Press Release: Aurora Aperture introduces a new filter system: adapter mount format filters for mirrorless mount adapters

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Aurora Aperture introduced a new filter system which you can preorder on Kickstarter (Click here).

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Aurora Aperture introduces a revolutionary filter system: adapter mount format filters for mirrorless mount adapters

Irvine, California, July 15th, 2019 – Aurora Aperture Inc. today has introduced a revolutionary filter system, the Aurora Aperture Adapter Mount Format (AMF) filter for mirrorless mount adapters.

The AMF filters drop into mirrorless camera mount adapters such as the Canon Mount Adapter EF-EOS R, the Nikon FTZ, the Sigma MC-11 for Sony E, and the Sigma MC-21 for the L mount.

“In 2017 we introduced a rear mount filter system for the Canon EF 11-24mm F4L USM: The Aurora CR format, an industry-first rear mount glass filter,” said Jeff Chen, founder and CEO of Aurora Aperture Inc. “The Aurora Aperture CR format filters solves the problem of needing a huge filter adapter and massive filters for lenses that have protruding front elements. Due to the recent pivot of mirrorless camera development and releases from Canon, Nikon, Panasonic, Sony, and others: We’ve invented the Adapter Mount Format for the mirrorless mount adapters which enables mirrorless camera users to use a single set of filters for all their DSLR lenses regardless of the filter thread size.”

One Mount One Filter

Designed in California, the Aurora Aperture AMF drop-in filters offer many advantages over traditional front–mounted lens filters. Since a drop-in filter goes inside a mount adapter, users only need one set of filters per adapter instead of specific thread sizes for each lens. It not only saves users from having to buy multiple sets of filters or large diameter filters – but it also means awkward to use step-up rings are no longer necessary.

The drop-in filters are very compact and lightweight, meaning that they’re easily carried. They cost much less than traditional front mount filters, especially in comparison to large filter thread sizes.

Any DSLR lens that can be mounted on the four supported mirrorless mount adapters can be used with these drop-in filters, whether the lens has a front filter thread or not. This is especially beneficial for ultra wide-angle lenses without a front filter thread which would otherwise require massive filters on a bulky adapter.

Available Filters

  1. PowerUV™, a sensor protector filter to shield the camera sensor from contamination
  2. PowerND™, neutral density (ND) filters of light reduction strength in ND4 (2 stops), ND16 (4 stops), ND64 (6 stops), ND256 (8 stops), ND4000 (12 stops), and ND65000 (16 stops)
  3. PowerGND™, soft graduated neutral density (GND) filters of light reduction strength in ND3 (1.5 stops), ND6 (2.5 stops), and ND12 (3.5 stops)
  4. PowerDusk™, a light pollution reduction filter for astrophotography and for cityscape photography in blue hours by reducing artificial light pollution.

Schott B270® glass is used as the foundation of filters except for the PowerDusk which is based on neodymium glass. Multi-layer nano-coatings are used for light reduction so the filters are able to meet high-resolution demands of 4k/8k video and the high pixel density of modern-day sensors.

A PFPE based nano-coating is applied to both optical surfaces, ensuring the protection of filter against water, oil, dust, and dirt. This coating allows the filter to be easily cleaned as substances do not adhere as easily and are removed with little effort. The PFPE based nano coating has a 110-degree static contact angle, one of the best in the industry.

Aerospace-grade 7051 aluminum alloy is used for the filter frame. This material is practically twice as strong as 6000 series aluminum alloy used in conventional lens filters.

Availability and Pricing

The AMF Filters will be available through a kickstarter.com crowdfunding campaign starting in July 2019. The general public and dealer availability starts in October 2019. The price will start from $44 and goes up to $83 per filter, depending on the type of filter.

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DPReview TV: Sony a7R IV Preview

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Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, BuyDig, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.
XLR-K3M Mic at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.

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Sony manager reassures: We are working to give you 4k60p and 10bit 4:2:2 on a Sony Alpha camera!

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Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, BuyDig, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.
XLR-K3M Mic at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.

After the Sony A7rIV announcement there were some bloggers expressing concerns if Sony will ever release a new A7s camera. Well the answer is clearly yes! Sony managers confirmed in this interview that they are working to deliver a 4k60p and 10bit 4:2:2 Sony Alpha camera to their customers:

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(SR4) New Sony RX camera to be announced next week

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Sony is likely to announce a new RX camera next week (could be July 23 or July 24). We have no info about WHAT camera this is.

What we know is that Sony will have one more camera announcement in August too. No idea what this might be yet…but ti’s not the A7sIII and not the A9II.

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Sony A7R4 First Impressions by Albert Dros

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Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Park UK.
XLR-K3M Mic at BHphoto, Park UK.

Sony A7R4 First Impressions
Albert Dros

A few weeks ago Sony asked me if I wanted to do a quick test run with the -at that time- unannounced Sony A7R4. I was pleasantly surprised as I (and I am sure many others) expected the A7S3 to come out first. I obviously agreed and was excited to test the new camera as one of the first in the world. I was only able to test the camera for about 2.5 days so I can’t go too much in depth. This article is about my first impressions and you can expect my full review when I have the camera for a few months.

Note that at the time of writing this article, I was only able to shoot in JPG with the camera. There is currently no software to process the RAW files. So all of the images you see in this article are shot in JPG and some are slightly edited (contrast adjustment, slight color adjustments), cropped and/or straightened.

For better quality images, check the gallery at the end of this article.

First things first: this camera is from the R series. R meaning resolution, it comes without a doubt that the new R4 is the next step in resolution: it comes with a 61 megapixel sensor which is the biggest megapixel sensor for full frame on the market. It’s about 50% more megapixel than the A7RIII which is a huge increase. I’m sure all the trolls will start streaming ‘Who needs 61 megapixel anyway!?’ But in these times, a lot of people, including me, really benefit from a higher resolution. I often sell licenses of images for billboards and the bigger the megapixel count really helps with the quality here. Bigger megapixel also means you can crop an image much more and still get great quality.

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The new Sony A7rIV preorders are now open in the USA too!

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At last also our USA readers can preorder the new camera:

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, BuyDig, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.
XLR-K3M Mic at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.

Don’t forget there is a LOT of new E-mount gear on preorder:

Sigma FE lenses:
Sigma 35mm f/1.2 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys. In EU at Calumet DE, ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys. In EU at Calumet DE, ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys. In EU at Calumet DE, ParkUK, WexUK.

Sony 35mm f/1.8 FE:
In the USA/CA at Adorama, Amazon, FocusCamera, BHphoto and Henrys.
In EUROPE at Calumet DE, ParkCameras, WexUK, Calumet NL.

Tamron 17-28mm f/2.8 FE preorders:
In the USA at BHphoto, Amazon, FocusCamera, BuyDig and Adorama.
In Europe it’s available at Calumet DE, WexUK, Park UK and CameraTools NL.

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Full Sony A7rIV vs A7rIII spec comparison shows new A7rIV has a tiny bit smaller sensor!

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You can now see the full A7rIV versus A7rIII specs comparison table on this special BHphoto page. Something unexpected can be noticed: The new A7rIV has a slightly smaller sensor!

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, BuyDig, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Adorama, BuyDig, Park UK.
XLR-K3M Mic at BHphoto, Adorama, BuyDig, Park UK.

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