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February 14, 2018
Posted in rumors

(SR5) Sony product announcement on or around February 26!!!

Reliable sources told us that Sony will have a new product announcement at the WPPI show on or around February 26! The big question is….what can we expect to get?

First one fact: Sony registered the code of one new camera by end 2017. Which means there is a fair chance we might get such a camera soon.

What camera can we hope to get?

  • A7III: I give a 60% chance that this might be the new A7III with 24Mp sensor, 4K30p, same A7rIII and A9 battery, joystick and touchscreen.
  • A6700: I got no rumor about such a camera yet. I would give a 35% chance to see this camera announced at WPPI.
  • A7sIII: I think the A7sIII will be announced at the NAB show in April.

What about lenses?

  • 135mm f/1.8 FE GM: I hope Sony will announce this lens at WPPI
  • 400mm f/2.8 FE GM: I don’t think this lens will be announced at WPPI.
  • 200-600mm FE: Also that lens is unlikely to be announced at WPPI.

Of course there is still plenty of room for unexpected surprises! Any wishful thinking you want to share? :)

If you are reading this post and know something more about the Sony event drop an anonymous message by using the contact box on the top of the right sidebar or send me a message at Thanks!

February 14, 2018
Posted in rumors

(SR5) Tamron will soon announce a new zoom lens (SR3) Is it a 28-75mm f/2.8 FE?

The Tamron teaser image is creating quiet a buzz on the web. What I know for sure is that this is a zoom lens. But the really surprising thing is that this might (I repeat might) be the very first E-mount Full Frame zoom lens from a third-party maker! Tamron was also the first thrid party lens maker launching an 18-200mm APS-C E-mount zoom (here on Amazon US, Amazon DE).

What about the Tamron lens specs?
We have no reliable confirmation yet but there is a chance this is the new Tamron 28-75mm f/2.8 FE lens. It would be amazing if true!

I am not a big fan of the 28mm at the wide end. But this lens goal is to be small and light as you can see from the size comparison I made here:

What do you think about this lens?

February 14, 2018
Posted in rumors

UPDATE: Tamron teases a new lens…is it a new 28-75mm F/2.8 FE?

Tamron is teasing the launch of a new lens. I have no reliable specs but I just got this from a completely new source (this means it’s not reliable info yet):

28-75mm F/2.8 Di III RXD (Model A036) for Sony E-mount (35mm full-frame)

I repeat it: I have no confirmation yet if this is indeed a new Tamron E-mount lens. But let’s hope this new source is spot on! Thanks source :)

February 14, 2018
Posted in rumors

(SR5) Zeiss Loxia announcement today at around 11am Berlin time. And more rumors coming soon!

Today at around 11am Berlin time Zeiss will announce the new Loxia 25mm f/2.4 lens. But during the night I got some hard evidence of more exciting stuff that will be announced the upcoming 1-2 weeks. After the Zeiss announcement I will share what I know so far…

But we definitely have EXCITING times ahead! Stay tuned on SAR and follow me on my new Instagram channel too :)

February 13, 2018
Posted in rumors

Sony 400mm f/2.8 FE versus the Canon 400mm lens

image via AP Instagram

It’s really hard to determine the exact size of the new Sony 400mm f/2.8 FE lens based on the leaked image. But we can safely assume it’s pretty much close to the size of the current Canon 400mm lens.

Little is known about the lens yet:

– Preorders will be available this September according to BHphoto.
– The lens will be priced at $10,000+
– This is a GM lens with in lens stabilization (obviously)

This is a lens 99% of our readers will not buy. But for them we have some more exciting news ahead:

What’s next on the E-mount lens front:

  • Tomorrow Zeiss will announce the new Loxia 25mm f/2.4
  • Within the next weeks Samyang will announce a new portrait lens (FE autofocus)
  • Sony could announce a new 135mm f/1.8 FE lens (unconfirmed if it’s coming at Cp+)
  • Super exciting: Sigma will show their native FE Art lens roadmap at CP+
  • Sigma will also launch a new 50mm f/1.4 for the APS-C E-mount cameras
  • Venus Optics will announce a new 9mm f/2.8 ASP-C E-mount lens
  • Tokina will showcase new FE lenses too (wide and super wide angle primes)

So you see there is plenty of stuff coming soon!

One more thing:

Sony registered a new camera code in late 2017. So there may be a new camera announcement at CP+ too. Is it for the new A7III?

February 12, 2018
Posted in rumors

(SR5) First image of the new Sony 400mm f/2.8 GM OSS lens spotted at the Olympics!

This is the very first image of the new Sony 400mm f/2.8 GM OSS FE lens! It has been spotted in PyeongChang by Photoofthelife. The lens is scheduled to be launched this September according to BHphoto.

But don’t get too excited! The lens will be priced at $10,000+ just like the Canon and Nikon versions. If you got rich with Bitcoins you might can afford it :)

Anyway, this lens is made for professional sports photographer. Combined with the Sony A9 it will make a terrific package competing against the Canon/Nikon duopoly.


February 12, 2018
Posted in rumors

(SR5) Zeiss announcement within hours and new Samyang portrait lens coming too!

We will get two new FF E-mount lenses soon:

1) Zeiss will announce the new Loxia 25mm f/2.4 FE lens within 48 hours
2) A source just told me “SamYang portrait lens will show up within days!

And there is more: Sigma should show their FE roadmap at Cp+ and Sony could announce a new camera too. Stay tuned on SAR!

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