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Confirmed: Sony A7IV will be announced on October 21 at 15/16:00 London time


I got a lot of feedback after yesterdays rumor and I can now confirm with 99,999% certainty that AT LAST we will get the Sony A7IV on October 21. The announcement is expected to happen around 15-16:00 London time. Stay tuned on SAR this day as I will liveblog the event (there might be a Sony livestream video too)

Sony A7IV rumored specs:

  • launch on October 21 (if chip supply permits this)
  • Newly developed 33MP sensor
  • 15 stops of DR
  • 3.69m dot EVF and LCD is improved too (1.44m dot???)
  • 4k30 video is oversampled from 7K
  • 4k60p
  • 5.5 stops of IBIS (+ AS)
  • Same A7sIII body design and same heatsink system.
  • Full size HDMi
  • Fully articulating LCD screen
  • UHS-II SD-cards and CF Xpress cards
  • Same new Sony menu system of the A7sIII
  • I am still not sure about this but price might be around $2,499???
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