A reader (Thanks!) sent me this image from the IBC show in Amsterdam. It’s a posted displaying all six 7Artisans autofocus E-mount lenses. The new lenses on top of the existing 50 and 85mm primes are:

AF 35mm F2.8
AF 40mm F2.8
AF 24mm F1.8
AF 35mm F1.8

Sigma 28-45mm T2.0 AF Cine Zoom (left) versus the Sigma 28-45mm f/1.8 DG DN Art (right)

PetaPixel published the first image of the Cine lens version of the current Sigma 28-45mm f/1.8 FE lens. The image shows the L-mount version but there will be obviously also an E-mount version.

Compared to the regular lens the Cine lens those differences:

• Cine lens weights 1250g instead of 960g
• It has 6mm filter size instead of 82mm
• Four additional marked focal lengths
• No automatic aperture position

No pricing has been announced yet by Sigma. But what’s very important to know is that this is Sigma’s first Cine lens with autofocus!

Choose the Right Focus Area on your Sony Alpha Camera

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
All you need to know about the New Tamron 50-300mm Lens! (Mikes Camera).
Eye Photography: How to Take Close-Up Photos of an Iris (42West).
Back to School: 43 Needs and Wants for Film School (Explora).
Are Retro Camera Designs Stupid? (Cammackey)
The Best Mirrorless Cameras (ThePhoBlographer).
Shure Announces Plethora of New Wireless Offerings (Explora).
How to Choose the Best Camera for Portraits (42West).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group.

The top three best selling cameras

The large Japanese store Mapcamera has shared the top 10 best-selling cameras in August:

1. Fujifilm X-T5
2. FujiFilm X100VI
3. Canon R5II
4. Nikon Z8
5. Sony ZV-E10II
6. FujiFilm X-T50
7. Sony α7C II
8. Canon EOS R6 Mark II
9. Nikon Z f
10. Nikon Z6III

Compared to the July ranking the A7rV and A7IV have fallen out of the top 10. Fujifilm gained the most with two cameras on top. We also find lot’s of new entries like the R5II, Z6III and ZV-E10II. We really need to get some new camera from Sony to see a comeback of strong Sony sales: We need the A7sIV, A1II and A7V!

Sony suspended the firmware update for the Sony A7RV:

We confirmed that some ILCE-7RM5 cameras may not start up after installing the version 3.00 update.
We have suspended the update while we investigate the cause.
(September 13, 2024)

Some readers (including youtuber Peter Gregg) told me they experienced issues withe the new FX30 firmware update too (But Sony did not suspend the FX30-FX3 firmware update yet). What’s also true is that most testers did not have any issue at all. Weird…