Yesterday I reported two news:

1) Sony teased the launch of an “exciting new camera” for the NABshow starting on October 18.
2) Sony will have a second press event (with product announcement?) at PhotoPlus next week (October 24 or 25).

Today Sony announced the new HXC-FB80 camcorder. And the bad news is that I seriously think this is the “exciting camera” Sony was teasing. And once again its disappointing news for us after the “game changing” RX10m4 (which is a nice camera but surely not game changing). But I told you to keep expectations low on this latest Sony teaser. The good news is:

I told you in my previous rumors I am 99% certain new Sony Alpha Stuff will be announced in the time between now and mid November. That’s what multiple sources told me and what a leak at Sony’s latest camera registration (see image below via Nokishita) confirmed: The camera model with the code “930439” could be the a7sIII or A7III. Fingers crossed the next announcement on October 24-25 (next week) will be finally the right one!

UPDATE: The one source who correctly told me about the new RX camera announcement on Sept 12 (rumor here) just confirmed once more A7s is coming soon:

The problem is that word “soon”. Soon tomorrow or at Photoplus? Source did not answer yet…

Sony sent out this newsletter to PRO film makers teasing the launch of “an exciting new camera” at the NABshow on October 18. I do hope this use of the word “exciting” will not disappoint us when the camera get’s…”real”. It might as well be something for the professional camcorder market. So please keep your expectations low as we learned from the RX10IV announcement!

Moreover I told you before that there are likely two announcements! One at the NABshow and one at the Photoplus. Don’t know yet if the new A7sIII (still unconfirmed rumor) will be announced at NABshow or Photoplus. What’s sure is that Sony will still announce a camera within the next few weeks as it got registered already (via Nokishita):

Join the new Sony A7sIII facebook group.

I am 100% that on Wednesday (Oct 18) Sony will announce a new camera. But I just got a “hint” that there might be a second announcement at the PhotoPlus Show on October 25-26.

UPDATE: We don’t know with 100% certainity if the camera coming on October 18 is the new A7sIII or a new camcorder.

Trusted sources told me that Sony will expand their PRO service to many other EU countries like Belgium, Sweden, Norway and so on. Some of these countries will get it already in November.

A SAR reader reported to me the unofficial talk he collected on the Digital Splash show. While this is just unofficial chatter it’s still interesting to know what managers are spilling out on those kind of events:

News I took from sony at digital splash:
The people at the sony stand told me either sony is workig to get E mount lens line up to rival A mount selection before making more A mount lenses or the person said, it is possible no more lenses will be made but cameras will definately continue to be developped atleast for the next couple of years.
Tamron….it is with a very heavy heart that tamron have now ceased all future A mount lens development and instead are shifting focus to E mount and fuji mount, the price of A mount for some reason has shot up in recent times which paired with the shrinking A mount market share has led them the call it a day, all recent releases will be fullfilled up untill a certain point which wasn’t specified.
After having lengthy discussions with tamron through this year, it is looking more likely we will see sports/wildlife primes in the medium distant future(2-4 years) specifically 600mm f4 and 400mm f2.8.
The only lens maker currently actively developing new A mount lenses is venus optics via the Laowa lenses line.
Sad day, but i did try the A9, it is a nice camera, controls are fiddly coming from an a99ii, my fingers still get wedged between grip and lens neck so it would be great to see a slightly fattened out version of the A9, possibly with an a99ii style body but with E mount lens system.
Af on the a9 is shockingly good, even in a dimly lit room using the 24-70gm it picked focus almost instantly from infinity to near subject.
C’mon sony, make a 45mp 14fps A9r and let me finally lose the mirror.
As a funny end note, the display version of the A mount 500mm f4 that is used for shows and events was broken during a recent event, a man was changing lenses and instead of break his own gear he let the 500mm f4 go for the sake of saving his camera and lens. 

Tamron only has one native E-mount lens in their lineup. The Tamron 18-200mm at [shopcountry 62789].

On October 18 (+1 or -1 day) Sony will announce a new camera. Of that I am 1000% sure. And the chances are good that this might be the new A7sIII. All we know from a reliable source is that it has the same A9 PDAF. All the rest is speculation for now.

Dominik Kutrowski from our Sony A7sIII facebook group shared this:

I was on a sony alpha day this weekend. Some employees from Sony were present. One of them told me, that there are rumors about a Sony a9s, that combines the low light caps of the Sony a7s II with the incredible sensor of the Sony a9. There could be also features like 4k60p and a complete new gamma profile. He said that he can’t confirm that properly, but that it’s very possible.

If Dominik info is correct (which we obviously cannot take for granted) this sounds like an A9 camera trimmed for video. If true I hope Sony improved the A9: For example real advanced touchscreen features, two FAST SD card slots, articulating screen and so on.

Anyway, that’s just speculation. What are you hoping to see on the new A7sIII?