The image on top shows some of the new items. Click on the image to enlarge!

According to our sources that is the list of new products Sony will announce on August 24:
A77 -> 24 megapixels
Vertical Grip VG-C77AM
16-50mm f/2.8 SSM
A65 -> Has the same 24 Megapixel sensor but less fps
NEX-7 -> I have beent told that this camera is a very serious [shoplink 6075 ebay]Fuji X100 (Click here to se it)[/shoplink] competitor!
NEX-5N -> An updated [shoplink 3003]Sony NEX-5[/shoplink] with new sensor
LA-EA2 with built-in Translucent mirror -> A revivial of the [shoplink 7642 ebay]Leica Visoflex (Click here to se it)[/shoplink] ;)
XGA external OLED viewfinder (works on NEX-5N only)
Zeiss 24mm f/1.8
Sony 55-210mm f/4-6.3 OSS
Sony 50mm f/1.8 OSS
VG-20 -> successor of the [shoplink 3058]Sony NEX-VG10[/shoplink].

Support this site: I am having a lot of fun to work on SAR. I don’t use dozens of banners and I don’t get paid by any company to do what I do. All the work you see here is made by me during my free time. If you want to help me to cover the monthly server costs there is an easy way: Click on affiliate links you see on that website like [shopcountry 3028] to buy whatever product you want (it doesn’t have to be a camera) and I will earn a small commission from it. You don’t pay any penny more on the items you buy and at the same time you support SonyAlphaRumors without me having to put 100 banners on my website. Cool or not? Thanks :)

UPDATE: We just learned (Thanks sources for the correction) that the upcoming new external viewfinder will NOT (!) be compatible with the current NEX cameras! It only works with the NEX-5N which will be announced on August 23/24! It has 2,4 million dots and intelligent eye sensor. I don’t know the price yet…but it’s a bad news that it will not work on our current NEX-3/5 and NEX-C3!

P.S.: Once again I do invite you to stay tuned on SAR. Sony will really make an impressive announcement on August 23/24!!! Join us on Facebook, Twitter and follow our RSS-feed!

I received a couple of mini-rumors from different sources. I summed them up and here they are:

Source_1: A77 accuracy and video performance with new the auto focus is superb. OLED display is amazing. The A77 would be around $1200-1300 US and $1500-1600 with kit lens (16-50).
Source_2: A77 will have 11 cross type AF (UPDATE: This part has been corrected…was a typo)
Source_3: A77 auto-focus is indeed insanely fast.
Source_4: A77 will have fixed problem with x/sync when sss is turn on :) they will be no limit like now 1/160 sync when sss is on.
Source_5: Just a confirmation the A77 will start shipment in early October (in Asian countries first!). NEX-7 will start shipment 2 weeks after.

I am working on a bunch of new rumors. So stay tuned! As you know Sony will announce a huge amount of products on August 23/24!!! Join us on Facebook, Twitter and follow our RSS-feed!

If you have some more rumors to share contact me by using the anonymous contact form on the right sidebar. Name and email-address are NOT required and no hidden data (like IP-address) gets stored. You can also contact me (Andrea) at sonyalpharumors@gmail.com. Thanks!

Support this site: I am having a lot of fun to work on SAR. I don’t use dozens of banners and I don’t get paid by any company to do what I do. All the work you see here is made by me during my free time. If you want to help me to cover the monthly server costs there is an easy way: Click on affiliate links you see on that website like [shopcountry 3028] to buy whatever product you want (it doesn’t have to be a camera) and I will earn a small commission from it. You don’t pay any penny more on the items you buy and at the same time you support SonyAlphaRumors without me having to put 100 banners on my website. Cool or not? Thanks :)

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources (60-80% the rumor is correct)
SR5=almost certainly correct!

[shoplink 7642 ebay][/shoplink]
Image on top shows an adpater with built-in mirror from [shoplink 7642 ebay]Leica[/shoplink]…there is no image of the Sony adapter yet :))

A known source from the Thai Sony Alpha users’ forum fotorelax.com just told that the new LA-EA2 adapter for NEX (with SLT mirror inside) will be retailed for 13000 THB or around 436 USD. It is the same source that started talking about NEX adapter with SLT mirror just a day before I posted it here on SAR. Be reminded that NEX cameras are made in Thailand so rumors from there should be always taken seriously!

UPDATE: Our Thai friend “Lifeispixels” justs ent us more tidbits (Thanks!): “It’s confirmed there is a motor inside the adapter to drive all AF minolta and sony lens. The rumor also said the AF will be as quick as A77 but will consume battery like mad, probably you will need a 3rd battery pack. The new LA-EA2 adapter can be used with all current E mounted cameras (NEX-3,NEX-5,NEX-C3,NEX-5N and NEX-VG10, NEX-VG20. This adapter will have an SLT mirror to reflex the image to AF chamber to perform auto focus and has nothing to do with EVF. The target group of this adapter is NEX-FS100 users.”

P.S.: Check the price of the current Sony Alpha LA-EA1 Alpha to E-mount adapter at [shopcountry 7643].

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources (60-80% the rumor is correct)
SR5=almost certainly correct!

Ylovephoto.com found that french A77 and A65 leak at the bottom of page 36 in Réponses Photo (a french magazine). And the September edition will contain the real pictures and specs ;)

According to our trusted sources Sony will announce the A77, A65, NEX-7, (probably a NEX-5N and VG20 too) and the new 16-50mm f/2.8 SSM and 24mm f/1.7 Zeiss E-mount lens (+ maybe 50mm and 55-210mm) on August 23/24! Maybe the reason why I go two dates is because all depends from the timezone you live (for example it could be August 24 in Japan and August 23 in USA). I should get the exact announcement time and the exact product list very soon. My sources already told to me that this is probably the biggest Sony photo announcement ever made! So stay tuned! I am sure we will have some exciting time here on SAR!

P.S: As you might remember Sony originally had the plan to announce all those products in early July but due the Tsunami tragedy the product roadmap shifted forward for almost 2 months. The new cameras should be in Stock by early October (at least in Asia), probably later in Europe and US!

Support this site: I am having a lot of fun to work on SAR. I don’t use dozens of banners and I don’t get paid by any company to do what I do. All the work you see here is made by me during my free time. If you want to help me to cover the monthly server costs there is an easy way: Click on affiliate links you see on that website like [shopcountry 3028] to buy whatever product you want (it doesn’t have to be a camera) and I will earn a small commission from it. You don’t pay any penny more on the items you buy and at the same time you support SonyAlphaRumors without me having to put 100 banners on my website. Cool or not? Thanks :)

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources (60-80% the rumor is correct)
SR5=almost certainly correct!

We just got a confirmation that the 16-50mm f/2.8 SSM lens has 72mm filter size. But this post is more about an explanation I have to give you. Some of my trusted sources gave me slightly different specs (for example different filer size or SAM /SSM characteristics of the lens). The thing I may had to tell you more clearly is that usually Sony (like other companies) does develop a couple of slightly different prototypes. I know for example for SURE that there wee A77 camera with CF slot, A77 cameras with fixed LCD, and so on, but as you know the final A77 will have a tilting LCD and most likely no CF slot. What matters is that most of the core features are correct. I knew since almost nine months the A77 would have a 24 Megapixel sensor (and I have been the first to tell you that), since months I knew there is a 16-50mm kit lens, and so on. What changed in the meanwhile are the “minor” features (which are of course also very important).

I ask you to keep in mind that we are dealing with rumors here and not with official news. It’s not an easy job believe me, and I am learning more every day!

The trusted source that told me first about the 16-50mm lens performance wanted me to share you some updated info about the upcoming Sony 16-50mm f/2.8 SSM lens:

He told me to reassure you that the 16-50mm lens is not a “reworked tamron”. ([shoplink 7824 ebay]Click here to see that lens on eBay[/shoplink]). Sony chose to start with 16mm (instead of the 17mm from the Tamron) to “prevent consumers from comparing to the existing tamron”. Yeah it is slightly vignetting at 16mm but don’t forget “The key word is “slightly”…not “extreme bad” vignetting!”. And what he tested “was a prototype. Not the final production model.”

Thanks “Source” for clarifying that! I am sure all our readers will appreciate it!