To be announced soon: New Sigma 85mm f/1.2 FE lens!

How long were SAR readers waiting for Sony to make a 85mm f/1.2 GM lens. We ain’t getting it yet but we are getting the next best thing: Sigma is rumored to announce a new 85mm f/1.2 Full frame E-mount lens by end of this month.

I have no other info yet but I expect the lens to be priced close to $2.000.

It remains surprising that this is one of the FEW areas in the E-mount system where we do not offer any lenses (see the full list of 85mm E-mount lenses here). This will be the first 85 mm f/1.2 autofocus full-frame lens!

I’ll let you know as soon as I have more details about this lens, but in the meantime, let me know what you think about this new lens and whether you’ll be buying it!

To share rumors please reach out using my anonymous contact form or contact me via eMail, Signal, Telegram. Thanks!

To not miss any new rumor subscribe our Newsletter:

Subscribe to our newsletter and join 4,900 other subscribers.
*Please also check your spam folder if you don’t get the confirmation mail. And mark the mail as “non-spam” to see the future newsletter.

Social Networks:

Initial chatter about major Sony surprises and a BIG revolution in the camera industry!

The Oracle rumors:

Guys, after two weeks of intense stress, I’m back to 100% on SAR. In my next posts, I’ll publish some reliable rumors, but today I want to give you two ā€œcrypticā€ messages from my most reliable sources:

  1. From mid-2026 to 2027, Sony is expected to launch a major offensive. It will be much more exciting than the 2024-2025 period. Sony has been preparing for this for some time! We will share more details about this in the coming months!
  2. There’s a real REVOLUTION coming. I know the details, but I’ve been asked to keep my mouth shut until I get the green light. It’s something that will shake up the entire industry.

I am working on both those big “Oracle” rumors and can’t wait until sources feel safe for me to post them. I know you hate these kinds of vague hints, but I’m excited and hope that other reliable sources will share more information after reading this article!

Now to solid rumors:

There are five weeks to go until CP+, but Sony will probably NOT announce any new cameras yet. We will definitely see some new lenses, including the 100-400mm f/4.0 GM, the 100-400mm G, and the 18-26mm f/2.0 GM. So if you are on the fence for a new camera you might be a bit disappointed. Still, like I told you today there are great camera coming with some new tech. So be patient and stay always tuned on SAR ;)

To share rumors please reach out using my anonymous contact form or contact me via eMail, Signal, Telegram. Thanks!

To not miss any new rumor subscribe our Newsletter:

Subscribe to our newsletter and join 4,900 other subscribers.
*Please also check your spam folder if you don’t get the confirmation mail. And mark the mail as “non-spam” to see the future newsletter.

Social Networks:

Viltrox confirmed the new AF 50mm f/1.2 LAB and AF 85mm f/1.2 LAB lenses are coming in 2026

The silhouette of the 50 and 85mm f/1.2 FF lenses

On Reddit Viltrox wrote:

The AF 50mm f/1.2 LAB and AF 85mm f/1.2 LAB lenses are currently in development, and we plan to launch them in 2026.

We don’t yet have an FE 85mm f/1.2 lens, so this is a welcome addition that fills one of the rare gaps in the E-mount lens lineup.

As for AF FE 50mm f/1.2 lenses, we already have two options to choose from:

Both lenses are likely to be priced around $1000 just like the Viltrox 35mm f/1.2 FE.

Sony’s 2026 Camera BOMBSHELL šŸ’„ FX3 II, A7R VI, RX100 VIII & More!

I made this video with my personal mix of speculations+rumors about what could be coming in 2026. Overall I expect more camera announcements this year compared to 2025.

Sony FX3II (90% chance it’s coming)

This is the only reliable source that has told me it should arrive in 2026. Don’t expect any ā€œmistakesā€ like those made with the Sony FX2. It will have a new sensor. It could be the same partially stacked 33MP Sony A7V sensor or a new sensor with a global shutter. Both would be perfect for the FX3II. If it uses the same A7V sensor, it could also be an ā€œupdatedā€ version with more video recording options thanks to the better-cooled body.

Sony A7rVI (80% chance it’s coming)

After the Sony A7rIV and Sony A7rV shared the same sensor, I expect Sony to announce the Sony A7rVI at the end of 2026 with a new sensor. It could be a new 61 Mp partially stacked sensor that gives us a 1-stop increase at medium-low ISO. After all, this camera aims for maximum image quality, and the new partially stacked sensor has proven that it can offer a real improvement in this area.

Sony RX100VIII (70% chance it’s coming)

The current Sony RX100VII is over 6 years old, and in a rapidly expanding market such as that of compact cameras with fixed lenses, it really cannot compete with new competing models. Sony would be foolish to ignore this fact, and I expect it to launch a new model in 2026. It is possible that it will eliminate the retractable electronic viewfinder (which I find iconic). I hope it’s not just a minor update like the Sony RX1rIII. We need something better!

Sony A6900 (50% chance it’s coming)

Sony has somewhat neglected the APS-C market. The A6700 is a good camera, but I still think they could do more. There is a 50% chance that the A6900 will arrive this year, but considering how many full-frame cameras Sony could launch in 2026, it is likely that Sony will wait another year and only launch it in 2027.

Sony FX30II (40% chance this is coming)

The Sony FX30 was equipped with the same sensor as the A6700. If Sony were to maintain this strategy, this camera would only be launched after a new A6900.

Sony ZV-E1 (30% chance this is coming)

I’m not sure what to think about this camera. Is it really necessary to launch a new ZV-E1II? I don’t think it will be a very successful product.

Sony A7sIV (10% chance this is coming)

Guys, this is a tough question. The line is iconic and very important to Sony. But with the Sony FX2 doing a similar job (cinematic with built-in EVF) and the Sony FX3II coming in 2026… do we really need a new A7sIV? Let me know what you think in the comments!

Sony A7cII and A7cR (5% chance this is coming)

Both should be announced in 2027. Before we get a new A7cRII, we’ll first need to get the A7rVI with the new sensor. Maybe a new A7cII at the end of 2026 might make sense… but I really don’t think it will happen.

Lenses (99% chance this is coming)

Wild surprises:

In my dreams Sony would announce:

  • Sony A7000 “mini A1II” camera for $1900. Not going to happen :)
  • A vintage Minolta looking Full Frame camera. Not going to happen :)
  • A true 6×4.5 medium format camera system with curved sensor. Not going to happen :)
  • A new RX10 APS-C camera. Not going to happen :)

What I will buy:

Here we are, my friends. We’ll see what surprises the year has in store for us. Personally, I’m saving up to buy the Sony A7rVI. I’ve owned every generation of this camera, and I have no intention of missing out on the A7rVI with its new (partially?) stacked sensor.

What are you saving for? :)

New Dynamic Range: Canon R6 III Trails Sony A7V by Nearly 2 Stops in Dynamic Range! šŸ˜±šŸ“‰

Sony A7V preorders:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at  Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.

Bill Claff from PhotonsToPhotos published the Canon R6III dynamic range measurement and the results are clear: The Sony A7V is clearly superior to the Canon with up to nearly 2 stops more dynamic range at around 400 ISO.

  • ISO 50: Sony A7V is nearly 1 stop ahead
  • ISO 100: A7V is nearly 1 stop ahead
  • ISO 200: A7V increases the gap with a little over 1 stop
  • Up to ISO 600: A7V keep increasing the advantage with nearly 2 stops advantage
  • From ISO 800 to ISO 51200: A7V keeps a small 1/4 of a stop advantage across the range.

Basically from ISO 50 to 600 the Sony is way ahead of the Canon. 1-2 stops advantage is a big visible difference.

Now let’s compare the Dynamic Range with electronic shutter:

The Sony A7V overall has the better performance:

  • ISO 50 to ISO 600 the Sony is ahead by 1/4 up to 1/2 of a stop
  • At ISO 800 The Canon is ahead by nearly 1 stop
  • But right after the Sony keeps slightly over performing the Canon again.

Sony really has managed to squeeze out an impressive performance! The Sony A7V is from a pure dynamic range point of view the technical superior camera.

Sony A7V preorders:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at  Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.

Sony A7V is now officially announced! Pre-order it today to get it in time for Christmas!

Sony A7V preorders:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at  Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.

Be fast and preorder now! Only a small batch will ship before Christmas!!!

Sony also announced an new updated Sony FE 28-70mm f/3.5-5.6 OSS II Lens: BHphoto. Amazon.

Note for EU readers:
200€ discount if you get the Sony A7V with a GMII lens. There is also a 100€ Welcome-to-Alpha and until tomorrow a separate 200€ on lenses. So you save $500 on the Sony A7V with a GMII lens purchase!

Press releases and reviews:
Hands-on at Explora. Live Talk event at Fotokoch.

Youtube reviews:

Poll:

Will you preorder the Sony A7V?

View Results

Loading ... Loading ...

Breaking news: Sony will soon announce the 16-28mm f/2.0 GM lens!

How2Fly confirmed that Sony is expected to soon launch the new 16-28mm f/2.0 GM lens. This will be the world’s fastest wide angle zoom lens! This will be finalize the f/2.0 zoom trinity that includes the Sony 28-70mm f/2.0 GM and 50-150mm f 2.0 GM.

I still don’t have any additional details such as pricing, size, or other specifications. And at the moment, I can’t confirm whether this lens will be announced alongside the new Sony A7V on December 2 (product page here).

All I know for sure is that within the next 3-4 months Sony will announce those three lenses:

  • 16-28mm f/2.0 GM
  • 100-400mm f/4.0 GM
  • 100-400mm G (variable aperture, more affordable, more compact/lightweight)

Additional Sony A7V info:

A source told me Pre-Capture record up to 1sec and that 30fps is blackout free.

If you want any chance of getting it before Christmas, make sure to preorder ASAP through the links below!

Sony A7V at BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, WexUK.

Sony A7V rumored specs :

  • 33MP partially stacked sensor
  • 30fps 14Bit RAW in electronic shutter and 10fps in mechanical (Blackout free)
  • Up to 1sec Pre Capture
  • 8 stops IBIS
  • 4k60p no crop, 4k120p with crop
  • no Open Gate
  • new AI chip like the Sony A1II
  • Free-Angle Tilting 3.2″ Touchscreen LCD
  • 1 SD slot and 1 hybrid SD/CFexpress Type A slot
  • no C5 button
  • improved EVF (5.6m dot?)
  • dual USB-C port (gets rid of the micro-USB port)
  • Same Sony A7rV body design.
  • price close to $3000
  • Announcement on December 2
  • Limited batch ships before Christmas
  • Price: 2999€
  • Sony A7V Preorders (open on Dec 2): BHphoto, Amazon.

Three lenses are on Sony’s roadmap:

  • 16-28mm f/2.0 GM
  • 100-400mm f/4.0 GM
  • 100-400mm G (variable aperture, more affordable, more compact/lightweight)

Black Friday deals are now live worldwide at Amazon US, BHphoto Holiday page , Amazon Canada.
In EU at Amazon Germany, Amazon UK, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, and other Amazon EU countries. And also at Amazon Australia.