First a disclaimer: The following rumors are from three trusted sources whom shared correct rumors in the past (STF rumor, 85mm FE rumors and Sept 12 RX rumor). But still, in the light of the recent misses I will rank this rumor with 50% chance of being true only. They might also got wrong info from their “Sony contacts”. So please be cautious as we have yet no 100% confirmation about what’s going to be announced tomorrow (Oct 25 at 10am NYC time).

Source 1: A7III:

This is from one Asian source who correctly shared the STF lens specs and said a new RX would be announced on the Sept 12 event. He said he is yet not 100% sure but last time his Sony source told him a7III would come by end 2017 with those specs:

24Mpx
6fps with mechanical shutter (NO 20fps electronic mode!)
693 phase detection AF
touchscreen and joystick control
expanded ISO is 204800
4k 30p recording
EV-3

I don’t know if that’s the camera we will get at tomorrows Sony announcement or if Sony delayed the camera launch.

Source 2: Telephoto lens

It also seems that a new telephoto lens (400mm FE?) could be announced tomorrow.

Source 3: a7sIII

He said he doesn’t have any info about tomorrow announcement. All he knows from Sony is that the A7sIII would be launched soon.

Keep in mind: All we know for sure is that tomorrow Sony will have a major press event. And that Sony registered two new camera codes in Asia hinting that one or two cameras might be announced tomorrow. I give it a 50% chance that tomorrow we will get a new A7III or A7sIII, RX100mVI and 400mm telephoto lens. Unless I can get a confirmation to upgrade the rumors to SR5 don’t  hold me accountable on those rumors I summed up un this post.

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We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIII group and Sony A7rIII page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.

Sigma’s new roadmap shows a new lens “under development”. This lens appears to clearly be a new 50mm f/1.4 APS-C E-mount lens and it will be released in 2018. Surely a good news for all A6/5xxx camera owners!

This would become the third f/1.4 lens from Sigma after the already on market 30mm (here on Amazon) and today’s new 16mm.

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Thanks DEL!

These are the first images of the new Sigma 16mm f/1.4 APS-C E-mount lens. Sigma will announce the lens the upcoming days!

A source just told us that this is actually the lens we rumored a while ago. So this is a lens made by Sigma and not made by Sony!

Here are more images including a new MTF graph:

via Nokishita

A chinese reader just noticed that Sony registered a new camera code “WW541200” in Asia.

This means we now have two new codes:
WW541200 (no info on original registration country)
WW940439 (Original registration in China)

It’s important to note that cameras registered first in China are usually RX or compact cameras. While System Cameras are registered first in Japan. This means the “WW940439” code is likely for a new RX camera that will be announced soon. No guarantee yet on what the other two codes are about…

Model name/Code name/Registered by Sony Japan
? WW541200 ?
ILCE-9 WW361847 Japan
ILCE-6500 WW213019 Japan
ILCA-99M2 WW067022 Japan
ILCE-6300 WW906746 Japan
ILCE-7SM2 WW898259 Japan
ILCE-7RM2 WW325951 Japan
ILCE-7M2 WW328278 Japan
ILCE-7S WW328274 Japan
ILCE-7R WW328261 Japan
ILCE-7 WW328262 Japan
ILCE-QX1 WW024382 Japan

Model name/Code name/Registered by Sony China
?WW940439 China
DSC-RX10M4 WW173777 China
DSC-RX0 WW620081 China
DSC-RX1RM2 WW843944 Japan
DSC-RX10M3 WW411000 China
DSC-RX10M2 WW136512 China
DSC-RX10 WW808143 China
DSC-RX100M5 WW605351 China
DSC-RX100M4 WW481040 China
DSC-RX100M3 WW808161 China
DSC-HX90V WW247506 ?
DSC-HX90 WW408340 China
DSC-WX500 WW220188 China
DSC-KW1/KW11 WW808162 Japan
DSC-HX350? WW158299 China

On Sunday Sony will launch up to $600 rebates on Sony cameras and lenses. On the Sony A7rII you will get a full $500 discount. If you plan to buy new cameras or lenses just wait til Sunday!

New deals and in Stock info:
The new RX10m4 is in stock at BHphoto (Click here).
You can finally preorder the new Rokinon 35mm f/1.4 FE lens for $799 at BHphoto (Click here). That’s exactly half the price of the Sony-Zeiss 35mm f/1.4 FE lens.
Voigtlander did just slash the price of the 65mm FE macro lens by $60. You get it now for $999 on Amazon and BHphoto.
The new Voigtlander 40mm f/1.2 FE lens is now in stock at Amazon and BHphoto.

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In Australia new A7 rebates have just been launched:

The last 12 months I posted a long set of correct rumors (Just click on those link to read them: Sony A9, 100-400mm FE, 85mm FE, 100mm STF, 16-35mm GM, 135mm Batis).

But the last two announcement (Sept 12 and Oct 18) something happened with two sources whom shared some of the correct rumors I got in these last 12 months. Both sources shared the correct Sony press event date but also the wrong info on what would be announced (They said A7III and A7sIII ….but it was RX10m4 and a new camcorder). Although I never posted the a7III and A7sIII rumor with the highest SR5 rank it still is unusual for me to post two mistaken SR4 ranked rumors in row.

This drove me crazy and I spent day and night to figure out what happened. Long story short: For obvious privacy reason I cannot go into detail of this. But I think I figured out what went wrong and this kind of errors should happen much much less in future.

I apologize to my readers for my last two mistakes and I kindly ask you to understand that this was done in good faith.

But the October 25 event will hopefully cheer us all up. Like I told you yesterday the October 25 event is a synchronized worldwide event with photographers and journalists invited on different location (New York, London and so on) at the exact same time. I doubt Sony is doing all that buzz for nothing and we will hopefully get something a bit more exciting than just a RX10m4 or camcorder.

Thanks You!
Andrea

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The difference between SAR and other rumors sites: at net of my mistakes: Unlike all other sites I got a number of rumors right while they are not (see list on top). And even now I am the only one giving you the October 25 10am announcement date (with image proof). That news of course is now picked up by all other rumor sites without in many case to credit me. They always do it: shit on this site (perfectly legit in a free world) but at the same time take the information whenever they like without to credit.

Ranking rumor reminder: Rumors from SR1 up to SR3 are not from my usual “pot” of sources (and therefore non-reliable). Rumors from SR4 to SR5 usually are (SR4 being 70% reliable and SR5 being 90% reliable).

On October 25 at 10am New York time Sony has the next press event. This is the fourth Sony announcement in less than two months (RX0 on August 31, RX10m4 on Sept 12 and the new camcorder this week).

But this October 25 event is entirely different from the previous three. Many photographers and bloggers around the world got invited in different locations at EXACTLY the same time of the New York event. This year we only had this kind of “synchronized” event for the Sony A9. New A7 camera(s) would be appropriate for such a major marketing work.  This time folks, we will get something more…”serious”.

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