About an hour ago, someone used the contact form to send me new info about the Sony A7V. Since no email was provided, this is my only way to respond:
First of all — thank you! Second, if you have any photo or visual evidence to support your info, feel free to share it. And don’t worry — I will absolutely keep it private if that’s what you prefer.
–
To all my readers: Please be patient — I’m carefully triple-checking every rumor I receive about the A7V… but yes, it’s the next Sony Alpha camera on the roadmap.
Stay tuned — and stay calm 😉
The Nikkei Industry Map Financial Yearbook includes detailed shipment data for Japanese mirrorless camera manufacturers, offering an exact breakdown of the global camera market:
Mirrorless Market Trends (2021–2025)
The figures discussed here refer specifically to mirrorless camera shipments, excluding DSLRs and compact digital cameras. From 2021 through 2025, the data shows a clear upward trend in the mirrorless market. Nikon, in particular, has steadily increased its shipments—gaining roughly 100,000 units each year.
According to the Nikkei Industry Map, Canon reclaimed the top spot from Sony in 2022. By 2024, Canon’s mirrorless shipments alone surpassed 2 million units, solidifying its dominance. Sony remains stable but hasn’t shown much aggressive growth recently. Perhaps it’s time for Sony to move beyond incremental updates and introduce more innovative, cutting-edge models.
Fujifilm rebounded past 400,000 units in 2024, while Panasonic and OM Digital continue to trail behind the top four manufacturers.
Canon Stays Strong — Compact Digital Cameras Update
Canon not only led in mirrorless and DSLR shipments in 2024, but it’s also gearing up to take the lead in the compact digital camera segment. Currently, Sony holds the top position with 470,000 units shipped, followed closely by Canon at 430,000 units.
Canon has announced plans to boost production of compact digital cameras starting January 2025, and its new PowerShot V1 model is already on the way. This could enable Canon to overtake Sony in the compact segment and achieve a “triple crown”: leading in mirrorless, DSLR, and compact digital camera shipments.
The Sony FX3 Is About to Face Serious Competition with two major announcements coming up:
Canon C50 – 32MP Full-Frame Cine Camera on September 9
Nikon Zr – 24MP Full-Frame Cine Camera on September 10
But what I didn’t expect… is DJI entering the battlefield! Until now, I honestly believed the rumors about a DJI full-frame mirrorless camera were nothing more than wild speculation. But today, two new hints surfaced — and they’re hard to ignore:
1. The Leaked Teaser
A well-known DJI influencer briefly shared a teaser for an upcoming DJI event on September 15. One of my readers managed to grab a quick (and rough) screenshot before it disappeared. There’s not much to see, but the teaser’s vibe clearly hints at interchangeable lenses — and you can even spot the silhouette of what looks like a boxy FX3-style cine camera.
2. The YouTube Tester Clue
A German YouTuber recently posted a hands-on video with a new cine camera — but here’s the twist: He says it’s not from Canon, and the camera body is blurred out. What isn’t hidden, though, is the Viltrox PL-to-L mount adapter he’s using — which all but confirms this is an unreleased, super compact L-mount cine camera. Sure, this could still be a new Panasonic…But what if it’s DJI?
So while I’m still a bit skeptical… I have to admit, I’m starting to take this a lot more seriously. If true, this could be great news for the entire camera industry — because DJI entering the game would absolutely shake things up and push the traditional Japanese giants to step up their innovation.
Here are the rumored DJI mirrorless camera specs:
Full Frame L-mount cine camera
Cine focused
Integrated viewfinder just like this Sony model (but less pronounced)
Sigma China just posted this teaser which shows the silhouette of the upcoming three new lenses that will be announced on September 9. I have also some additional specs:
The Korean company Novachips announced new 4th generation affordable CFexpress Type A cards you can get now on Amazon US&CA, Amazon DE, Amazon UK and other worldwide Amazon stores. The card sells for less than V90 SD cards but with faster sustained 800 MB/s speed.
Novachips sent me a card for testing and I got those results:
The actual speed consistently exceeds 1000 MB/s, and during my 4K video shoots, I never experienced any sudden interruptions or buffering slowdowns when capturing photos.
–
Press text:
Novachips Launches CFexpress Type A 400GB — More Affordable Than SD Cards
Seongnam, South Korea — September 1, 2025 — Novachips, a global leader in advanced flash storage solutions, announces the release of its newest CFexpress Type A card: the 400GB model, a performance-driven solution that delivers more than just speed — all at a price point lower than many V60–V90 class SD cards.
With this launch, Novachips is reshaping what’s possible for creators who demand pro-level performance without the premium markup. The 400GB Type A card is officially VPG 400 certified, ensuring it meets rigorous standards for high-bitrate video recording, including extended 4K and 6K ProRes workflows. Like its larger siblings, it maintains identical reliability, data integrity, and thermal stability, making it a dependable choice across the entire Novachips Type A lineup.
Designed with custom-engineered hardware and fine-tuned firmware, the 400GB card delivers consistent sustained write speeds and exceptional thermal control — even during long-format video shoots or continuous burst photography. It also benefits from advanced over-provisioning, a technology typically reserved for high-end enterprise SSDs, which boosts endurance, improves performance stability, and ensures data integrity over time. This makes the card particularly suited for professional cinema and content production workflows where reliability is non-negotiable.
“This card is the game changer,” said SJ Yoo, Product Manager at Novachips. “For the first time, creators can get true CFexpress performance at a lower price than many SD cards — without sacrificing stability or thermal reliability.”
To celebrate the launch, Novachips will run a special promotion in collaboration with the Professional Photographers of America (PPA). The product will be featured in PPA’s September 2025 magazine issue, reaching thousands of working photographers across the United States with exclusive early access offers and educational content.
Availability & Pricing
The Novachips CFexpress Type A 400GB card will be available globally through authorized distributors and resellers starting September 1, 2025. It will launch at a recommended retail price of $140 USD, making it the most cost-effective VPG 400–certified CFexpress Type A card on the market.
