A Vietnamese retailer is so confident in the upcoming Sony A7V that they’ve already started accepting preorders for it! They are asking 66,990,000 ₫ (Vietnamese dong) which is around $2600. As image of the camera they actually used an old rendering I made many months ago :)

Sony A7V specs known so far:

• A7V has been registered in Indonesia with the code “WW824259”. The camera is manufactured in Thailans
• Leaked image seems to suggest it has 33Mps sensor (we don’t know if it’s a tweaked A7IV sensor version or a new partially stacked)
• new AI chip like the Sony A1II
• Same Sony A7rV body design. This means same 4 way fully articulating screen and same controls
• It does NOT have the Sony A1II/A9III grip design
• price close to $3000
• Announcement likely in November at earliest with shipment start in January/February

To share rumors please reach out using my anonymous contact form or contact me via eMail, Signal, Telegram. Thanks!

To not miss any new rumor subscribe our Newsletter:

Social Networks:

• Subscribe my youtube channel: Usually I do post the rumors there 15-30min in advance before I post them on SAR
• Follow me on Twitter: Yep, I paid for the blue check so that you will actually see me.
• Follow my page on Facebook: Be sure to select “Favorites” to be notified when there is a new article online
• Follow me on Instagram: Ok, this one is more tricky as I am currently getting lost having fun with Ai images :)

Here you have the first two leaked images showing the new Sony 100mm f/2.8 GM OSS macro lens that will be announced next week on September 30. The lens will be the successor of the now aging 90mm f/2.8 OSS G macro lens.  Here are the upgrades of the 100mm lens over the 90mm lens:

• new lens is GM and not G (means higher quality)
• has aperture ring
• has AF-MF switch
• Full Time DMF switch
• IRIS lock

I have no info about the price yet but I suspect we will get very close to the $2000 price tag :(

This is likely the only gear that will be announced next week. The Sony A7V is more likely to be announced sometimes later in October/November. More about this camera will be posted here on SAR next week. Stay tuned!

–

SHARE RUMORS using this anonymous contact form or contact me via eMail, Signal, Telegram. Thanks! To not miss any new rumor subscribe our Newsletter:

Social Networks:

• Subscribe my youtube channel: Usually I do post the rumors there 15-30min in advance before I post them on SAR
• Follow me on Twitter: Yep, I paid for the blue check so that you will actually see me.
• Follow my page on Facebook: Be sure to select “Favorites” to be notified when there is a new article online
• Follow me on Instagram: Ok, this one is more tricky as I am currently getting lost having fun with Ai images :)

In just a few days, the Sony FX3 will face strong new rivals from Canon, Nikon, and possibly even Panasonic (but not DJI). Here are the latest leaked images and specs.

Canon C50 specs:

• 32MP FF sensor
• Open Gate
• no IBIS
• Announcement on Sept 9

Nikon Zr specs:

• 24MP partially stacked sensor
• 6k all intra
• IBIS
• one SD and on micro SD card slot
• Announcement on Sept 10
• (no leaked images yet)

Last week, a German YouTuber shared images of an unreleased compact cine camera fitted with a Viltrox PL-to-L mount adapter. After realizing the mistake, he re-uploaded the video with a larger blurred area to hide the details. Still, two key claims remain:

• The camera will be announced this week.
• He claims it’s neither a Canon nor the Lumix S1HII.

So this could be a new L-mount Cine camera likely from Panasonic and NOT from DJI?

Here are the images of all three new Sigma lenses coming on September 9:

Sigma 135mm f/1.4 preorder links (open on Sept 9): BHphoto, Adorama, Amazon, Fotoerhardt, Calumet, Fotokoch, WexUK.

• Full-frame autofocus lens
• 105mm filter thread
• Weight: ~1320g
• Classic black finish
• Removable tripod collar
• no focus breathing (great for video)
• Available for Sony E and Leica L-mount
• Announcement: September 9

Sigma 20-200mm f/3.5-6.3 preorder links (open on Sept 9): BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

• Full-frame autofocus lens
• 72mm filter thread
• weight under 600g
• Size similar to this Canon lens
• Available for Sony E and Leica L-mount
• Announcement: September 9

Sigma 35mm f/1.2 II preorder links (open on Sept 9): BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

• Full-frame autofocus lens
• About 25% shorter and lighter than it’s predecessor.
• Available for Sony E and Leica L-mount
• Announcement: September 9

A rock-solid source just confirmed: Canon will unveil the new C50 Full-Frame Cine Camera on September 9, followed by the Nikon Zr announcement on September 10. And make no mistake — both are gunning straight for the Sony FX3.

UDPDATE with corrected specs: The Canon C50  is blowing the FX3 out of the water — with 32MP (not 45MP as previously reported), Open Gate, killer autofocus, and beautiful RAW output.

Meanwhile, the Nikon Zr reportedly integrates the RED tech with Nikon Z6III 24MP partially sensor under the hood — promising next-level performance that could make the FX3 look instantly outdated.

In short: Sony better move fast with the FX3 II, because Canon and Nikon are bringing serious heat.

For the first time ever, Sigma has built a lens that no one else dared to create — a true BOKEH King, designed to rule them all. Introducing the Sigma 135mm f/1.4 for Sony E and Leica L-mount. With a massive 105mm filter thread and weighing 1350g, this isn’t exactly a lightweight lens — yet it’s still 300g lighter while matching the size of Sigma’s other legendary 105mm prime.

Why choose this over a “classic” 85mm f/1.4?

• Delivers nearly one-third the depth of field, creating dramatically stronger bokeh.
• Makes background separation effortless for portraits.
• If needed, you can shoot from farther away, making it less intrusive.
• In crop mode, it transforms into a 200mm f/1.4, perfect for indoor concerts and even sports photography

Here is a quick size comparison with he Sigma 105mm f/1.4 and Sigma 85mm f/1.4:

Sure, it’s heavier and bulkier — but after seeing sample shots, I can confirm this lens delivers absolutely breathtaking results. And since most of the weight sits close to the mount, it’s surprisingly well-balanced and not tiring to handle over longer sessions. Stay tuned on SAR — this one’s going to be exciting!

Sigma 135mm f/1.4 – Key Specs

• Full-frame autofocus lens
• 105mm filter thread
• Weight: ~1320g
• Classic black finish
• Removable tripod collar
• Available for Sony E and Leica L-mount
• Announcement: September 9

Sigma 135mm f/1.4 preorder links (open on Sept 9): BHphoto, Adorama, Amazon, Fotoerhardt, Calumet, Fotokoch, WexUK.

–

SHARE RUMORS using this anonymous contact form or contact me via eMail, Signal, Telegram. Thanks!

To not miss any new rumor subscribe our Newsletter:

Social Networks:

• Subscribe my youtube channel: Usually I do post the rumors there 15-30min in advance before I post them on SAR
• Follow me on Twitter: Yep, I paid for the blue check so that you will actually see me.
• Follow my page on Facebook: Be sure to select “Favorites” to be notified when there is a new article online
• Follow me on Instagram: Ok, this one is more tricky as I am currently getting lost having fun with Ai images :)