Sony Tidbits…


Tamron 17-28mm F2.8 Hands On Review

Vertigo/Dolly Zoom with a Prime Lens on the Sony A7iii (Chris Brockhurst)
Sony FE 12-24mm F4 G Lens First Look (TheDigitalDigest).
BOKEH OP 14mm?! Sigma 14-24mm & 45mm F/2.8 – Kamera Express Review
Manfrotto Makes Lighter, Stronger Nano Stands (Explora).
Sirui 50mm F1.8 Anamorphic Lens for MFT, Sony and Fujifilm Cameras (Personal View).
Pixel shift in the Sony a7RIV (Jim Kasson).
Sony RX100 VII – Best Vlogging Camera?? (SonyAlphaLab)

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
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I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIV group and Sony A7rIV page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.

The day has finally come: Sony A7 marked as discontinued at BHphoto and Adorama!

Announced back on Oct 16, 2013 the Sony A7 has now been officially marked as discontinued at BHphoto and Adorama. You can still get the camera via third party sellers on Amazon. Still, this is the end for a glorious camera. Seven years after the very basic design concept is still alive in the new A7rIV and A9II cameras.

Would be nice if Sony would attempt to finally give us a completely different kind of Full Frame camera design too. But I guess that within a shrinking market it’s wise to stay focused on what works.

Sony Can’t Make Image Sensors Fast Enough to Keep Up With Demand

Bloomberg reports that Sony cannot produce enough sensors for the smartphone market:

“Judging by the way things are going, even after all that investment in expanding capacity, it might still not be enough,” Shimizu said in an interview at the Tokyo headquarters. “We are having to apologize to customers because we just can’t make enough.”

Sony in May said it controls 51% of the image sensor market as measured by revenue and is targeting a 60% share by fiscal 2025.

I do not think this production issue has any effect on larger sensor for the camera market.

Sony A7rIV camera of the year for the Northrups and Gizmodo says the A7 line is part of the “Most Innovative Gadgets Of The Decade”

It’s that time of the year when nearly all major youtubers and websites unveil their best gear of the year award. Above you see the Northrups video where they nominate the A7rIV as the camera of the year.

PCmag claims the 16-55mm G lens is the lens of the year

Gizmodo claims the Sony A7 line is the “Most Innovative Gadgets Of The Decade”

Film was long dead by the time Sony released its first A7 camera, but discerning photographers who wanted the quality of shooting on a digital camera with a full-frame, 35-millimeter sensor, had to learn to live with carrying bulky and heavy DSLRs around. In 2013 the Sony A7 (and A7r) changed that by putting a 35-millimeter sensor in a mirrorless camera body with interchangeable lenses that was comparatively smaller and lighter than any DSLR, and at a price point that even amateur photographers could stomach.

The A7 also positioned Sony, a company who for years had been selling camera hardware that only worked with its own memory card formats, as serious competition for industry giants like Nikon and Canon. Over the years the A7 line has advanced by leaps and bounds, adding functionality and performance improvements that the competition can’t, or seemingly won’t, compete with, allowing Sony to slowly but steadily woo professionals and grow its market share. It won’t be long before Canon and Nikon go the way of analog film, and Sony’s A7 line will be the reason why. — Andrew Liszewski

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Park UK.
XLR-K3M Mic at BHphoto, Park UK.