I can now confirm that Sony will have a product announcement event on February 21! So far I only got info about a new 24-50mm f/2.8 G lens coming on that day.

I don’t know if the Sony A1 firmware update will be released before that date or on the very same day. It also appears that we are getting ANOTHER Sony announcement in March! So we might get the ZV-E10II there.

And yes, on February 21 we will also get the Sigma 500mm f/5.6 lens!

The image on top show the new 500mm f/5.6 Full Frame E-mount lens that will be announced on February 21. The additional info I got says:

• lightweight lens
• very fast AF on Sony A1
• very low chromatic aberration
• Coming for Sony E and Leica L mount cameras

I am working to get info about the price that surely will be MUCH lower of that of the expensive Sony 400mm GM (Click here) and Sony 600mm GM (Click here). And my guess it’s that will cost $1,500-$2000 less than the current Sigma 500mm f/4.0 for Canon/Nikon.

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Back in Sep 27, 2018 Zeiss announced their last E-mount lens, the Batis 40mm F2 CF. Six years after we might get another one. According to this German teaser Zeiss will have an announcement tomorrow (Feb6) at 11am Berlin time. We know for sure this is going to be a CINE lens because Zeiss posted this image:

The question here is more if this will be a native E-mount cine lens or a PL lens you can adapt on Sony cine cameras like the Burano.

It’s now the third time I get this sort of “A7cS” rumors. Today I will post this new Super wild rumor and at the end give my honest opinion on this. So let’s first read the rumors:

SONY is expanding their Compact Line by splitting their full-frame non-flagship line into the traditional α7 series and the portable α7C series.
To that end, they are launching the α7CS this summer and into the autumn, a mixed-use camera that will interest video users as much as the α7SIII.
It has highly similar video specs to the α9 III, with a 24-megapixel BSI CMOS sensor delivering full-frame oversampling at 4K/60p or pixel-binning sampling at 4K/120p.
It also offers 4K/120p video recording with full pixel sampling in APS-C/Super 35mm mode.
The α7CS offers a mechanical shutter, which together with the dual native ISO80/800 (ISO640/6400 at S-log3) 24-megapixel sensors provide excellent still photography images, both in brightly lit, high dynamic range scenes and in poorly lit, high sensitivity scenes.
Because the resolution isn’t as high as the α7CR, it will still be priced slightly cheaper than the α7CR, in the $2,500 to $2,700 range.

Here is my take:
I cannot see a reason why we need the A7cS. We already have the compact FX3 and we are likely going to get an A7sIV soon. So this A7cS simply doesn’t make sense in my opinion. What’s your take?

Finally I have solid confirmation about the first Sony Alpha announcement of the year! Two trusted sources confirmed we are getting new gear soon. One of the sources told me it’s going to happened in mid February. Usually Sony does announce gear on a Wednesday, if they keep this pattern than it’s likely we are having a new announcement on February 14th.

What to expect?
Sony 24-50mm f/2.8 G: One of the sources confirmed that we are getting the Sony 24-50mm f/2.8 G. That’s the only product where I have 100% confirmation.

What might be announced too:
Sony A1 and A7sIII firmware update too (still to be confirmed)
Sony 16-25mm f/2.8 G: I do believe it’s likely we might get a new 16-25mm f/2.8 G too. The reason for that is that a youtuber did “leak” this info by mistake for a very short time:

So unless he truly made a “Mistake” or wanted to “fool” us than I do believe this lens is coming too.

What’s unlikely to be announced:
Sony ZV-E10II: I am sure it will be on market in Spring time but I got no evidence as of yet it will be announced in mid-February
Sony A7sIV: I got no evidence on this camera and moreover Sony did not register any new Alpha camera model in China. While this is not a 100% accurate pattern…usually Sony China does register new cameras 2-3 months ahead of their announcement.
Sony 85mm f/1.4 GMII: I got confirmation this lens will be in Stock by early summer. But no info as of yet when the actual announcement will happen.

CRAZY RUMOR: Early January a new source told me Sony would announce two new f/2.8 G zooms soon and that there would be some CRAZY WOW gear after that. So even if you don’t care about those G zooms you have to keep your fingers crossed these are coming for real in mid February. If that is going to happen expect me to share some exciting rumors soon after ;)

CRAZY DEAL: There is a new $400 discount on the Sony 2TB card sold at Amazon US, BHphoto and Adorama!!!

So stay tuned and subscribe my newsletter and my other social channels:

Social Networks:

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• Follow me on Instagram: Ok, this one is more tricky as I am currently getting lost having fun with Ai images :)

By subscribing you help me to motivate working on SAR, by making sure my exclusive rumor work get proper credit and visibility. Thank You All folks!