You can finally preorder the new Aurora HDR which comes for both Mac and Windows at Macphun (Click here). This is the first time you get the software for windows too. A big step towards Adobe independency :)

Here is the press text:

About Aurora HDR:

Aurora HDR is not just a tool for merging bracketed images, it also provides numerous tools and countless options to create perfect HDR photos for every taste – from one-click presets and advanced tone-mapping, to layers, noise reduction and powerful luminosity masking controls.

Offer Availability:

Aurora HDR 2018 will be availabe for pre-order on September 12, and released on September 28.

Pre-Order Pricing:

• Current users of Aurora HDR may upgrade at a special pre-order price of $49 ($59 MSRP)
• New users can purchase Aurora HDR 2018 at a special pre-order price of $89 ($99 MSRP)
• A collection of bonuses will also be included with every purchase.

Pre-Order Bonuses:

• Trey Ratcliff Deep Dive video
• Travel Photography Tutorial by Matt Granger
• Source Brackets
• 3-month Zenfolio Pro website, including a complementary design consultation. $60 value.

What’s new in Aurora HDR 2018:

NEW YORK, September 12, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced several updates related to their Sony Imaging PRO Support organization.

Sony’s organization to support working professional photographers and videographers now features a domestic 24/7 call center and new walk-in service centers in New York City and Los Angeles. Additionally, Sony Imaging PRO Support has launched a full in-the-field technical team to support professionals across all of North America. The team is providing in-the-field service and on-site depot support at major sporting events such as the U.S. Open and PGA Championship, media events and shows across North America, offering camera cleanings, evaluation loaners, education and seminars.

Also announced today is the launch of Sony Imaging PRO Support Canada, offering all of the benefits of the program to pros throughout the Canadian market.

Membership to Sony’s Imaging PRO Support organization has grown over 40% year over year in North America, while consistently striving to minimize customer costs and maximize efficiency and turnaround time for all repairs and services.

“Our team is fully committed to building an ecosystem that supports the needs of digital imaging professionals today and tomorrow,” says Sony VP Neal Manowitz. “We are focused on reducing downtime, removing costs and improving overall satisfaction. New walk-in locations, a 24/7 domestic hotline and a field team supporting event depots are just a few of the many steps we are taking to provide the best-in-class solutions for professionals.”

These updates come on the heels of the introduction of Sony’s new flagship α9 camera earlier this year. Featuring the world’s first1 full-frame stacked CMOS sensor with 24.2MP2 of resolution, blackout free, completely silent shooting3 at up to 20 fps4 with full autofocus, a 693 point focal plane phase detection AF system and more, the α9 is revolutionizing the professional imaging market.

Existing benefits of the Pro Support program including dedicated email and call support, expedited three-day repair turnaround time, evaluation loaners, up to three free camera and lens maintenance services per year, complimentary shipping fees for repairs and access to a variety of exclusive members only events held throughout the year.

Those interested in joining Sony’s premium care program can visit www.alphauniverse.com/prosupport to apply. After the online membership form is submitted and approved, a member of the Sony Imaging PRO Support team will contact applicants directly to discuss the program’s benefits in detail.

Those interested in visiting a walk-in Sony Imaging PRO Support center can visit the Los Angeles location at 2706 Media Center Drive, Ste. 130, Los Angeles, CA 90065, phone (323) 352-5007, or the New York location at Photo Tech, 360 W 36th Street, New York, NY 10018, phone (212) 673-8400.

Notes:
1, As of September 2017
2, Approx. effective
3, Electronic shutter mode. At apertures smaller than F11 (F-numbers higher than F11), focus will not track the subject and focus points will be fixed on the first frame. Display updating will be slower at slow shutter speeds.
4, “Hi” continuous shooting mode. The maximum frame rate will depend on the shooting mode and lens used. Visit Sony’s support web page for lens compatibility information.

Thanks “Donotunplug”…I will not yet :)

Phase One worked with Sony to create this custom-made new Trichromatic 100MP digital back. Phase One says it is “designed to capture color as perceived by the human eye“. What’s also cool is that it has an impressive Low ISO of 35!

Our reader Conurus explained what’s so special with this:

This is Bayer with better color filtration. The red channel is only red with little green mixed in, ditto for the green, blue channels.
Anyone with experience with color filter in the good old days of black and white film photography knows that you can make the color filter be “purer” and does a better job of rejecting unwanted colors, but this will result in greater light loss. Applied to digital sensors this means you can always sacrifice high-ISO performance in return for better color fidelity. For the clientèle of a medium format system like this, this trade-off makes perfect sense.

Press text:

Introducing the Phase One IQ3 100MP

Trichromatic Digital Back
The art of expression. The science of color.

COPENHAGEN, September 13, 2017 – Phase One today announced the Phase One IQ3 100MP Trichromatic Digital Back, based on a new CMOS sensor designed to capture color as perceived by the human eye. The new sensor technology in the IQ3 100MP Trichromatic Digital Back is the brainchild of a longstanding collaboration between Sony and Phase One. The result is astonishing color definition – with which champions of photography are able to create and express their artistic visions more accurately than ever before.

In this way, Phase One’s latest product brings unsurpassed color quality to the hands of the finest photographers across the globe.

The 100MP CMOS sensor in the IQ3 100MP Trichromatic Digital Back incorporates new Bayer Filter color technology, the result of Phase One’s close working relationship with Sony. Available exclusively through Phase One, this new technology transforms digital color capabilities to render color more authentically than ever – giving the world’s foremost photographers 101-megapixels of unprecedented creativity.

Click on the following link to learn more about the Phase One IQ3 100MP Trichromatic Digital Back: www.phaseone.com/trichromatic

“As a photographer, one of the things that excites me the most is having the opportunity to use color to evoke emotion. The Trichromatic Camera System itself becomes a true extension of my vision, and what my eye sees and what my eye wants to express – the camera delivers.” – Tony Hewitt, Fine Art Photographer

This pioneering sensor design has also established the lowest and therefore cleanest base ISO of any medium format CMOS sensor. At an impressive ISO 35, the results of the IQ3 100MP Trichromatic are crisp and clean, providing the absolute lowest digital noise for any CMOS system of its size.

“The ability to capture an image that reflects exactly what you see the moment you press the shutter button, with little interpretation or conjecture, is a fantastic leap for photography and more importantly, for the integrity of image quality,” said Niels Knudsen, Phase One Image Quality Professor.

Availability and Pricing:

The IQ3 100MP Trichromatic Digital Back is available now through Phase One Partners: www.phaseone.com/partners. Contact your local Phase One Partner to arrange a demo.
The Manufacturer Suggested Retail Price for the IQ3 100MP Trichromatic Digital Back is $44,990 USD.
The Manufacturer Suggested Retail Price for the XF IQ3 100MP Trichromatic Camera System, including XF Camera Body, free Prime Lens choice and a 5-year warranty is $49,990 USD.
All Phase One XF IQ3 Camera Systems are supplied with a free lens of choice from the Schneider Kreuznach Blue Ring Prime Lens range, valued up to $6,990 USD.
Phase One also announced their Feature Update #4 today, which is available immediately for downloaded free of charge for all XF Camera System owners at www.phaseone.com/Feature-Update-4
For more details, please go to: http://www.phaseone.com or book a demo on: www.phaseone.com/DemoSignup

Sony announced the new RX10m4. It has 315-point phase detect system, 24 fps burst shooting and the usual 24-600mm lens. With big disappointment we have to tell that the A7III has not been announced today but I got an update saying the E-mount announcement will follow soon in October.

RX10m4 info: Press text on SAR. Full graphs and press text at Sony.net. RX10IV in the field with Bob Krist. Pricing at BHphoto and ParkCameras. Videos on Sony Youtube.

–

Note of apology on the one SR4 A7III rumor: I didn’t know for sure what would be announced today (a part of the last minute RX rumor). But the one source who said the A7III would be announced today was definitely wrong. The good news is that finally an E-mount announcement is coming soon anyway.

The Sony announcement is over and it’s a disappointing to know there was no E-mount stuff.

I didn’t know for sure what would be announced today (a part of the last minute RX rumor). But the one source who said the A7III would be announced today was definitely wrong. I owe my readers an apology for the wrong SR4 rumor (SR4 is usually 70% reliable).

Other two sources were very surprised to not see any E-mount announcement today. A trusted source who shared MANY correct info in the past was kind enough to write me this:

I was pretty (99%) sure that there will be 2 cameras announced today. This isn’t the fact so I expect next announcement soon. I am sorry I might mislead you and your readers.

I thank the source for the very kind help and message. My guts tell me you are right! The A7III specs and FE lens rumors were confirmed by multiple sources and I expect a new Sony announcement soon before the PhotoPlus show in October. So please, do not desperate, we only gained some more time to collect the money :)

• World’s Fastest[i] AF Speed of 0.03 seconds[ii], 24 fps[iii] Continuous Shooting with full AF/AE tracking
• 315 focal-plane phase-detection AF points covering approx. 65% of the frame
• ZEISS^® Vario-Sonnar T* 24-600mm[iv] F2.4-F4 Large Aperture, High Magnification Zoom Lens
• 4K[v] Movie Recording with full pixel readout without pixel binning

Sony today announced the new flagship model in its acclaimed Cyber-shot^® RX10 series, the RX10 IV (model DSC-RX10M4).

Featuring the world’s fastestⁱ AF acquisition time of 0.03 secondsⁱⁱ and up to 24 fps continuous shootingⁱⁱⁱ with full AF/AE tracking, 315 phase-detection AF points that rivals those the fastest professional interchangeable lens cameras and an exceptionally versatile 24-600mm^iv F2.4-F4 ZEISS^® Vario-Sonnar T* lens, the new RX10 IV model delivers an unmatched combination of mobility and speed for imaging enthusiasts and professionals looking for the ultimate ‘all-in-one’ solution.

The impressive RX10 IV camera is equipped with a latest 1.0-type 20.1 MP[vi] Exmor RS CMOS stacked image sensor with DRAM chip along with a powerful BIONZ X™ image processor and front-end LSI. These key components all work together to maximise overall speed of operation and performance, ultimately ensuring the highest possible image and video quality throughout the entire range of the 24-600mm^iv lens.

Fast Focusing, Fast Shooting

A first for Sony’s RX10 series of cameras, the new RX10 IV model features a Fast Hybrid AF system that combines the respective advantages of 315 phase-detection AF points covering approximately 65% of the sensor and contrast-detection AF to ultimately enable the camera to lock focus in as little as 0.03 secondsⁱⁱ. This high speed focusing complements the extensive 24-600mm^iv range of the lens, ensuring all subjects can be captured with precise detail and clarity.

Additionally, for the first time in a Cyber-shot camera, the RX10 IV model employs High-density Tracking AF technology. This advanced technology, which had only been previously available in a select few of Sony’s acclaimed line of α interchangeable lens cameras, concentrates AF points around a subject to improve tracking and focus accuracy, allowing even the most unpredictable subjects including fast-moving athletes and birds in flight to be captured with ease.

Other AF improvements in the new RX10 IV camera include an enhanced version of the popular Eye AF, Touch Focus and Focus Range Limiter[vii]. AF-ON setting is also assignable, as well as multiple AF modes including AF-S, AF-C and AF-A, which can be easily adjusted based on user preferences and shooting situations.

An ideal complement to the AF system, the RX10 IV offers continuous high-speed shooting at up to 24 fpsⁱⁱⁱ with full AF/AE tracking, with an impressive buffer limit of up to 249 images[viii]. With the significant improvements in processing power for the new camera, EVF display lag during continuous shooting has been substantially reduced, allowing shooters to capture the decisive moment with ultimate confidence. Also, for convenience during image playback, continuously shot images can be displayed in groups instead of individual shots.

The RX10 IV also has a high speed Anti-Distortion Shutter (maximum shutter speed of up to 1/32000 second) that reduces the “rolling shutter” effect commonly experienced with fast moving subjects, and can shoot completely silently in all modes, including continuous high speed shooting, when electronic shutter is engaged. A mechanical shutter mode is also available as well if required by the user.

ZEISS^® Vario-Sonnar T* 24-600mm F2.4-F4 Lens

The 24-600mm^iv ZEISS^® Vario-Sonnar T* lens on the Cyber-shot RX10 IV camera features a large maximum aperture of F2.4-F4.0, helping it achieve outstanding image quality throughout the entire zoom range, all the way up to ultra-telephoto. It includes a super ED (extra-low dispersion) glass element and ED aspherical lenses to minimise chromatic aberration, and ZEISS^® T* Coating to minimise flare and ghosting.

The lens also has built-in Optical SteadyShot™ image stabilisation that helps to reduce camera shake and image blur. When the feature is activated, it is equivalent to an approximate 4.5 steps shutter speed improvement.

Additionally, with a minimum focusing distance of 72 cm (2.36 ft) and 0.49x maximum magnification at a fully extended 600mm, the lens is capable of producing amazingly detailed tele-macro images.

Professional Video Capture

The new RX10 IV becomes the latest Cyber-shot RX camera to offer the advantages of 4K (QFHD 3840 x 2160) movie recording, with its Fast Hybrid AF system realising approximately 2x faster focusing speed compared to the RX10 III.

In 4K mode, the new RX10 IV utilises full pixel readout without pixel binning, capturing approximately 1.7x more information than is required for 4K movie output to ensure that all the finest details are captured accurately. The camera utilises the XAVC S™ [ix] codec, recording video at a high data rate of up to 100 Mbps depending on shooting mode. Users have the option of shooting at either 24p or 30p in 4K mode (100 Mbps), or in frame rates of up to 120p in Full HD mode.

The new camera also has a variety of other professional calibre video features including Picture Profile, S-Log3/S-Gamut3, Gamma Display Assist, Proxy recording, Time Code / User Bit and more, as well as input for external microphone and output for headphone monitoring.

Super slow motion[x] video recording is also available, with an extended duration of about 4 seconds (in quality priority mode) and 7 seconds (in shoot time priority). This unique feature gives users the ability to choose among 1000fps, 500fps and 250fps frame rates and among 50p, 25p and 24p playback formats[xi].

Upgraded Operation and Customization

The new RX10 IV features Sony’s latest 3.0-type 1.44M dot tiltable LCD screen with Touch Focus and Touch Pad function – another first for the Cyber-shot RX series – for quick and smooth focusing operation, and WhiteMagic™ technology, ensuring that LCD viewing is bright and clear in even the harshest outdoor lighting conditions. Additionally, it is equipped with an approx. 2.35M dot high-contrast XGA OLED Tru-Finder™, ensuring true-to-life image preview and playback functionality. Triple lens rings for aperture, zoom and focus are also available, with a completely quiet, smooth option for the aperture ring that is ideal for video shooters.

To enhance customisation, “My Menu” functionality has been added, allowing up to 30 frequently used menu items to be custom registered. Menus are colour coded for easier recognition and navigation, and a new Movie Settings menu has been introduced to improve the overall video shooting experience.

The RX10 IV is also dust and moisture resistant[xii], and Wi-Fi^®, NFC™ and Bluetooth^® compatible.

Pricing and Availability

The new Sony Cyber-shot RX10 IV camera will ship in October for approximately €2000. Full product details can be accessed here.

[i] Among fixed lens digital cameras with 1.0-type sensor. As of September 2017 press release, based on Sony research.

[ii] CIPA standard, internal measurement, at f=8.8mm (wide-end), EV6.8, Program Auto, Focus mode: AF-A, AF area: Centre

[iii] With “Continuous shooting mode: Hi”.

[iv] 35mm equivalent

[v] 3,840 x 2,160 pixels

[vi] Approximate effective MP

[vii] Only when 35mm-equivalent focal length is within 150-600mm range

[viii] With “Continuous shooting mode: Hi” and “Image quality: Fine

[ix] A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps.

[x] Sound cannot be recorded. A class 10 or higher SDHC/SDXC memory card is required.

[xi] In PAL mode. Switch between NTSC and PAL using the menu.

[xii] Not guaranteed to be 100% dust and moisture proof.