Today Fuji announced the full specs and pricing of their first Medium Format system camera (here at Amazon, Adorama, BHphoto). The camera uses the Sony 51MP 44x33mm sensor. The news matter for many reasons:

1. Fuji is going high end by skipping FF.
2. The GFX has a 1.7x larger sensor area than FF and 2.0x the pricing of the Sony A7rII
3. Fuji already hinted they could make cheaper medium format camera which could compete with the best and most expensive Sony FF cameras

The new Fuji strategy is not yet a direct Sony A7 competitor but in the near future things could change. If Fuji (and Hasselblad) new Medium format cameras will have success the sensor production will scale up and cost go down. I can imagine that Fuji could release a $4,500-$5000 in 2 years from now. And if Sony keeps raising the price on every new A7 generation camera I guess that quite some people will wonder if they should pay just that extra bit more to get a Medium Format sensor.

If I would be Sony I would strongly push to make a medium format camera too. but not with the just 1.7times larger sensor…but use your amazing 53x40mm sensor instead!  I now it sounds crazy to do that…but in my opinion that’s the way to go.

Canon 1DXii vs Sony a7Rii – Comparing 4K Resolution

The most sold camera during USA Christmas time wasn’t digital…(Mirrorlessrumors)
Atomos Shogun Inferno Fires Up On-Camera Monitoring and Recording (Explora).
Sony a6500 & 24-70 f/2.8 GM review at RonMartBlog.
Rx1rII review at SonyAlphaLab.
Hasselblad X1D-50C or Fujifilm GFX? (Diglloyd).
Sony a6500 Lowlight 4K Sample – DDP Seoul, South Korea (Chuljae Lee)

To write a guest post on SAR follow the instruction on that page.

Maartech: “I did a detailed side-by-side menu, feature and function comparison of the A6500 and A6300 including burst, overheating, dynamic range and more. I found a few things that I didn’t like, and a few things missing …https://youtu.be/iAkRdgnq2nY“

Fotodiox announced the new Mirage Trio USB Charging Station for Apple Lightning or Android Devices. And the weird thing is that they made it look like a Sony A7 camera :)
The device costs $74 and is available at Amazon US and Fotodiox.

Watch this video to see how it works:

via Newsshooter

Sony is the world’s number one CMOS sensor producer. And it looks like the market is still booming. Digitimes reports that supply is becoming tight. Image Sensor World sums up the reasons for that:

Handsets with dual-lens cameras spurs demand for CMOS sensors
More mid-range smartphones are expected to feature a dual lens cameras in 2017
Mobile devices consume 70% of CMOS sensors
Automotive market has expanded for CMOS image sensors

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Sony A6500 Review | John Sison

Sony a99 II real-world sample gallery (Dpreview).
New ShutterBands Enhancement Kit for Sony E-Mount Cameras at Amazon US.
Really Right Stuff Now Available at B&H (Explora).
Cumberland Wildpark with the Sony A7II VLOG (DSphotoblog).
Zooms VS Primes – the real trade off (Matt Granger)
Can I Charge Batteries Through Sony a6300 Meike Grip? (ThatCameraGuy).

To write a guest post on SAR follow the instruction on that page.

Full poll results can be seen here.

This is the message sent by the SAR readers community to Sony. Almost 10.000 unique(!) voters selected the 3 most important FE lenses Sony should make as next. The full poll results can be seen here. So let’s shortly discuss the top lenses:

1) 24-105mm f/4.0
This was the most requested lens by our community. It got 2,074 Votes which means 21% of all voters did choose that lens. In Short SAR readers feel like a proper FE travel zoom is missing yet.

2) 135mm f/1.8 (20%, 1,974 Votes)
The A-mount version (here on [shopcountry 54734]) of that lens is simply amazing. And it doesn’t come as a surprise that SAR readers would like to get an E-mount version of it!

3) 12-24mm f/2.8 (14%, 1,403 Votes)
This is a bit an unexpected result. That wide-angle zoom lens got 70 votes more than the 16-35mm f/2.8 GM!

A few more interesting notes:

• On fifth position we got the FE 35mm f/2.0 (12%, 1,199 Votes). This is somehow unexpected as we already got a [shoplink 54735]Zeiss 35mm f/2.8 lens[/shoplink]. It looks like SAR readers would like to get a faster option which isn’t as expensive as the [shoplink 54736]Zeiss 35mm f/1.4[/shoplink].
• 85mm f/1.2 (9%, 860 Votes). This is also a small surprise. Zeiss made a [shoplink 54737]85mm f/1.8 Batis[/shoplink] and [shoplink 54738]Sony the 85mm f/1.4 GM[/shoplink]. Is there really a need for a tiny bit faster 85mm lens? Seems like SAR readers absolutely want it!
• There is also a need for a telephoto zoom in the 100-400mm lens range. We got three lenses that scored good results: 150-600mm f/5.6 (9%, 847 Votes), 100-400mm f/4.0-5.6 (8%, 768 Votes) and 70-400mm f/4.0-5.6 (8%, 743 Votes)
• Of course we also need more options in the 50mm prime range :) We want the 50mm f/0.95!!!! :)

SAR reader Amit sent me this screenshot:

Imagine my surprise where in a scene depicting a professional photographer with real looking professional equipment the camera used was none other than the great Sony A99.
La La Land is a serious contender for the Oscars, even if probably not for the Sony scene :)