On October 18 (+1 or -1 day) Sony will announce a new camera. Of that I am 1000% sure. And the chances are good that this might be the new A7sIII. All we know from a reliable source is that it has the same A9 PDAF. All the rest is speculation for now.

Dominik Kutrowski from our Sony A7sIII facebook group shared this:

I was on a sony alpha day this weekend. Some employees from Sony were present. One of them told me, that there are rumors about a Sony a9s, that combines the low light caps of the Sony a7s II with the incredible sensor of the Sony a9. There could be also features like 4k60p and a complete new gamma profile. He said that he can’t confirm that properly, but that it’s very possible.

If Dominik info is correct (which we obviously cannot take for granted) this sounds like an A9 camera trimmed for video. If true I hope Sony improved the A9: For example real advanced touchscreen features, two FAST SD card slots, articulating screen and so on.

Anyway, that’s just speculation. What are you hoping to see on the new A7sIII?

Just a rendering of the possible A9s (but it could be named A7sIII)

UPDATE: Sony teased an “exciting camera launch” but we now learned this is for a new camcorder and not an new A7sIII.

Original rumor before the update:

–

The chances are increasing that we will get a new A7sIII (or A9s). This is the info I just got from three sources:

Source 1 (this was the source whom told me correctly there would be a new RX camera on September 12):

Source 2 (the source who shared correct announcement date of Sept 12 but was mistaken on the two camera announcement. But he was right many times before):

“After last RX announcement I am not 100% sure about anything, but I am pretty sure that video camera will be first like you wrote today. a9s or a7s3. And that is the surprise I wrote about before last announcement (because your other sources claimed it will be a7 III). Both are in plans but like I said – video camera should be first, a7 III will rather be announced in Q1 2018. And yes, it will be Full Frame GH5 killer!”

Source 3 wrote:

“Sony will announce ILCE7S3 at media in action NAB show.”

I hope to get a few specifics the upcoming hours. But I think we finally know what the “surprise camera” is that we rumored back in September and wasn’t announced along the RX10IV. Join our A7sIII group to further discuss news on this camera:
facebook.com/groups/SonyA7sIII/

I have no info if the new 135mm and 400mm FE lenses will be announced at the same event or maybe on another press event in November. Still a bit disappointed to hear the a7III is shipping in Q1. But it seems Sony decided to use their marketing and production resources to go after the Panasonic GH5 first.

–

Rumor ranking:
I am 100% sure Sony will announce one camera at or around October 18
I am 75% sure this is a new FF E-mount camera and 75% sure this is the A7sIII (or A9s)

I am now 100% sure that Sony will announce a new camera right at the Nab showshow. We can expect the announcement to happen around October 18… (+/- 1 day).

While I still have no SR5 rumor about what kind of camera we will get ….I got these two new information you have to take with a grain of salt:

1) Sony A7III to ship in early 2018 (announcement date uncertain). Still rumored to be a 24MP camera with 6fps (mechanical), touchscreen, 4k 30fps and up to 200.000 ISO.

2) The surprise camera we rumored about days ago is the new A7sIII. One source says that this camera is coming at Nabshow. If (big if!) this source is right it probably means Sony wanted to first release a proper GH5 competitor and maybe that’s why the A7III is coming in early 2018 only?
The source also said the features are “big” and the price is “big” too.

The NABshow “Media in action” is something different than the PhotoPlus show which starts on October 25. The Nabshow would be an ideal place for a new A7sIII announcement.

Join our groups to discuss the future new camera:
Sony A7rIII group and Sony A7rIII page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page

–

One more thing about SR5 Lens rumors: My trusted sources who shared all correct lens info the past 12 months still say the 135mm and 400m FE lenses (but announcement date unclear). For the record those are the rumors they shared previously and proved to be correct (links to the rumor article):
Sony A9.
100-400mm FE.
85mm FE.
100mm STF.
16-35mm GM
135mm Batis