“Abandon hope all ye who enter here” is the supposed inscription at the entrance to Hell (Divina Commedia – Dante Alighieri). And all camera manufacturers must feel the same right now:
The latest CIPA data certifies that camera unit shipments fell 22% this year. And the forecast is that it will shrunk further this year by 13%. Within their latest financial results Canon stated they expect two more years of market shrinking until market stabilizes.
I think Sony’s strategy is the same as all other manufacturers: Slow down the release cycle and reduce the camera models. I don’t think there is a camera technology yet that can make the market bring back to growth again. Most people are simply happy with their smartphones.