Sony interview at Lensvid: “We are working on algorithms to increase the battery life and decrease the overheating on E-mount cameras”

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Lensvid posted that Sony video interview. A couple of news we got from this:

1) Sony sees a market for A-mount enthusiasts (particularly in the mid-upper level)
2) don’t expect Sony to make any entry level camera other than the A68
3) We will quickly recover from the Kumamoto damage
4) We are working on algorithms to increase the battery life and lower the overheating on E-mount cameras. These could be released
5) In Europe we have 25% of the Full Frame market share

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The new fastest Sandisk SD cards are now in Stock in USA and Europe

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64gb

The new fastest Sandisk cards ever are in Stock in USA&Europe:
32GB at Adorama, Bhphoto, Amazon.de, Amazon UK, Amazon.fr, Amazon.it and Amazon.es.
64GB at Adorama, BHphotoAmazon.de, Amazon UK, Amazon.fr, Amazon.it and Amazon.es.
The 128GB is available in Europe only at Amazon.de, Amazon UK, Amazon.fr, Amazon.it and Amazon.es.

Reminder: There is a new long list of Special PDN show deals at BHphoto (Click here to see them all).

New Sony A6500 and RX100m5 preorder links:
A6500 at BHphoto, Amazon, Adorama. In EU at Calumet.de. WexUK. PCHstore.
RX100m5 at BHphoto, Amazon, Adorama. In EU at Calumet.de. WexUK. PCHstore.
New Underwater housing for all RX100 cameras at BHphoto, Adorama.

All other new Sony stuff on preorder:
Sony A99II at BHphoto, Adorama. Amazon. Calumet Germany and WexUK.
Loxia 85mm f/2.4 at BHphoto and Adorama.
Tamron 150-600mm G2 A-mount lens at Bhphoto.Rokinon 35mm f/1.2 APS-C E-mount lens at BHphoto.
Rokinon 14mm f/2.8 autofocus FE lens at Amazon and BHphoto.
Lensbaby Trio 28mm E-mount lens at BHphoto, Adorama and WexUK.

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(SR4) More confirmations the 16-35mm f/2.8 GM lens is not far away from the announcement

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sony_sel1635z_vario_tessar_t_e_16_35mm_1082052

Image on top shows the current 16-35mm f/4.0 Zeiss FE lens

I got one more confirmation the 16-35mm f/2.8 GM lens has been developed by Sony. There is even an indirect confirmation from a Sony photographer at the Photokina show (youtube video here in German). When showing the 16-35mm f/4.0 lens he says: “Here we have a 16-35 f4. For the beginning. I didn’t say that…

I just wonder when Sony will announce the lens. Why? because just recently Sony had to delay the 70-200mm GM shipment by up to three months! Don’t know if there is a production chain issue or really a high demand as stated by Sony.

The three current GM lenses are:
24-70mm GM store links: [shopcountry 47915].
85mm GM store links: [shopcountry 48072]
70-200mm GM store links: [shopcountry 48791]

 

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Zeiss Batis manager Pollmann: “Batis weather sealing can resist a sandstorm”

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batis

Finnish Sony Alpha photographer Toni Ahvenainen interviewed Dr. Michael Pollmann from ZEISS, who is a product manager for the Batis lens family. The full interview can be read at Lenspire. There are many interesting answers and I will report only three of them:

1) Batis production shortage:

We simply underestimated the need for the lenses.  We had to increase our output several times before we were able to meet the demand. But this should now belong to the past. Recently our output had been significantly higher than the stable order income, allowing us to fulfill open orders.

2) Debunking the E-mount design flaw:

Due to the shorter distance from sensor to camera mount, the “common” design concepts used in lenses for DSLR cameras are no option. You have to start differently. And, of course, in the beginning you don’t know, whether it works out or not. Fortunately it did with the Batis 2.8/18.

3) About the weather sealing

For the water resistance tests we have our own environmental test lab on site, for the dust resistance we use an external test lab. Both tests are done in quite harsh tests. The lenses are directly exposed to water (simulating rain) and dust.  The “dust” used in the test is so extremely fine – I’d not expected, that a lens would pass this test. A grain of sand is huge in comparison to this dust. It’s more like fine powder. The lens sits in the test chamber and the powder swirls around the lens for hours. After the test is shut off, the powder settles and at the end the lens is totally covered in powder. I cannot think of any real life situation, which comes close to this test. Maybe a sand storm, but that’s probably not the typical situation, when you expose a lens to the environment… Nevertheless Batis lenses passed all the tests.

Links to all current Batis and Loxia lenses:
Batis 18mm at [shopcountry 47045].
Batis 25mm at [shopcountry 45790].
Batis 85mm at [shopcountry 45791].
Loxia 21mm at [shopcountry 46456].
Loxia 35mm at [shopcountry 47046].
Loxia 50mm at [shopcountry 47047].
Loxia 85mm at [shopcountry 51973].

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The world’s fastest 12mm lens is now available for preorder at BHphoto (A and E-mount version)

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venus12mm

The new Laowa 12mm f/2.8 FE lens is now available for preorder at for E-mount at BHphoto (Click here) and at Laowa store. The A-mount version is also available at BHphoto (Click here). The lens has almost Invisible distortion and is the fastest 12mm lens on market.

Reminder: There is a new long list of Special PDN show deals at BHphoto (Click here to see them all).

New Sony A6500 and RX100m5 preorder links:
A6500 at BHphoto, Amazon, Adorama. In EU at Calumet.de. WexUK. PCHstore.
RX100m5 at BHphoto, Amazon, Adorama. In EU at Calumet.de. WexUK. PCHstore.
New Underwater housing for all RX100 cameras at BHphoto, Adorama.

All other new Sony stuff on preorder:
Sony A99II at BHphoto, Adorama. Amazon. Calumet Germany and WexUK.
Loxia 85mm f/2.4 at BHphoto and Adorama.
Tamron 150-600mm G2 A-mount lens at Bhphoto.Rokinon 35mm f/1.2 APS-C E-mount lens at BHphoto.
Rokinon 14mm f/2.8 autofocus FE lens at Amazon and BHphoto.
Lensbaby Trio 28mm E-mount lens at BHphoto, Adorama and WexUK.

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