Sony also announced a new “Imaging Edge2 Software suite that will be soon available here: support.d-imaging.sony.co.jp/ie/en/. Sony writes:

“New with the α7R III is a software suite called “Imaging Edge” that extends the creative capabilities of the entire shooting process – from pre-processing to post-processing.  “Imaging Edge” provides three PC applications called ‘Remote’, ‘Viewer’ and ‘Edit’, available for free download, which support live-view PC remote shooting and RAW development.”

Alin Popescu had the chance to shortly see the new software and writes:

Imaging Edge provides three applications called ‘Remote’, ‘Viewer’ and ‘Edit’, that will be available for free download, which will support live-view remote shooting and RAW development. Also Edit will take care of the Pixel Shift Technology.

We’ve seen a pre-beta version of the software and I was curious about the Viewer capability to sort images fast, something similar to Photo Mechanic. Good news is that we don’t need to import a folder to select and rate photos. The bad is that we’ve seen it on a slow laptop and I can’t make a guess on how fast this software will be.

On Remote I’ve been attracted to the Manual Focusing feature: you have some controls on software with minor and major movement of focusing, directly from the computer. Lenses with Piezoelectric focusing motors, will be as precise as 1/1000 mm incremental movements. Add this to the magnified focusing and 42 mpx of resolution and you’re going to be the most precise photographer in focusing :).

Preorders:
Sony A7rIII at Amazon, Bhphoto, Adorama, BuyDig, FocusCamera, Calumet DE, Wex UK. Sony Australia.
Sony 24-105mm at Amazon, Bhphoto, Adorama, BuyDig, FocusCamera, Calumet DE, Wex UK.

Join the A7rIII facebook group to discuss the camera features and tests!

Sony FF sales in Jan&Feb

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LensRentals reports that Sony passed Nikon at the largest online camera gear rental business in the US.  Fstoppers made this resume of the key findings:

• Canon lenses were far and away the most popular, taking up 9 of the top 10 spots, with the Sony FE 24-70mm f/2.8 GM coming in at 5th and the Canon 24-70mm f/2.8L II being the most popular overall, while the Canon 50mm f/1.2L was the most popular prime and 6th most popular overall. The first Nikon entry on the list was the 70-200mm f/2.8G AF-S VR II at 11th. 
• Sony is now a more popular rental brand than Nikon.
• Sigma continues to gain ground, having become 20 percent more popular than in 2016. Fuji lenses skyrocketed, showing 96 percent more rentals. Sony lenses also increased 22 percent, while Canon and Nikon decreased 8 and 10 percent, respectively. 
• Nonetheless, Canon remains the most popular system at 37 percent, with the Sony E mount coming in second at 13 percent.

Preorders:
Sony A7rIII at Amazon, Bhphoto, Adorama, BuyDig, FocusCamera, Calumet DE, Wex UK. Sony Australia.
Sony 24-105mm at Amazon, Bhphoto, Adorama, BuyDig, FocusCamera, Calumet DE, Wex UK.

via PetaPixel

Few SAR readers reported me that they got full size ADS on mobile devices while surfing on SonyAlphaRumors. We investigated the issue and found out that the Disqus comment system did unintentionally allow to display full size ADS that blocked some of you from reading SAR.

So it has to be clear that we DO NOT allow that kind of Advertising and we ask you please to report this to sonyalpharumors@gmail.com. Meantime Disqus is working on a fix and I will have to keep their comment system in place so that they can check this and fix this.

Sorry for further issues you will experience while Disqus is working on this.

This is the detailed list of all specs and new features of the Sony A7rIII (via Sony Brochure):

Preorders :
Sony A7rIII at Amazon, Bhphoto, Adorama, BuyDig, FocusCamera, Calumet DE, Wex UK. Sony Australia.
Sony 24-105mm at Amazon, Bhphoto, Adorama, BuyDig, FocusCamera, Calumet DE, Wex UK.

Sony officially announced the new Sony A7rIII, 24-15mm and 400mm FE lenses. This page will be continually updated with new information and links:

Preorders :
Sony A7rIII at Amazon, Bhphoto, Adorama, BuyDig, FocusCamera, Calumet DE, Wex UK. Sony Australia.
Sony 24-105mm at Amazon, Bhphoto, Adorama, BuyDig, FocusCamera, Calumet DE, Wex UK.

Press release:
A7rIII at SonyAlphaRumors. Sony.com. Dpreview, ThePhoBlographer. CameraLabs. Hugh Brownstone. Imaging Resource. Full size image samples at Sony. CameraJabber. A7rII vs A7rIII by Camerajabber. Chris from TheCamerastoreTV. First impressions by Photographyblog.
400mm f/2.8 FE at SonyAlphaRumors. Sony.com. Dpreview (release is summer 2018)
24-105mm f/4.0 FE OSS at SonyAlphaRumors. Dpreview. Image samples at Sony. CameraJabber.

A7rIII group:
Join our new Sony a7rIII facebook group if you plan to own this camera!

A7rIII key specs (via ThePhoBlographer):

• BSI 42.2 MP full frame sensor same sensor
• 4K HDR video
• ISO 100 to 32000
• 10fps
• 14 bit raw for everything including continuous shooting
• 5 axis stabilization to 5.5 stops
• Physical dimensions are identical to the Sony a7r II
• All the new stuff is inside with the exception of the Joystick from the Sony a9
• 15 stops of dynamic range due to the processor of the camera. This is only at low resolution but they’re not sure how high of an ISO that will extend to
• Autofocus from a9
• Eye AF operates at double the speed
• No optical low pass filter
• Highest picture quality of any camera they’ve made
• Low vibration shutter, completely new shutter
• Bionz X processor
• Raw compressed buffer at 87 photos and uncompressed is 28
• Pixel shift multi shooting to capture more color.
• 399 phase detection AF points
• Contrast AF points: 425
• 68% of the sensor area covered with AF points
• 2x faster autofocus than the previous camera
• Subject tracking performance has doubled in effectiveness
• Touch functions on the screen: AF-on, multi selector and anti-flicker
• Fast AF and exposure tracking at 10fps
• 8fps shooting continuous Live View
• Full HD video at 120p
• 4K video at 24p and 30p
• USB 3.1
• Dust and moisture resistant
• Two card slots
• 3.69 million dot OLED tru-finder
• The A9 battery
• PC sync port
• You can externally power the camera via USB
• No mirror shock no shutter shock and silent shooting
• 10fps no black out. At 8fps there is momentary blackout
• No time lapse mode
• $3,199.99 in market at end of November

Some hot new A7rIII feature

I read on Sony China that this is an equivalent resolution of 99MP on Bayer sensors!

Sony 24-15mm F/4 FE OSS image:

Videos:

https://www.youtube.com/watch?v=xVjo2G-c01s

Images:

Poll:

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This is the live stream of the Sony event in NYC. They will show the new Sony A7rIII and the new 24-105mm lens. UPDATE: Now over.

Join our new Sony a7rIII group if you plan to own this camera!

Preorders :
Sony A7rIII at Amazon, Bhphoto, Adorama, BuyDig, FocusCamera, Calumet DE, Wex UK. Sony Australia.
Sony 24-105mm at Amazon, Bhphoto, Adorama, BuyDig, FocusCamera, Calumet DE, Wex UK.