Sony China wrote this message on Weibo: “which RX camera do you expect?”. This confirms a new RX camera will be announced within 24 hours. When the 35F1.8 and A7R4 were announced they posted the same kind of teaser 24 hours before the official launch!

UPDATE: This time Sony China was well ahead of the announcement. It will take 72 hours instead of the usual 24hours and then we will get the new RX100VII.

Preorders:
Sony RX100VII in the USA at BHphoto, Adorama, BuyDig and Amazon.
Sony RX100VII in EU at ParkcamerasUK, WexUK.

Important: I got this image from an anonymous source. So it could (and should) be completely bullshit. So stop to read here if you only care about more “realistic” rumors.

Still, even if this has a 99% chance to be a fake let’s discuss the features :)

The camera appears to a Sony A7sII successor in form of a new RX camera. The camera seems to have a fully articulating screen too. And here are the “leaked” specs:

But like I said, please threat this rumor with a grain of salt and with a 99% chance it’s wrong. If anyone knows who made this drop me a message!

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, BuyDig, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.
XLR-K3M Mic at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.

–

After the Sony A7rIV announcement there were some bloggers expressing concerns if Sony will ever release a new A7s camera. Well the answer is clearly yes! Sony managers confirmed in this interview that they are working to deliver a 4k60p and 10bit 4:2:2 Sony Alpha camera to their customers:

Sony is likely to announce a new RX camera next week (could be July 23 or July 24). We have no info about WHAT camera this is.

What we know is that Sony will have one more camera announcement in August too. No idea what this might be yet…but ti’s not the A7sIII and not the A9II.

FACT: Sony has registered three new camera codes in Asia. This usually means the cameras will be announced within 1-2 months!

Yesterday Sony announced the new A7rIV. But this is not all what’s coming! The past hours we got confirmation that:

SR4 (70% reliable): Sony will announce one more camera next week (around 23-24 of July)
SR3 (50% reliable): There is a rumor about one more camera announcement in August (possibly late August)

Two big store managers told me that Sony said they plan to announce one product a month from now on til end 2019. Seems like a new strategy to keep attention on the Sony Alpha brand

What to expect:
On both of these launch events I do NOT expect a new A7SIII or A9II which. The A7sIII should be announced in autumn. The A9II should be on market within late 2019 or early 2020. What we should expect as next are new RX cameras, A6500 succcessor and maybe soemthing else I haven’t heard of…

Stay tuned on SAR!

–

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Park UK.
XLR-K3M Mic at BHphoto, Park UK.

Stay tuned folks, like I told you Sony now has a strategy to split the single gear announcements. We got the 35mm f/1.8 last week, the Sony A7rIV today and next week “something else” :)
Looks like Sony wants to keep you busy this summer!

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Park UK.
XLR-K3M Mic at BHphoto, Park UK.

Sony 35mm f/1.8 FE:
In the USA/CA at Adorama, Amazon, FocusCamera, BHphoto and Henrys.
In EUROPE at Calumet DE, ParkCameras, WexUK, Calumet NL.

General Prime Day Deal links:
Prime Day Deals  at Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon CA, Amazon JP, Amazon CN, Amazon AUS.
Electronic deals at Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon CA, Amazon JP. Amazon CN, Amazon AUS.
Amazon Basics gets 20% off on these pages at Amazon Germany, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
Superhot Sony EU deals at  Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.

The new Sony A7rIV will be announced at 10am New York Time. It will feature a new 61 Megapixel sensor!

Sony A7rIV preorders
Sony A7rIV in USA at BHphoto, Adorama, FocusCamera, Amazon. In EU at Calumet DE, ParkUK, WexUK.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon. In EU at ParkUK, WexUK.

via Nokishita