Officially announced: The new Sony HX350 camera with 50x zoom

Last month SAR told you that Sony’s next camera would be a new compact model. And today the camera got announced: It is the Sony HX350 camera with 50x zoom. Sony writes:

Pull the scene as close as you like with a 50x optical zoom (100x Clear Image Zoom) compact that handles and performs like a DSLR camera. Whether your subject is near or far, the power, speed and precision of the 20.4MP Exmor R™ CMOS sensor and BIONZ X™ image processing engine work brilliantly in tandem to deliver images of extraordinary detail.

Full info at Sony UK