A world’s first, the 35-50mm f/1.4 FE:

A new rumor circulating on Chinese social media platform Weibo hints at a groundbreaking full-frame zoom lens set to arrive in 2026: a 35–50mm f/1.4. Reportedly developed by a well-known Chinese manufacturer—possibly Viltrox—this would mark the first-ever full-frame autofocus zoom lens from a Chinese brand.

If true, this lens could steal the spotlight by offering an f/1.4 constant aperture—surpassing the current title holder, the Sigma 18–35mm f/1.8, as the fastest zoom lens available. While the 35–50mm range is relatively narrow, such a lens could effectively replace two key primes: the Sony 35mm f/1.4 GM and the Sony 50mm f/1.4 GM. It’s an ambitious move that, if real, would signal a bold leap forward for Chinese lens makers on the global stage.

One more thing:

It is reported that several Chinese optical brands are actively working on autofocus zoom E-mount lenses, with current reports pointing to at least five in development. The Weibo account reports that according to a senior executive from one Chinese manufacturer, a major milestone is on the horizon. By 2026, we can expect a wave of new autofocus zoom lens releases from various Chinese brands. These lenses—developed through in-house innovation, strategic imports, or acquisitions—represent the culmination of years of progress in optics, including advancements in glass formulation, autofocus algorithms, coatings, and motor technology.

And now let me know in the comment system if you would actually be interesting in owning a 35-50mm f/1.4 FE lens!

On September 9 at 9:30 Berlin time, Sigma will officially unveil the new 135mm f/1.4 full-frame autofocus lens — a true world’s first!

The only lens even close is Sony’s 135mm f/1.8, but Sigma takes it further: 2/3 of a stop faster and delivering around 20–25% shallower depth of field. Sigma China has already teased it under the name “MASTER OF OPTICS.”

And here’s the best part: I’ve actually seen the real lens in person, and even got a sneak peek at some sample shots. While I can’t publish those images yet, here’s what I can confirm 👇

Sigma 135mm f/1.4 – Key Specs

• Full-frame autofocus lens
• 105mm filter thread
• Weight: ~1320g
• Classic black finish
• Removable tripod collar
• Available for Sony E and Leica L-mount
• Announcement: September 9

The photos I’ve seen are nothing short of spectacular — perfectly round, clean bokeh balls and buttery smooth background blur unlike anything from a classic 85mm f/1.4. Yes, it’s a big lens, but still surprisingly manageable.

And there’s more: Sigma is preparing to launch two additional lenses soon:

• 20–200mm f/3.5–6.3
• 35mm f/1.2 II

Stay tuned — I’ll share images and full specs as soon as I’m allowed. This could be Sigma’s most exciting release yet!

Sigma 135mm f/1.4 preorder links (open on Sept 9): BHphoto, Adorama, Amazon, Fotoerhardt, Calumet, Fotokoch, WexUK.

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Funny how history works — after more than a decade, we’re suddenly getting not one, but two 200mm f/2.0 FE lenses! Just last week, I leaked the specs and first image of the new Venus Optics 200mm f/2.0 FE. And today… I’ve got something just as exciting: an exclusive leaked image of the upcoming Sigma 200mm f/2.0 FE:

This lens sports the same sleek white finish and familiar control layout as Sigma’s larger 300–600mm FE. It takes 105mm filters, weighs in at under 2 kg, and—according to my sources—delivers impressively fast autofocus. I do not have the pricing of the lens yet but it will be unveiled next week on August 19. We are also getting the new 12mm f/1.4 APS-C lens and maybe also the 35mm f/1.2 II FE. So let me sum the spec of all lenses coming soon:

Sigma 200mm f/2.0:

• Full Frame Autofocus lens
• weight just below 2kg
• 105mm filter size
• White finish and similar look to the 300-600mm lens.
• super fast autofocus
• Full Frame
• For Sony E and Leica L mount
• Announcement August 19, price unknown

Laowa 200mm f/2.0 FE lens:

• Full Frame Autofocus lens
• Fn button, AF/MF switch, focus limiter
• drop in filters
• weight is 1,6kg a
• Coming for E/Z/EF mount.
• Coming soon, price unkown

Sigma 12mm f/1.4:

• APS-C autofocus lens
• Coming for E/L/Z/RF/X mount.
• Announcement August 19, price unknown

Sigma 35mm f/1.2 II:

• Full Frame Autofocus lens
• More compact and smaller than first generation lens
• For Sony E and Leica L mount
• Announcement soon, price unknown

In August, there will also be other announcements regarding lenses from Chinese manufacturers. And don’t forget that Sony will also be launching a new FE GM 100mm f/2.8 macro lens!

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What you see here on top is the size comparison between the “old” Sigma 35mm f/1.2 and the new version that will be announced soon. As you see the new version is more compact (I would guess around 1cm less longer) and is rumored to have a Filter Size of 72mm compared ot the older 82mm.

Still don’t know what the price will be but it could be a tiny bit more expensive than this first generation lens. Probably also because of the tariffs…and I can’t wait to read the comments about this :)

Sigma is rumored to launch a total of four new Full Frame lenses this year. And I will soon share info about those on SAR and on my youtube channel (subscribe here).

And, what do you think about this lens?

How2Fly reports:

Sony is testing a new full-frame macro lens, the FE 100mm F2.8 Macro GM OSS.

It means soon this lens will be announced. It’s going ot be the official replacement for the 90mm macro. However, unlike the original 90mm lens, this one will carry the GM branding, indicating superior optical performance.What do you think about this lens?

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Folks, it’s time to get serious about the next generation of new Alpha cameras. Over the past few weeks, I’ve had several conversations with sources both familiar and new. And they all have the same leitmotif: no one has heard of a possible new Sony A7sIII successor. Now, I’m not omniscient, so maybe Sony has been keeping this super secret and the As7IV will be announced tomorrow :)
But realistically, I don’t think there will be an A7sIV anytime soon…. and now I’m wondering if the “S” series won’t be discontinued. I see the possibility that the future FX3II will be the official upgrade for the current FX3 and the A7sIII. What do you think about that scenario?

BIG Alpha camera teaser:
All those sources shared some reliable and some unconfirmed info about three kind of cameras: Sony A1II, Sony A7V and a “surprise” model. Not saying yet they are coming very soon…but certainly within 6-8 months. And you can expect me to share some info about that in the next days. If you have more info about the next Sony cameras and lenses you can share send me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

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