Today only: Up to 40% off on the Vello Battery Grip for Sony A7x and A6xxx cameras!

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This runs today only at BHphoto:
$20 off on the Vello Battery Grip for the Sony A9-A7rIII-A7III at BHphoto.
$20 off on the Vello Battery Grip for the Sony A7rII-A7II-A7sII at BHphoto.
$20 off on the Vello Battery Grip for the Sony A7r-A7s-A7 at BHphoto.
$20 off on the Vello Battery Grip for the Sony A6500 at BHphoto.
$20 off on the Vello Battery Grip for the Sony A6300 at BHphoto.

Also today only: Save up to 37% on RAVPower Power Banks & Chargers at Amazon US.

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Press text: New Full-frame 135mm F1.8 G Master

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Preorders for the “SEL135F18GM” lens (open on Feb 28):
Sony 135mm GM at BHphoto and Adorama.

Sony Electronics Inc. Announces New Full-frame 135mm F1.8 G Master™ Prime Lens with Stunning Resolution and Bokeh, Excellent AF Performance

SAN DIEGO Feb. 26, 2019 Sony Electronics Inc today introduced a highly anticipated addition to their acclaimed G Master series of full-frame E-mount interchangeable lenses – a 135mm F1.8 full-frame, large-aperture telephoto prime lens (model SEL135F18GM).

Equipped with Sony’s most advanced optical technologies, the new lens is built to meet the extremely high standards of Sony’s G Master series. The new FE 135mm F1.8 GM offers exceptionally high resolution and exquisite bokeh, two qualities that are signature attributes of Sony’s flagship G Master brand. The new lens combines rapid autofocus (AF) acquisition with a lightweight, portable design and a variety of professional functions, making it a versatile, high-performance tool for professional portrait photographers, wedding photographers, sports photographers and a wide variety of imaging enthusiasts.

“Sony’s commitment to growing our lens lineup remains stronger than ever,” said Neal Manowitz, vice president of imaging solutions at Sony Electronics. “Our 31st native full-frame FE lens and 49th overall E-mount lens, the highly anticipated 135mm prime brings the acclaimed G Master quality to another popular focal length for both professionals and enthusiasts to enjoy. We will continue to drive market-leading innovation in all aspects of our imaging business, giving our customers the opportunity to capture and create like they never have before.”

Realizing consistently high resolution across the entire frame, even at F1.8, the FE 135mm F1.8 GM boasts an innovative optical design that places XA (extreme aspherical) and Super ED (Extra-low Dispersion) glass elements in the front group to effectively suppress all common telephoto lens aberrations. Additionally, the Super ED element plus one ED glass element are strategically positioned to compensate for axial chromatic aberration, minimize color fringing and maximize overall resolution, ensuring outstanding image quality. For impressive clarity, Sony’s unique Nano AR Coating is applied to reduce flare and ghosting that can occur when shooting backlit portraits.

The new telephoto prime lens utilizes its XA element, refined with Sony’s latest bokeh simulation technologies during the design and manufacturing stages, to control spherical aberration and achieve exquisite bokeh. In addition, an 11-bladed circular aperture mechanism contributes towards achieving extremely natural and beautiful background defocus. The exciting new model also features dual-autofocus groups in a floating focus arrangement for improved close-up capability, allowing a minimum focus distance of just 0.7 meters and a maximum magnification of 0.25x.

To ensure that this lens can keep up with fast-moving portrait or sports subjects, the FE 135mm F1.8 GM has been equipped with a total of four of Sony’s proprietary XD linear motors—two for each group—that achieve rapid, reliable and speedy AF tracking and performance. There is also a control algorithm that helps to maximize control response and ensure quiet, low-vibration AF. All of this exceptional performance is packaged in a compact, lightweight body weighing in at 33.6 oz.

The FE 135mm F1.8 GM includes a number of professional controls that enhance ease of operation for both stills and movie shooting. These include an aperture ring that allows direct, intuitive aperture control and a focus ring that features Linear Response MF for fine, responsive manual focus control. There is also a focus range limiter switch, two customizable focus hold buttons, and a focus-mode switch that makes it possible to quickly select auto or manual focus to match changing shooting conditions.

New Circular Polarizing Filters

In addition to the new FE 135mm F1.8 GM Lens, Sony has also announced a new lineup of Circular Polarizing Filters. The new filters, including models for lens diameters 49mm, 55mm, 62mm, 67mm, 72mm, 77mm and 82mm, preserve image quality and resolution about twice[i] as effectively as Sony’s existing circular PL filter lineup, making them a perfect partner for Sony’s flagship G Master series lens. They also feature a ZEISS® T* Coating to minimize flare and a slim filter design to prevent image vignetting and maximize overall performance.

Pricing and Availability

The FE 135mm F1.8 GM will ship in late April 2019 for approximately $1,900 US and $2,600 CA. The lens will be sold at a variety of Sony authorized dealers throughout North America.

The new circular polarizer filters will ship in May 2019, with approximate pricing outlined below:

  • 49mm (model VF49CPAM2) – $100 US / $130 CA
  • 55mm (model VF55CPAM2) – $110 US / $150 CA
  • 62mm (model VF62CPAM2) – $140 US / $190 CA
  • 67mm (model VF67CPAM2) – $155 US / $200 CA
  • 72mm (model VF72CPAM2) – $165 US / $220 CA
  • 77mm (model VF77CPAM2) – $180 US / $240 CA
  • 82mm (model VF82CPAM2) – $230 US / $300 CA

A variety of exclusive stories and exciting new content shot with the new lens and Sony ‘s Alpha products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony’s Alpha brand.

The new content will also be posted directly at the Sony Photo Gallery and the Sony Camera Channel on YouTube. Detailed information pages within Sony.com for the new lens can be found at:

[i] Depends on model and focal length of lens attached

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Sony Introduces New Remote Commander with Bluetooth® Wireless Technology

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New RMT-P1BT Provides Reliable and Precise Wireless Shooting

Sony today introduced a new Wireless Remote Commander (model RMT-P1BT) via Bluetooth wireless technology that provides a reliable, responsive solution for imaging enthusiasts that want to precisely control their camera[i] during landscape shooting, architectural photography, astrophotography, still motion photography, group portraits and more.

The new RMT-P1BT wireless remote commander operates via a Bluetooth connection, eliminating the need for wires, cables or receivers to connect the remote directly to the camera. The remote features an extremely fast response, within approximately 0.05 seconds[ii] release time-lag, that ensures the shutter can be released with precise accuracy. There is also an LED light that indicates operating status to camera by flashing or lighting continuously. Additionally, the remote is designed to resist dust and moisture[iii] plus hot and cold temperatures[iv], offering reliable operation in a wide variety of environments and weather conditions. SonyAlphaRumors

To maximise control over camera functionality, the new RMT-P1BT wireless remote commander features focus buttons for manual control over subtle focus changes, a remote C1 custom button that can be adjusted[v] based on user preference. It also includes Start/Stop movie recording and control over power-zoom or digital-zoom functionality, making it the ideal accessory for remote movie shooting. For photographers that prefer to shoot on ‘Bulb’ exposure mode, the remote commander can be set to open and close the shutter with respective clicks of the main button, eliminating the need to press and hold the button throughout exposure time.

Pricing and Availability

The RMT-P1BT Wireless Remote Commander will ship in Europe in Aprilpriced at approximately £65 / €75.

A variety of exclusive stories, videos and exciting new content shot with the newest cameras and other Sony α products can be found at https://www.sony.co.uk/alphauniverse. Sony’s European photography hub is available in 22 languages and details product news, competitions and an up-to-date list of Sony events in each country. SAR

For more information, please contact sonydi@hopeandglorypr.com

[i] System software (firmware) update is required. Refer to the Sony support page for details and camera compatibility information https://www.sony.net/dics/p1bt/

[ii] Based on internal test. Time-lag varies depending on the situation

[iii] Not guaranteed to be 100% dust and moisture proof

[iv] Operating temperature is 14 ℉ to 122 ℉. Also refer to the operating temperature of camera

[v] Function must be set via the camera menu beforehand

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Sony 135mm f/1.8 GM announcement around 3-4pm London time

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The image on top show you the current Sigma 135mm f/1.8 FE lens. And today at 3-4pm London time Sony will announce their 135mm f/1.8 FE GM lens.

There is a near ZERO per cent chance Sony will announce other new cameras or lenses. The new 135mm GM is all we are likely going to get today from Sony.

I also wonder how many of our readers will buy the Sony when there is a cheaper Sigma alternative on the market. Yes of course, the Sony might be a bit better but the Sigma is already excellent…

Note: Seems like the new flash info rumor I posted yesterday was wrong. There was a misundertsanding and sources quickly corrected me. Thanks!

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The world’s toughest Sony SD cards are 17% off at Amazon, Adorama, FocusCamera and BHphoto.

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There has been a new price drop on thw world’s strongest SD cards: They are now 17% off at Adorama, FocusCamera and BHphoto.

There is also a bunch of instant coupon code rebates deals on third party NP-FZ100 batteries:
– 15% off on the Smatree NP-FZ100 Rechargeable Battery (2-Pack) with Dual Charger Compatible sold by Amazon.
– $5 off on the Wasabi Power Battery (2-Pack) and Dual USB Charger sold by Amazon.

 

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