Just announced: Lensbaby Spark 2.0 with Sweet 50 Optic for Sony E
Lensbaby Spark 2.0 with Sweet 50 Optic for Sony E-mount at BHphoto.
Surprise: Sony raises full-year forecast as gaming thrives under COVID

Sony released the full Q2 financial report. Nikkei writes:
Sony said it expects full-year net profit to grow 37% to $7.6bn after a strong second quarter, improving from its previous forecast of a slight decline, as pandemic-related demand boosted gaming revenue.
When it comes to camera sales Sony says there was a “decrease in unit sales of broadcast and professional use products and digital cameras.“. Interesting to note that in the Sensor business they forecast an “increase in sales of image sensors for digital cameras”
Probably means they expect camera sales to recover from now on.



Sony Tidbits…
Sony FE 90mm F2.8 G Macro OSS Review
Best Cameras for the Beach (Explora).
Samyang 85mm F1.2 XP Lens Review | John Sison
Sony ToF Sensor Use Cases (Image Sensor World).
In-body Image Stabilisation (IBIS) Test – Panasonic Lumix S5 vs Lumix S1H vs Sony A7III vs Nikon Z6 (Richard Wong).
WeMacro Automatic focus stacking rail (SonyAlphaBlog).
13 recommended E-mount lenses by Fujiablog.
Heliar 75mm f/1.8 tested by Mapcamera.
Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.
Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors
We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIV group and Sony A7rIV page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.
Infographic: Do I need a second camera?

ThePhoBlographer created this Infographic to help you understand if you really need a second camera. Truth be told…we already knew the answer…of course we need it! :)
Sony Tidbits…
SIGMA 14-24mm F2.8 DG DN Art Lens for Sony e-mount
Sennheiser MKE 200 Compact Mic Tested on GoPro HERO9, Sony a7S III, and iPhone (Ryan Mense).
Sony A7c vs A7III: CRAZY Difference (Camera Conspiracies).
Sony a7siii vs Sony a7iii stills (David Oastler).
Opinion: Camera names are getting ridiculous (Dpreview).
Zhiyun-Tech Announces the CRANE 2S Gimbal for Cameras Small to Large (Explora).
Sigma 100-400mm FE test by Focusnumerique.
Sony Alpha7SIII time-laps of sunset at Weser, Porta Westfalica (Udo Kellner).
Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.
Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors
Full Frame mirrorless market share in Japan. Canon is catching up with Sony sales!

BCNranking unveiled the latest market share data and the trend is clear: Canon’s latest R5-R6 duo is selling well in Japan and Canon is now gaining terrain. Sony’s leadership is now at risk. It would have helped for Sony to launch the new A7IV but for some weird reasons they decided to wait til 2021 to launch this camera :(









