July 2025 Interchangeable Lens Sales Ranking Revealed by Kitamura Camera
The Japanese store Kitamura shared the bestseller list for the month of July. And it’s all an E-mount gear festival :)
Top 10 Interchangeable Lens Cameras – July 2025:
- Sony a7 IV Zoom Lens Kit
- Sony VLOGCAM ZV-E10 Double Zoom Lens Kit
- Sony a7C II
- Sony α6400 Double Zoom Lens Kit
- Sony a7R V
- Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit
- Sony α6700 High-Power Zoom Lens Kit
- Nikon Z30 Double Zoom Kit
- Fujifilm X-M5
- Nikon Z5 II
Top 10 Interchangeable Lenses – July 2025:
- Sigma 18-50mm F2.8 DC DN Contemporary (Fujifilm X-mount)
- Canon RF100–400mm F5.6–8 IS USM
- Fujifilm XF16–55mm F2.8 R LM WR II
- Sigma 28–70mm F2.8 DG DN Contemporary (Sony E-mount)
- Sony E 70–350mm F4.5–6.3 G OSS
- Sigma 18–50mm F2.8 DC DN Contemporary (Sony E-mount)
- OM SYSTEM M.ZUIKO DIGITAL ED 75–300mm F4.8–6.7 II
- Sigma 16–300mm F3.5–6.7 DC OS Contemporary (Sony E-mount)
- Canon EF50mm F1.8 STM
- Tamron 28–75mm F/2.8 Di III VXD G2 (Sony E-mount)
New Sigma 12mm f/1.4 APSC lens tests
Preorders:
Sigma 200mm f/2.0 at BHphoto, Amazon, Adorama, FotoKoch, FotoErhardt, Calumet, WexUK.
Sigma 12mm f/1.4 at BHphoto, Amazon, Adorama, FotoKoch, FotoErhardt, Calumet, WexUK.
Sigma 12mm F1.4 DC review at SonyAlphaBlog:
The Sigma 12mm F1.4 , if the very first F1.4 wide angle for APSC, it is a little gem : light and compact, excellent sharpness on the entire frame, very good Af, color rendering, bokeh , resistance to flare and sunstars and an aperture ring
Youtube videos and reviews:
Just announced: $196 TTArtisan 14mm f/2.8 Full Frame ASPH Ultra-Wide Angle FE Lens
TTartisan just announced the new 14mm f/2.8 FullFrame manual focus lens you can preorder at Amazon US&EU, TTartisan, Pergear.
Insider info: Ricoh GR IV preorders are HUGE and Sony should learn the lesson!
Since today the Ricoh GR IV is available for preorder at B&H Photo, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK.
I talked to some major EU and US managers and preorder numbers for the Ricoh GR IV are huge! Sony will benefit from it as the new 25.7MP sensor is made by them. But again, I do hope Sony learns this lesson and will make a Sony RX100 with an APS-C sensor! You want this too right?
Surprise: New Viltrox(?) 35-50mm f/1.4 Full Frame zoom coming in 2026?
A world’s first, the 35-50mm f/1.4 FE:
A new rumor circulating on Chinese social media platform Weibo hints at a groundbreaking full-frame zoom lens set to arrive in 2026: a 35–50mm f/1.4. Reportedly developed by a well-known Chinese manufacturer—possibly Viltrox—this would mark the first-ever full-frame autofocus zoom lens from a Chinese brand.
If true, this lens could steal the spotlight by offering an f/1.4 constant aperture—surpassing the current title holder, the Sigma 18–35mm f/1.8, as the fastest zoom lens available. While the 35–50mm range is relatively narrow, such a lens could effectively replace two key primes: the Sony 35mm f/1.4 GM and the Sony 50mm f/1.4 GM. It’s an ambitious move that, if real, would signal a bold leap forward for Chinese lens makers on the global stage.
One more thing:
It is reported that several Chinese optical brands are actively working on autofocus zoom E-mount lenses, with current reports pointing to at least five in development. The Weibo account reports that according to a senior executive from one Chinese manufacturer, a major milestone is on the horizon. By 2026, we can expect a wave of new autofocus zoom lens releases from various Chinese brands. These lenses—developed through in-house innovation, strategic imports, or acquisitions—represent the culmination of years of progress in optics, including advancements in glass formulation, autofocus algorithms, coatings, and motor technology.
And now let me know in the comment system if you would actually be interesting in owning a 35-50mm f/1.4 FE lens!