This graph shows the 10 year long drop of Sony camera sales!

This graph made by shows how the camera unit sales dropped the past decade. In 2019 they sold 10% of the cameras compared to 2010. Pretty dramatic to see!

Of course the vast majority of the 2010 sales were fixed lens compact cameras. Sony (and all other companies) now (almost) completely focused their business on the (still profitable) system camera market.

Click on image to enlarge the single quarterly graph report

I am pretty sure Canon-Nikon and other companies have had a very similar decline. The real question now is if in 2020 that decline will stop. Otherwise the market really may become to small to sustain so many players.



Sony Artisan Bob Martin makes a typo and created a buzz :)

Bob Martin is well known for testing new Sony gear ahead of their announcement. Two years ago he was spotted testing the 400mm GM lens. Today he posted this IG image claiming it was shot with the A7mk4.

Many readers asked me about this so I thought it might better to address this in a public way so that I don’t have to answer all mails. UPDATE: Bob Martin now corrected his post and indeed he meant the A7rIV and not the A7IV :)

Thanks Devan!

Getting conflicting reports about A7sIII launch date…

The past 2-3 days I got VERY reliable info about new Sony FE lenses (will post them soon) and conflicting rumors about the A7sIII launch date.

If some of the trusted sources reads this. Can you please let me know via form below when the exact A7sIII announcement will happen? Thanks!  Please use your usual Nickname so that I can recognize you as this contact form is completely anonymous:


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Canon front attack at Sony: “we aim for top market share even in the mirrorless camera market”

Today’s Canon financial report clearly hypes up their next 8K 45 Megapixel camera launch:

Although we have launched two full-frame mirrorless cameras as well as ten dedicated lenses, our lineup is still insufficient. In order to recover from our late entry into the mirrorless camera market, we have plans to launch a model that incorporates a newly developed image sensor and image-processing engine that offer even more advanced features. We will work to raise our presence in the mirrorless camera category, leveraging large trade exhibitions around the world. Even amid increasing competition, we will expand sales of higher-end models driven by new products and aim for top market share even in the mirrorless camera market. At the same time, we will expand our lineup of dedicated lenses launching several innovative ones that take advantage of the new mount that allows greater flexibility when designing lenses. We will accelerate sales by responding to user need to capture various images, expanding options by combining camera bodies and lenses

They clearly claim they want to be number one in the high end mirrorless market where Sony is the leader. So far Canon sensor tech really lags behind Sony and their 4K capability is crippled in many ways (no Dual AF, crop mode and so forth). I find it hard to believe Canon can suddenly surpass or even match Sony sensor performance. And we know marketing words count ZERO (valid for Sony marketing too of course).

Still, if the new EOS-R5 delivers what it promises Sony has to step up the game considerably. And that’s good news for us too!

via CR via MR