This is the new 50mm f/1.2 APS-C lens that will be available in different mount versions including E-mount.

via Weibo Thanks Mistral!

This news will not surprise anyone: Photokina 2021 has been suspended. And I suspect Photokina might not come back at all.

Press release:

We can join the imaging industry in looking back upon a successful, colourful and innovative era: 70 years of photokina in Cologne. Since 1950, for generations it has been the top address for photography, video and imaging. It indisputably ranks among the most positive and emotionally charged brands in the global trade fair world.

This is precisely why it is an extremely difficult step for us to have to suspend implementation of photokina at the location in Cologne for the time being, in light of the continuing steep decline in the markets for imaging products and the increasingly heterogeneous needs of the different market segments.

Even before the coronavirus pandemic began, the imaging market was already subject to strong upheaval, with annual percentage declines in the double digits. The momentum in this direction intensified massively in 2020, most recently reporting a decline in the 50-percent range. Within photokina, these market shifts grew very noticeable in the recent past. Conceptual changes, too, such as the inclusion of the smartphone and new imaging technologies, along with a change of cycle and a schedule change, were not enough to compensate for the downturn in the numbers and marketing budgets of exhibitors owing to consolidation of the classic market.

The overall situation at the moment is not compatible with the quality standards of a photokina as a globally renowned leading trade fair and brand representing the highest quality and professionalism in the international imaging market.

After decades of shared history, this deep cut is a painful one indeed. Nonetheless, we must face the situation and the trend in the industry and take a clear, honest decision against continuing this event – a decision to which, unfortunately, we have no alternative.

We would like to thank you very much indeed, for our time together, for your longstanding loyalty to photokina and for the enthusiasm that this has involved. It is the memories of unforgettable snapshots that we will cherish – such as when the gates of photokina opened and we were privileged to welcome you to the trade fair grounds in Cologne, to spend several days diving into the world of images together. Nothing short of Imaging Unlimited!

Thank you for 70 years together!

Your photokina team

Viltrox announced three new Fe lenses that will be available in December:

• 24mm f/1.8 FE
• 35mm f/1.8 FE
• 50mm f/1.8 FE

They also announced the 33mm and 56mm f/1.4 APS-C E-mount lenses you can preorder on their store (Click here).

They also have a up to 15% on Viltrox Lenses and Adapters on their Viltrox Store (worldwide shipment).

Here are all Quick links to all Black Friday deals:

• Up to $1,000 off on Sony cameras/lenses at BHphoto, Adorama and Amazon.
• You save up to $350 on Sigma FE lenses sold by BHphoto, Adorama and Amazon.
• You save up to $100 on Tamron FE lenses sold by BHphoto, Adorama and Amazon.
• You save up to $360 on Zeiss FE lenses sold by BHphoto, Adorama and Amazon.
• $150 off on the Sony A7c with 20mm f/1.8 G bundle at BHphoto, Adorama, Amazon, FocusCamera.
• Save 25 Dollars/Euro on the entire Albert Dros Image editing course at www.edityourlandscapes.com (use checkout code “BLACKFRIDAY” to get the discount).
• 25% off on Adobe Creative Cloud.
• Up to 20% off on all Peak Design gear (Click here).
• Worldwide Black Friday Laowa lens deals at Venuslens.net.
• Up to $2,000 savings on Apple products at BHphoto (Click here).
• Sony launched new educational rebates at BHphoto, FocusCamera and BuyDig.
• Save 25 Dollars/Euro on the entire Albert Dros Image editing course at www.edityourlandscapes.com (use checkout code “BLACKFRIDAY” to get the discount).
• $150 off on the Sony A7c with 20mm f/1.8 G bundle at BHphoto, Adorama, Amazon, FocusCamera.

Here are all the new Sony US camera deals:

• $500 off on the Sony A7rIV at BHphoto, Adorama, FocusCamera, Amazon, BuyDig.
• $300 off on the Sony A7III at BHphoto, Amazon, Adorama, FocusCamera.
• $1000 off on the Sony A9 at Buydig, BHphoto, Adorama, Amazon, BestBuy. FocusCamera.
• $500 off on the SonyA7rIII at BuyDig, BHphoto, Amazon, Adorama, FocusCamera.
• $500 off on the SonyA7rIII at BuyDig, BHphoto, Amazon, Adorama, FocusCamera.

Here are the new Sony US lens deals:

• $200 off on the Sony 16-35mm f/2.8 GM lens at Amazon, Adorama, BHphoto.
• $200 off on the Sony 24-70mm f/2.8 GM lens at Amazon, Adorama, BHphoto.
• $200 off on the Sony 70-200mm f/2.8 GM Amazon, BHphoto, Adorama.
• $200 off on the Sony/Zeiss 24-70mm f/4.0 lens at Amazon, Adorama, BHphoto.
• $200 off on the Sony/Zeiss 16-35mm f/4.0 lens at Amazon, Adorama, BHphoto.
• $50 off on the Sony 50mm FE f/1.8 lens at Adorama, BHphoto, Amazon, Focuscamera.
• $50 off on the Sony 85mm f/1.8 FE at Buydig, BHphoto, Amazon, Adorama and Focuscamera.
• $50 off on the Sony 20mm f/1.8 FE G at BHphoto, Amazon, Adorama. FocusCamera.
• $300 off on the Sony 24-105mm FE at BHphoto, Amazon, Adorama, FocusCamera, BuyDig.
• $50 off on the Sony 35mm f/1.8 FE at Adorama, Amazon, FocusCamera, BHphoto.
• $100 off on the Zeiss 55mm f/1.8 lens at Amazon, Adorama and BHphoto.
• $100 off on the 70-300mm lens at Amazon, Adorama and BHphoto.
• $100 off on the 12-24mm f/4.0 lens at Bhphoto, Adorama, BestBuy, Focus and Amazon.
• $100 off on the 24-240mm lens at Amazon, Adorama and BHphoto.

This isn’t directly related to Alpha Cameras yet. Although one of our sources claimed that Sony is actually thinking about adding Time Of Flight features on future Alpha Camera sensors.

Here are Sony’s new promotional videos:

John Crow, the creator of this new Pentax K to Sony autofocus adapter sent me this video and the following text:

Hi Andrea, this is an exclusive video for you about Pentax K mount to Sony E mount adapter LA-KE1, witch demonstrates adapted Pentax KAF4 lenses (In-lens focus motor , on body AF switch and electrical aperture) works on Prototype B of MonsterAdapter LA-KE1. Prototype A and B are in different code branches, merging code takes time. So there’s no guarantee that KAF4 lenses will be supported in the initial release of LA-KE1, but definitely will come with follow up updates. The lens I used in video was Pentax DFA* 85 1.4, which release in June, last lens from Pentax