Sony did launch a special Photokina page (Click here to see it). They will have an official Press conference on September 25 at 10am Berlin time. But the new 24mm f/1.4 FE GM lens will be announced tomorrow on September 20. I have no idea yet if Sony will also announce a new High End ASP-C camera on Sept 25 or if they will only launch it in mid October. Mid October is “historically” when Sony does launch new cameras. For example the A7rIII and the A6500 have been announced in October.

So to sum up the rumors for tomorrow’s announcement:
Confirmed: Sony 24mm f/1.4 GM
Will not to be announced tomorrow: 135mm GM or any new camera

But people present at the Sony event have been told they will nto have to wait a long time to see a new E-mount camera…

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Wow! Sigma is coming big! Note that the images don’t show the E-mount version yet (except for the 56mm f/1.4). But this is what they will announce for Photokina:

Sigma 28mm f/1.4 (should be available as E-mount version too).

Sigma 40mm f/1.4 (should be available as E-mount version too).

Sigma 70-200mm f/2.8 (should be available as E-mount version too).

Sigma 60-600mm 4.5-6.3 (unclear if this one will be available as E-mount version too).

Sigma 56mm f/1.4 DC APS-C E-mount lens

Here are some more images of the lenses:

Links to current Sigma lenses:

Sigma APS-C E-mount lenses:
16mm f/1.4 at BHphoto, Adorama, Amazon. Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
19mm f/2.8 at BHphoto, Adorama, Amazon. Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
30mm f/1.4 at BHphoto, Adorama, Amazon. Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
30mm f/2.8 at BHphoto, Adorama, Amazon. Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
60mm f/2.8 at BHphoto, Adorama, Amazon. Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.

via Nokishita

The final specs and pricing of the new Voigtlander Color Skopar 21mm f/3.5 E-mount lens will be announced tomorrow (Sept 19).

via Nokishita

A readers spotted this image of a 24mm f/1.4 GM lens from one of the journalists present at the Sony event. Looks like it’s the real thing!

This lens should be announced between today and Sept 20. I heard about an NDA running til Sept 20 but maybe that was for the reviews only and the lens might be announced today. Moreover there may be a 135mm f/1.8 FE lens too.

Reminder: Sony has a press event on Sept 25 and one in mid October. My guess for now is that the High End APS-C camera and/or the A7sIII will be announced in mid October.

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If you believe what’s reported on Korean forums like Clien.net and SLRclub things will start to get very interesting soon. Samsung is rumored to have partnered with Fuji and Ricoh-Pentax to deliver them new APS-C and FF sensors. These sensors would support H. 265 codec and cost 30% less than what you have to pay for equivalent Sony sensors.

P.S.: Rumors aside there is a fact: Samsung and Fuji have announced a partnership earlier this year. More about the Samsung sensor rumors at MirrorlessRumors.com

We got an update on the new Sony E-mount Lens announcement. Today and Tomorrow Sony will have a E-mount lens hands-on meeting with journalist (see bealpha event on Instagram). But the official Lens announcement should be a bit later on Thursday September 20. This means journalists will have two days time to play with the new gear. This is a bit unexpected for Sony as they usually announce the lenses first and the hand-on reviews follow right after that.

UPDATE: Jordan Drake, Chris Niccolls, Jared Polin all other are at a Sony event in San Francisco. Note: I removed my previous Jared Polin quote as I misunderstood his msg. Sorry Jared! This is what Jared said on this poadcast.

We have been told there will be two new FE lenses:

24mm f/1.4 GM and 135mm f/1.8 GM

UPDATE: Only the 24mm GM is likely to be announced on Sept 20. The 135mm GM will be announced later!

Still no info about a possible new E-mount camera. But…:

1) I have been hinted that there might be “something else” too on Sept 20 or Sept 25 (not a camera nor a lens)
2) I have been told camera announcement is much more likely in mid October

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And the big Sony week finally arrived! We can confirm Sony has a major press conference on Thursday September 20. SAR note: We updated the rumor. While journalists are invited to test the lenses on Tuesday Sept 18 the lens news will go out on Thursday 20. As soon as I have the exact announcement hour I will share it here on SAR. And there may be a video livestream I can embed too.

And now let’s recap what we can expect to see:

90% chances to get the Sony 24mm f/1.4 GM
70% Sony 135mm f/1.8 GM
50% Sony High End APS-C E-mount camera. Not a A6500 successor but more of a new kind of model: Mini-A9 alike features.
50% New ASP-C E-mount lens.
20% New Sony A7sIII (4k60p, 5.6 million dot EVF, fully articulating screen)
10% New Sony A5 entry level Full Frame E-mount camera
10% Some other non-rumored surprise

So as you can see our sources are pretty sure there will be new lenses. But while we are sure the High End APS-C camera rumor is solid what it’s always difficult to say is WHEN the camera will be announced. Note that:

Sony will also have a press conference at Photokina on Sept 25 and Zeiss will announce the new Batis 40mm lens and the new FF fixed lens camera on Sept 27. Moreover there should be one more press event in mid October too!

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