Bloomberg: Sony’s New Super-Fast Cameras are Winning Over the Pros

Bloomberg reports that Nikon and Canon face a threat at the top end of the market by Sony.

At stake is a market worth $3.2 billion a year. Although it’s a niche industry with just a fraction of total camera (and smartphone) sales, Canon, Nikon and Sony benefit from the branding (and sales) boost that comes with being the main suppliers of high-end cameras and lenses for sports, news and the arts. “Sony is now in a position to try and grab more market share,” said Kazunori Ito, an analyst at Morningstar Investment Services.

“The a9 is really revolutionary,” said Michael Kooren, a news agency photographer who switched to Sony Alphas after shooting with Canon for 26 years.

“The hurdle for Sony is still high,” said Tomonori Igari, an editor at Asahi Camera. “It depends on how much they commit to creating a support structure, and also on Nikon and Canon’s mirrorless strategy.”

Bloomberg also talked with Hiroyuki Matsushita from Sony:

Some pros say Sony hasn’t rolled out new lenses fast enough, and have complained that customer support has lagged behind Canon and Nikon. Sony is working to improve both, according to Hiroyuki Matsushita, the manager overseeing product planning at Sony’s cameras division. “We were aware from the beginning that this would be for pros,” he said.

found via Nikoneye

Sony Tidbits…


Voigtlander Macro APO-Lanthar 65mm f/2: IQ Breakdown | 4K

SMC Pentax-M 50 f1.4 – Just another fast 50? (Theweekendlens).
Create BETTER Images and Video with Filters (Dan Watson).
OWC Goes Lightning Fast with Thunderbolt™ 3 Lineup (Explora).
Die Wiederentdeckung der Langsamkeit: das Voigtländer 65 mm/1:2,0 Macro Apo-Lanthar (JÖRG HAAG)
Sony 90mm F/2.8 Macro Review (Enthusiastphotoblog).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

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Laowa 9mm f/2.8 Zero-D with Luke Tscharke and review by ePhotozine


Laowa 9mm f/2.8 APS-C E-mount lens is now available for preorder at BHphoto, Adorama and at VenusLens Store.

ePhotozine reviewed the new lens:

The Laowa lenses as a range are certainly very interesting, sometimes unique and always deliver the goods in terms of performance. Traditional metal construction does mean a higher price, but we have to choose whether the trade-off of quality of results balances out the cost/performance equation. This will obviously be different for different users.
What we get is the widest lens in its class, with a fast, bright f/2.8 aperture, that performs very well indeed.

In this video Luke Tscharke introduces you to the new Laowa 9mm f/2.8 Zero-D:

This week SAR readers photos selection


Peter Tang Photography
Mahalo!
Sony Alpha Camera A7ii | ZEISS Camera Lenses Batis 18mm | Breakthrough Photography 3-Stop X4 CPL
https://www.ptangphotos.com/Gallery/Animals/i-3PQrSft/A.

1) You can submit one single picture per week only.
2) To submit your picture for the weekly readers roundup post you can choose one of the following three options:
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3) Like and comment the pictures from other readers here: instagram.com/sonyalphagallery, facebook.com/groups/sonyalphacamera and on SonyAlphaForum.
4) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself! And please do share one single picture per week only. Do not spam :)

 

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Sony Tidbits…


Sony 18-135mm F3.5-5.6 Lens Review | John Sison

Voigtländer Super Wide Heliar 15mm f4.5 (FE) – It’s super! (Theweekendlens).
Comparing a7RIII, D850, and D5 sensitivity (Jim Kasson).
Portable Power to Keep your Gear Going Off the Grid (Explora).
Panasonic GH5 vs Sony A7III Camera BATTLE ROYALE! (TheEverdayDad).
What makes a ‘good’ lens? (Ming Thein).
BEST Sony a7 III Gimbal Lens? (Jason Vong).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
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Jared:I rep Vanguard (tripods, bags, accessories) and we’ve put together an EPIC giveaway package that includes a Sony a7R II + Sony Zeiss 24-70 F4 Lens. In all, we’re giving away $7K in gear (Sony, GNARBOX, Ikan, NiSi, Vanguard) + a $1000 travel voucher to go anywhere you want! I was wondering if you’d be willing to share with your group, and we’d be glad to tag you in some of our posts moving forward!

The official site to enter is http://www.peaksandpix.com

JB announced their new wood grip-base xl for the A7III-A7rIII and A9

JB Sony A7III Wood Grip XL Black-1.jpg

Today jbcameradesigns.com announced their new wood grip-base xl for the A7III-A7rIII and A9. They should be available soon on Amazon US:

This is a J.B. personal favorite and a new finish we are debuting! Add the MUCH NEEDED height to the Sony A7III series camera bodies with our new XL grip handcrafted from super strong (and light) White Oak. We carefully perfected our grip design for the A7III, A7RIII, and A9 and made it TALLER to accommodate room for you to finally place your pinky finger and feel confident in your grip!

This new XL grip is made of strong White Oak and then painted with special black paint. We then distress the grip to give each one it’s own unique finish. This grip feels awesome on my A7RIII and I finally feel confident and comfortable holding large pro lenses while shooting.

The total weight of the grip and hardware piece is only 3.0 ounces! The Sony vertical grip makes the system too bulky IMO, but with this XL grip base, it just feels perfect.

Each A7III Series XL grip is uniquely handcrafted and finished in the USA!

Sony Tidbits…


Best Cage for Sony a7 III, a7R III and a9: SmallRig QR

SexyTorii Koubou α7III Ever-ready Case images by MetalMickey
Jupiter 3 – The Shiny Soviet Sonnar (Theweekendlens).
Interactive: The DPReview Test Scene
The New Nissin MG10 Wireless Handgrip Flash (Explora).
FS5 mk2 ProRES RAW vs S-LOG 2 (not worth it) by Max Yuryev.
Entry-Level APS-C Mirrorless Cameras (Canon EOS M50, Sony a6000, and Fujifilm X-T100) at DpreviewTV.

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors