Sony announced their program for the PhotoPlus show (link 1, link 2 and link 3). Their coolest idea is certainly that one:

This year at PhotoPlus Expo, Sony’s VIP lounge gives Sony enthusiasts a chance to relax, mingle and take advantage of a deliciously-innovative photo op that’s sure to generate as much buzz as the one you’ll get from the caffeine. Get your photo taken and have it printed — that’s right, PRINTED — on a free cup of coffee! The photo is actually on the coffee, not the cup!

Pierluigi De Rubertis
Melì & Pier con Daniella Melo by WAVE Management
Toasted Magazine printed Issue #1 – www.toastedmag.com
Sony A7RII
Sony Zeiss lens

1) Submit your picture with a message and picture here: facebook.com/sonyalpharumors or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: facebook.com/sonyalpharumors/photos_stream?tab=photos and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

“What Makes a Great Picture” with Ira Block l α l Sony Artisans

IRIS problem with 85 1.4 and 24-70 2.8 GM lenses (SonyAlphaForum).
Has Sony betrayed us with the a6500? (Stronz Vanderploeg).
A6500 first impressions by ThePhoBlographer.
The perfect protection for your Sony a7 kit? HPRC introduce 2460 custom case for Alpha (Newsshooter)
Sony 90mm f/2.8 vs. the Zeiss Batis 85mm f/1.8 by Aaron Crum.
Patrick Murphy Racey On The α6500 poadcast at Alphauniverse.
Best mirrorless cameras in the world in 2016 (CameraJabber).

Sony Zeiss 50mm f/1.4 vs. 55mm f/1.8 (Plus A-Mount 50mm Bonus Footage)

Interview with the Zeiss 50mm FE designers at DC.watch.
My Sony a6300 Review/Thoughts (SonyAlphaForum).
Music Photography Seminar from Rockstar Photographer Greg Watermann
RX10III review by The Art Of Photography.
Is the A7RII LCD is total garbage or am I an idiot? (SonyAlphaForum).
BATIS 18mm f/2.8 unboxing on Youtube.
Photogearnews at Photokina 2016: Voigtländer 58mm f1.4, 50mm f3.5, and 65mm f2 Macro (Youtube).

SIGMA CINE LENS Film | High Speed Zoom Line

What lenses for A6300 / APS-C (SonyAlphaForum).
strip teas(ing) d’une gamme 24 × 36 diffusée en france (LeMondeDeLaPhoto).
Hiking in Finland with the Sony A7 and Zeiss Batis 20mm (Hikeventures).
Voigtlander 10mm F5.6 Hyper Wide Heliar Review (Photographyblog).
I did it .. Pre Ordered 2 x a99II, dump the E Mount (SonyAlphaForum).
Alpha A-mount and E-mount lenses guide (Dyxum).
Cosplay Model Shoot with Sony G 2470F2.8 (Traveljournlist).
Sony releases Version 8.00 firmware for the F5 and F55 enabling XAVC Class480 recording (Newsshooter).
Behind the scenes of the Sony Bravia 4K HDR Tv commercial (Alin Popescu).
Hotrod Shooting – 300 megapixel Analog vs Digital (Markus-hofstaetter).

To write a guest post on SAR follow the instruction on that page.

FíRIN 20mm F2 FE MF

ZEISS Milvus 2/135 – The Ultimate Portrait Lens (Lenspire).
Cristina Mittermeier Honored By The Imaging Alliance (Alphauniverse).
Photokina 2016: The first PL-mounted medium format 4K video camera you can actually buy…from Alpa and Hasselblad (Newsshooter).
14 days in Iceland only with A7r2 & 24-70 2.8 GM (SonyAlphaForum).
Fujifilm X-T2 vs. Sony a7S II (Cinema5D).
Sony Bravia 4K HDR Tv commercial behind the scenes by Alin Popescu.
Sony Planar T* FE 50mm f/1.4 ZA Lens my first pics of my friend Liuthier (SonyAlphaForum).

Lensvid: “We just published another interesting video from Photokina – this time it is a quick demo of the Techart PRO AF adapter:
https://lensvid.com/gear/lensvid-exclusive-techart-pro-adaptor-demo-turn-any-mf-lens-into-an-af-lens/
You probably reported this early this year but they claim that with an extra adapter you can adapt basically any MF lens (Canon/Nikon etc.) to be an AF on a Sony body. B.T.W. in the article I mentioned what Leica thinks about this :)
P.S. the strange focus issue in the start of the video – the A6300 + Sigma 30mm f/1.4 miss focus – annoying (I really hope Sony will come up with a new version – the lack of IBIS on this camera drove us crazy during the show as well as the low battery and super annoying menus and buttons).”

You can download the A6500 Flyer PDF file at WeTransfer (Click here). And the RX100m5 flyer at Sony.com (pdf here).
One more news: Iridient Developer 3.1.1 got released with new support for the new Sony RX100 V

Preorders (Start today at 11am NYC time):
A6500 at BHphoto, Amazon, Adorama. In EU at PCHstore.
RX100m5 at BHphoto, Amazon, Adorama. In EU at PCHstore.
New Underwater housing for all RX100 cameras at BHphoto, Adorama.