm F4.5-6.3, TAMRON Lens Utility newly offers a “Focus Limiter” function. An optional Arca-Swiss compatible accessory tripod mount is available for convenience when using a tripod. All in all, the 50-400mm F4.5-6.3 is a highly portable, versatile zoom lens that ensures users never miss a shooting opportunity, from the 50mm standard focal length up to the 400mm ultra-telephoto. This is a breakthrough product that creates an entirely new category of ultra-telephoto-mirrorless zoom lenses, another first for TAMRON.

Main features

  1. 1. Expansive 8x zoom ratio starts at 50mm and extends to 400mm ultra-telephoto with a single lens

  2. 2. Unfaltering high image quality across the entire zoom range

  3. 3. VXD produces high-speed and high-precision AF

  4. 4. Equipped with TAMRON’s proprietary VC image stabilization

  5. 5. Enhanced operational and versatile features

    1) Connector Port for the TAMRON Lens Utility
    2) New “Focus Limiter” function added to the TAMRON Lens Utility
    3) Rapid zooming (Zoom ring rotation arc is just 75°)
    4) Optional tripod mount (Arca-Swiss compatible)

  6. 6. Super-compact with a length of only 183.4mm (7.2 in) and a weight of 1,155g (40.7 oz)

  7. 7. Half-macro photography with magnification ratio of 1:2 at the 50mm setting

  8. 8. New design with improved texture and scratch resistance

  9. 9. 67mm filter size, same as most other TAMRON lenses for mirrorless cameras

  10. 10. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch, etc.)

  11. 11. Compatibility with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

* Specifications, appearance, functionality, etc., are subject to change without prior notice.