Firmware saga: Some unexpected Sony moves? Digitaldigest takes Sony’s side…

I got some very wild hints that something might be “moving” at Sony (watch video on top). And to be fair I also want to give you a different opinion:

TheDigitalDigest (vide below) is sort of “defending” Sony’s firmware policy by basically saying that:

• Sony has not promised to add features on their Sony A1 (or any other) camera. So we should stop asking for things Sony didn’t say they would deliver
• He says it’s perfectly normal in the digital industry to not add new features via software. You have to buy new gear if you want new features.

My simple answer to that is the following:

Of course the A1 is till a superb camera! But Sony doesn’t live in a bubble. There are competitors out there like Fuji and Nikon that indeed are going the opposite way and often do ADD new features via firmware update that they didn’t anticipate or promise ahead of their camera launch. So the problem is that customers will think twice in future if they should buy a Nikon Z8 or Sony A7rV or Fuji X-T5 knowing that with Nikon and Fuji they will likely get new features on future updates.