New Sigma Lenses Start Shipping Today!

Sigma 135mm f/1.4 preorder links at BHphoto, Adorama, Amazon, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 35mm f/1.2 II preorder links at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 20-200mm f/3.5-6.3 preorder links at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 28-45mm T2 Cine Zoom Lens with AF preorder at BHphoto. Adorama.

The new Kase 85mm f/1.4 AF E-mount Lens is now available for preorder at BHphoto (Click here). Will start to ship out on November 17.

This TINY Lens Creates HUGE Images! Laowa 12mm f/2.8 Lite Zero-D FF Review

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
The Handmade Photograph | History, Evolution & Inspiration (Explora)
How to Do A Concept Photoshoot: From Concept to Capture (42West)
Viltrox 56mm f1.2 Pro – Weather Sealed Beast! (Thomas Fransson).
15 Years of Photo Editing Advice in 15 minutes (Micro Four Nerds)
You don’t need a “cinema” camera to shoot good video (George Holden).
Canon to Sony APS-C Stitching Adapter with a Twist! (Fotodiox).
What I’ve Learned from Photographing Birds from a Hide (42West)
Handheld Ice Light 3 Offers On-Location Creators Powerful Light (Explora)

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Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

Back in May, the Sony A7sIII was still selling for $3,198—now it’s up to $3,998. That’s a 25% price hike on a camera that’s already over five years old…pretty remarkable. On the bright side, if you already own an A7sIII, its used value has gone up as well, meaning your camera just got more valuable.

Here’s how the prices have increased in percentage terms from May until today (most expensive cameras on top):

• 7.7% on the Sony a1II (+$500)
• 13.3% on the Sony A9III (+$800)
• 18% on the Sony A1 (+900)
• 0% on the Sony A9II
• 20% on the Sony A7RV (+$700)
• 25% on the Sony A7sIII (+$800)
• 21,4% on the Sony A7rIV (+$500)
• 21,4% on the Sony A7cR (+$600)
• 31.6% on the Sony ZV-E1 (+$600)
• 10% on the Sony A7IV (+$200)
• 53.9% on the Sony A7III (+$700)
• 14.3% on the Sony A6700 (+200)
• 23.1% on the Sony ZV-E10II (+$150)
• 46.7% on the Sony A6400 (+$350)
• 0% on the Sony A6600 
• 41.7% on the Sony A6100 (+$250)
• 31% on the Sony RX100VII (+400)

As you can see, some cameras have jumped by as much as 50%! Sony manufactures its top-tier models in Japan, where imports face a 15% tariff. Many entry-level and compact models are built in China (30% tariff), while a number of mid-range cameras come from Thailand (20% tariff).

Some examples on lenses:

• 8.5% on the Sony 600mm GM (+$1100)
• 8.3% on the Sony 400mm GM (+$1000)
• 13.3% on the Sony 300mm GM (+$800)
• 15.2% on the Sony 16-35mm GM II (+$350)
• 15.5% on the Sony 28-70mm f/2 GM (+$450)
• 13.8% on the Sony 400-800mm G (+$400)
• 10.3% on the Sony 12-24mm f/2.8 GM (+$300)
• 12.5% on the Sony 70-200mm f/2.8 GM OSS II (+$350)

The high-end lenses I mentioned are produced in Japan, which is why their price hikes have been relatively moderate. In contrast, lenses manufactured in China have seen much sharper increases:

• 40% on the Sony 50mm f/1.8 (+$80)
• 27.3% on the Sony E 11mm f/1.8 (+$150)
• 27.3% on the Sony FE 85mm f/1.8 (+$150)

I do expect some discounts during the holiday season, but looking ahead, it feels like affordability won’t be part of Sony’s strategy anymore. The big question is: once tariffs are factored in, how high will the price of the Sony A7V climb?

Leaked image of the Sony A7V prototype

After yesterdays video three new “sources” contacted me. Those are not long time trusted sources so I cannot know if they are telling me the truth. But I had the chance to chat with them a bit longer and they seemed to be genuine in their intention. Still, I have been naive before and/or they may got wrong information form their sources. So take it with a grain of salt!

Source 1:

the camera will feature a brand-new sensor

Source 2:

I can assure you that the sensor definitely captured images that had more than 33 Mpix. I 100% believe that the “L:33M” being displayed on screen is entirely a software issue. 

Source 3:

I think with 99% confidence the A7IV is going to be stacked/semi stacked with additional video features

I appreciate the effort and thanks for trying to help, but I still cannot tell my readers anything certain about the sensor :(

Another long time reader (Thanks George) wrote this:

I saw your recent videos and posts on the A7V. I understand that the use of the 33mp sensor from Sony seems like a misstep.
Following the investor presentation documents I sent earlier you can see that this development was the likely outcome. Likely, the sensor is minimally tweaked and optimized for less noise and integration with the AI processor.

This is likely why a company like Sony still utilizes investors as part of the sensor creation process. We will know when a new sensor is being implemented in a new mirrorless camera because we will see a spike in capital expenditure. 

My guess is that the Sony Imaging team already has a sensor design and logic suite for the next gen of cameras but is not yet green lit to build the camera. 

From the attached slide we can see that Sony is reducing expenses until 2026. New tech is coming from Sony but we will need to be patient. I am certain, 2027 will see some exciting developments from Sony like the TRISTA technology.

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To share rumors please reach out using my anonymous contact form or contact me via eMail, Signal, Telegram. Thanks!

UGreen introduced their most affordable NAS solutions:

• The UGREEN NASync DH4300 Plus 4-Bay at Ugreen (worldwide store) and Amazon (worldwide store).
• The UGREEN NASync DH2300 2.Bay NAS (preorders will open in late October)

I’m one of those disorganized photographers with nearly a dozen hard drives scattered around, full of photos and memories. Here are just some of my hard drives:

I know it’s ugly :)

Lately, I’ve been seriously considering a NAS to finally get everything organized and secure. I was ready to go for the UGREEN NASync DXP4800 Plus 4-Bay, but this new entry-level version might actually be enough for my main goal: safely storing my images.

Asked ChatGPT to make this side by side comparison and I think I will get the DH4300:

I will buy four Seagate IronWolf Pro 24 TB disks and use the RAID 5 setting. This gives me 72 TB of usable space (with one drive’s worth of space reserved for parity).

Here is a review of the new entry level NAS: