Two Sigma APS-C lenses (including epic f/1.8 zoom) will be announced on June 17…four more FF lenses coming soon after!

Sigma continues to push forward with the release of new lenses, and today I have some exclusive, exciting news to share with you! On June 17, at the BildExpo event (register here) Sigma will announce new lenses:

I have to say that the 17-40mm f/1.8 is particularly exciting as it offers APS-C camera owners the light gathering ability and bokeh quality of an f/2.8 FF lens. Impressive! This lens will probably be optically better and more compact than the legendary 18-35mm f/1.8.

ONE MORE RUMOR:

Sigma is supposed to hold another product announcement event in August/September that will focus more on new full frame lenses. There are rumors of four new FF lenses, I don’t know if 1-2 of them will be unveiled or announced on June 17:

I should have more details on all of these lenses soon. Stay tuned!

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Two more Sony cameras coming within 3-4 months!

On 23 May, Sony officially registered a new code for a camera that has not yet been released (see image above). In total, we now have three official camera codes in China. One of these is for the newly announced Sony FX2 (we still need to find out which one). This means that at least two cameras will be announced in the next 3-4 months. Here are the details of these registrations:

  • Code “WW934774” manufactured by Sony Shanghai and registered on on April 21: Cinema line and video products such as FX9 and FX6
  • Code “WW697160” manufactured by Sony Japan and registered on May 9: Usually those are for high-end products such as the α1II, α9 III, and A7rV
  • Code “WW084220” manufactured by Sony Wuxi and registered on May 23: Low to mid-range products such as ZV-1F, ZV-E10M2, α7 IV, and α7C

All we learn from these registrations is that all cameras do support dual band (which means there is no entry level camera) and that we will get two more camera announcements between June and September. My guess is that the Sony FX2 is manufactured in Shanghai, China (WW934774). This leaves us with a high-end camera manufactured in Japan and a mid-to-low-end product manufactured in Wuxi. Here is a list of candidates:

  • Code “WW697160” registered by Sony Japan could be for a new Sony A7sIV, RX1rIII, Sony A7rVI
  • Code “WW084220” registered by Sony Wuxi: Low to mid-range products such as ZV-E1II, A7V

My guess is that one of the camera codes is for the A7V while I am really unsure about the new high end camera manufactured in Japan. I was expecting to get a new A7rVI in 2026 only. So egoistically speaking I am hoping for a miraculous RX1rIII :)

What are your thoughts on this…what cameras do you hope to get?

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Sony 2024 full year financial report +3,37 sales in cameras

Sony published the full fiscal year report (March 2024-March 2025). And the good news is that they increased the camera sales by 3,37% compared to the previous fiscal year ended on March 2024. Sony also writes that

In Q4 FY24, the interchangeable lens camera market grew by approximately 9% year-on-year on a unit basis.

So the camera business is doing fine but for the rest we have some bad news: The company earnings as a whole had a 24% decline in year-over-year. And the forecast has now been revised down as Tariffs are expected to account for a $682 million loss.

New Sigma 200mm f/2.0 FE lens will be announced before summer!

First a correction: The next Sigma lens will be a 200mm f/2.0 and not f/1.8 as previously rumored.

Now two trusted sources have confirmed that we will get a 200mm f/2.0 SPORT FE and L-mount lens before the summer. Delivery will probably start in July. And both also told me that a second fast lens will be announced shortly thereafter (and it’s not the 35mm f/12. II). More about this lens soon on SAR.

I hope to have more data and maybe even pictures of this lens soon!

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Next rumors about the Sony A7V launch delay

Recently I reported to you that Sony has decided to postpone the launch of the Sony A7V, even though my sources told me that this camera is ready and in production. Sony executives also said that they are behind on production of the Sony A1II because demand is much higher than expected. Now a Russian photography channel shared some more info that yet has to be verified:

At CP+ behind the close doors Sony stated that they could show A7V by the end of 2025 and release it in 2026 in ideal conditions. The ideal conditions means a supply chains that are undergoing serious corrections because most photo mfrs (i assume he means not native Chinese but Japanese) are leaving China due to very high tariffs that are being placed on parts made in China. Every mfr is moving factories to places like Vietnam or Thailand or South Korea, there are serious delays with implementing something new. Behind the closed doors Sony said A7V will get a new sensor and will be a pretty interesting camera. Nothing else was said.

If what they are writing is true than the Sony A7V will be announced at latest in November with availability in January/February. I still hope the Sony A7V is coming before fall.

Sigma says a new 35mm f/1.2 II FE lens is coming in 2025 and it will be smaller and better!

Sigma CEO Yamaki had a talk at the CP+ show. And there he teased the launch of a new updated version of the current 35mm f/1.2 FE lens. The new version will be:

  • Released soon
  • Be way more compact (similar design to the Sigma 50mm f/1.2)
  • Be lighter
  • Be optically superior despite the smaller size
  • Made for Sony E and Leica L mount cameras

Sigma CEO Yamaki also said there will be many ART lenses released this year!