(SR3) What’s coming at PMA? Everybody talks about the new Sony EVIL system :)

Good morning dear readers. As you know on late February there will be the big PMA show Arnheim-California. The show starts on February 21.

Every Brand will show their latest products and I am sure Sony is ready to announce their new creations. Around the web many are trying to speculate what’s coming and I made you a very short summary:

To be honest Letsgodigital speculations have been prooven to be very unexact. They were wrong many times so I would not count on it when they say the A700 successor could be a 3D camera :) They also believe Sony mirrorless camera (they call it system camera) is coming. But everyody knows that already!

The prediction from David Kilpatrick of PhotoClubAlpha could be more accurate!
Here is what he says: “”In Spring or maybe even sooner, I think we will see the introduction of a new Sony EVIL system similar to the Samsung N-system. There will be a ‘pancake’ wide angle and a collapsible kit zoom like Olympus, because pocketability matters. There will also be an adaptor which allows the use of SAM/SSM lenses on the EVIL body with limited automation. I think the aperture may need to be set manually on the adaptor. Older in-body motor lenses will be usable in MF and fixed aperture setting mode.

The new lens design will use an SSM type motor not SAM, and will have a new aperture mechanism capable of true continuous variation under electronic control. This will allow AE during video to work correctly. The existing Alpha lens design allows continuous variation, but it requires mechanical control. Canon is currently unable to offer its system for serious video use as the design only allows aperture adjustment in sudden 1/3rd stop steps, which makes any required exposure change in video a ‘jump’ or series of jumps. Sony will work to overcome this issue before releasing a 1080p capable EVIL.

I’m basing this prediction mainly on information from Canon, not Sony!

Where Sony could gain a huge market share would be in cross-system adaptors. Olympus/Panny get this to a degree now. Sony could design a body which was able to use Nikon AF-S, Canon USM and other similar lenses via dedicated adaptors with some degree of AF and AE. I don’t think they will do that, but once they have a body and the SAM/SSM Alpha adaptor, third party makers will do so.

If it doesn’t arrive in Spring, there is photokina ahead in September.

SonyAlphaRumors is currently working to get some news about Sonys PMA announcement. We will let you know soon…count on it!

Have a nice day!

Sony TidBITS…


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(SR4) Sony product strategy revolution.

Good morning dear readers!
Since five months I am working to get interesting news and rumors for you. I am happy to see the latest rumors we posted came true. Some of our sources proofed to be good and now I post you what they told me during the last weeks. I hope they will be also right this time!
UPDATE: Remember this is a “rumors” website. We are not affiliated with Sony and we don’t get the infos from them. Our rumors can be wrong. So please take it easy ok?

The first thing I can tell you is that BIG changes are coming!!!

Since almost two years Sony is working on a top-secret mirrorless system. One of our sources told us “As it is no other word other than mirrorless product is coming, and right soon“. Another source told us that “the EVIl cameras will have proper video function, unlike the competition.“. Expect APS-C cameras to be announced in Q2. There will be more of it in 2010. And we can’t forget the rumor posted yesterday which says that the mirrorless camera will have “Zeiss licensed lenses“! And “The EVIL line will be performing as well as FF does, only DOF will be less shallow and sensitivity lower.“.
Alpha lenses will fit the EVIL line with an adapter.”

A700 replacement and Pellicle mirror
The Sony A700 replacement will not likely be at PMA. It will be hinted at PMA, maybe, but I don’t expect to see or hear of it before the summer, if not early fall. I know that’ll disappoint a lot of people but I think once 2010 pans out, and everyone sees where Sony’s looking to go, they’ll be happy. It’s just going to take a little time for everyone to see the bigger picture.“. Another source told us that the A700 successor “is not just a successor… it is a completely new type of camera“!
In the meanwhile we received a triple confirmation from different sources that Sony made a “beta version” of the A700 successor with pellicle mirror.

Fullframe and APS-C
Sony plans to have two major lines in the future, one is APSC size EVIL line and the other is FF 35 mm.
Expect new high end FF cameras and lenses“. And it isn’t a secret anymore that Sony next High-End FF camera will have over 30 Megapixels.

UPDATE: We do not believe Sony will stop to make APS-C “classic” cameras. There will be new A4xx A5xx and A6xx. Don’t worry :)

One more thing
Sony will this year show down their 35 mm 4K Cine Alta, as well as 3D video cameras.

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P.S: And a BIG thanks goes to anyone who helps me by sending news and rumors!