Sony confirms they “will never leave the APS-C market”. Wants to be “number 2” on the interchangeable camera market.

Imaging Resource had a Q&A session with Sony and here are some of the key info:

APS-C:
Sony’s top executive for interchangeable-lens camera development said emphatically that Sony will never leave the APS-C market, and that we can expect continued development of that part of their product line going forward.

A6500:
Sony says that products like the A6500 are a critical part of their overall strategy, and that even pros are using them as second bodies.

Market share:
Sony has to grow by growing the overall market, not just by poaching market share from other players. Sony’s goal is to use their ability to innovate to open up new possibilities for photographers.

Number two on the market:
Sony is planning to become number two on the interchangeable market by surpassing Nikon.

I hope this means we are going to see some APS-C E-mount glass soon (hugely needed!). And it will be a hard struggle for Sony to now take over the position number one from Canon. Will it happen any time soon?

Lydith 30mm f/3.5 E-mount on Indiegogo

You can get the Lydith 30mm f/3.5 E-mount lens on Indiegogo. Here is the press text:

Meyer Optik Goerlitz now on Indiegogo
After a successful Kickstarter campaign for its Lydith 30mm art lens, Meyer Optik is now offering the lens to the Indiegogo community. The Lydith is one of the extraordinary lenses from famous German lens maker Meyer Optik.
The lens allows the photographer to capture the magic of the moment in an absolutely unique way as sharpness, contrast and bokeh combine perfectly together to allow for an outstanding composition of light and color. The Indiegogo project page shows many beautiful examples of the lens’ abilities.
Designed in the late 1950s and introduced to the market in 1964, the modern version of the Lydith will be updated with high-perfomance lens coatings and a short minimum focusing distance of 8 inches (16 cm). Like all of Meyer Optik’s lenses, the Lydith will be a fully manual lens, 100 percent handmade in Germany; the company will use Schott and Ohara glass only.
Through the Indiegogo campaign, the supporters have the opportunity to get the lens at a more than 40% discount of the expected retail price. The campaign will run until Sept. 6. 

Dpreview tests the new 6D Mark II and writes: “falls too far short for us to recommend it over the competition”

First an important note: This is not an ANTI-Canon bash post. I love many of the Canon features and wish Sony would learn a thing or two from them. And a camera doesn’t just get defined by its Image Quality. But…

…the time when Canon could relax on their throne might be definitely over. Dpreview tested the new 6D Mark II. And I think it’s the first time in years I see a Canon camera not receiving at least a Silver award:

For the same price, Nikon’s D750 offers nearly the same resolution, loads more dynamic range and a far more sophisticated autofocus system. Same goes for the Sony a7 II, though that camera is even cheaper.
Let’s be clear: The EOS 6D Mark II is, like so many other cameras, capable of outstanding images in the right hands. But even considering all the traditional Canon bonuses like great color, ease of use for video capture and comprehensive lens ecosystem, the 6D II falls too far short for us to recommend it over the competition, and therefore it doesn’t merit our highest awards.

Canon has to do something to catch up with the Sony sensor quality. I bet the new A7III which could hit the market by end of 2017 or early 2018 will widen the gap between Sony and Canon sensor quality.

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P.S.: Join our Sony A7III facebook group ;)

Sony Tidbits…


One Year Later with Sony Mirrorless – From Shooting Canon to Sony

Photography Tips from professional photographer Bob Holmes (by Marc Silber).
Sony a6000 Light Painting Tutorial-Long Exposure Photography (That1CameraGuy).
Sony a6500 + Sigma 24-70mm F2.8 + MC-11 Video AF Test (Jason Vong).
Cube 6x from Seercam for the Sony A6xxx camera series.
Portrait Photography and Children (Adorama Learning Center).
NPAN BLOG: Does Expose to the Right Apply at Night? (Explora).

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Rokinon FE autofocus lens rebates: 14mm for $629 and 50mm for $525

All three Rokinon autofocus FE lenses got new discounts:

The Rokinon 50mm f/1.4 FE sells for $525 at Amazon and $549 at BHphoto.
The Rokinon 14mm f/2.8 FE sells for $629 at Amazon and BHphoto.
The Rokinon 34mm f/2.8 FE sells for $349 at BHphoto.

 

New deals:
FS5 is $1,000 off at Adorama and Bhphoto.
The new Sony 16-35mm f/2.8 GM is back in Stock at Amazon US (Click here).
The new Voigtlander 65mm macro lens is in Stock for the first time in USA via BHphoto (Click here). It will be in Stock the next few days at Amazon and Adorama too.
The new Sony FE 100-400mm GM lens is now shipping out from all US store: BHphoto, Amazon, Adorama, BestBuy.
J.B. announced the new Grip-Case Pro for Sony A9 (here on Amazon) and A7II Series Bodies (here on Amazon).