Now 14 months since the last FF E-mount camera announcement and market is still shrinking…

Two interesting facts to report:

1) We now entered the fourtheenth months without a new Sony FF E-mount camera announcement. This is a new record for Sony and it shows they have slowed the peace of camera releases

2) CIPA reports that camera shipments for February 2019 dropped by 35% compared to last year.

All companies did slow down their release cycle and reduce investments. And this will again depress the market even further. The only way to stop this would to bring some real innovation and usability improvements. I hope Sony’s next generation cameras and sensors will be able to stop this overall downtrend…