Capture One launched a special free(!) express version for all Sony camera owners you can download here:
http://www.phaseone.com/en/Imaging-Software/Capture-One-for-Sony.aspx.

This is the official description:

Capture One Express (for Sony)

Capture One Express (for Sony) is one of the world’s best RAW converters, rendering precise colors and incredible detail. It contains flexible digital asset management, all the essential adjustment tools and fast, responsive performance in one customizable and integrated solution.

Think of Capture One Express (for Sony) as your digital assistant, allowing you to focus on realizing your vision for every shot. With its simplicity, intuitive organization and speed, it gives you peace of mind and provides you with an array of powerful tools.

via Brian Smith

If you want to see the first hands-on images with the new FE lenses jump over at Photographyblog:
16-35mm hands-on
90mm macro hands-on
35mm 1.4 hands-on
24-240mm hands-on

Those lenses do look quite big in a lady’s hand!

Preorders, price and specs (Click on store name):
Zeiss 16-35mm FE at Amazon, Adorama, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.
HVL-F32M Flash at Adorama, BHphoto.
HVL-F32M Flash in Europe at Sony DE, IT,
Sony RMT-VP1K Wireless Remote Commander & Receiver Kit at Adorama, BHphoto.
Sony XLR-K2M XLR Adaptor Kit (with microphone) at Adorama.
Sony LCS-PSC7 System Bag (Black) at BHphoto.

Important: I will continually update this post! Stay tuned!

Preorders, price and specs (Click on store name):
Zeiss 16-35mm FE at Amazon, Adorama, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.
HVL-F32M Flash at Adorama, BHphoto.
HVL-F32M Flash in Europe at Sony DE, IT,
Sony RMT-VP1K Wireless Remote Commander & Receiver Kit at Adorama, BHphoto.
Sony XLR-K2M XLR Adaptor Kit (with microphone) at Adorama, BHphoto.
Sony LCS-PSC7 System Bag (Black) at BHphoto.

New FE lenses coming early next year:
24-240mm f/3.5-6.3 OSS
28mm f/2.0
35mm Zeiss f/1.4
90mm f/2.8 macro
16mm Fisheye Converter
21mm Ulta Wide Converter

Good and Bad Surprise:
Also a “large aperture prime” lens is coming (read here on SAR).
No word about A-mount! That’s absolutely not good from Sony!

Here are the images (Thanks Lars for them!)

Also PRO support is coming (in Germany)

Image courtesy: ePhotozine.

This is the updated FE lens roadmap. And like you see there is also a yet unannounced “large aperture prime” lens which is likely to be the 85mm FE lens.

Click on the image to see a full size version:

Preorders, price and specs (Click on store name):
Zeiss 16-35mm FE at Amazon, Adorama, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.
HVL-F32M Flash at Adorama, BHphoto.
HVL-F32M Flash in Europe at Sony DE, IT,
Sony RMT-VP1K Wireless Remote Commander & Receiver Kit at Adorama, BHphoto.
Sony XLR-K2M XLR Adaptor Kit (with microphone) at Adorama, BHphoto.
Sony LCS-PSC7 System Bag (Black) at BHphoto.

People keep asking me about the new A-mount lenses. So here is my short answer for now:

The source who told me that new A-mount lens would come at Photokina is actually a long time trusted source. So I am very surprised like you to not see any new A-mount lens today. There are now three things that could have happened:

1) That trusted source was wrong for the first time.
2) Sony will show some updated A-mount lens the next days.
3) Sony did “freeze” the A-mount lens launch.

Will try to get the right answer the coming days…and I hope for you it’s answer 1) or 2) !

Here is the official press text and preorder links:

Zeiss 16-35mm FE at Amazon, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.

Sony Introduces New ZEISS 16-35mm F4 Wide Angle Zoom Lens for E-mount Cameras

SAN DIEGO, Sept. 15, 2014 – Packing a serious amount of imaging power into a light, compact frame, the new Sony Vario-Tessar T* FE 16-35mm F4 ZA OSS (SEL1635Z) lens offers photo enthusiasts a compelling choice for wide-angle photography including landscapes, architecture and more.

A natural match for the acclaimed α7 Series of 35mm full-frame cameras, the new Vario-Tessar T* FE 16-35mm F4 ZA OSS is Sony’s fifth full-frame zoom lens developed for the E-mount system, joining the Sony FE 28-70mm (model SEL2870), ZEISS 24-70mm F4 (model SEL2470Z), 70-200mm F4 G (model SEL70200G) and 28-135mm F4 G Power Zoom (model SELP28135G) lenses.

The new Vario-Tessar T* FE 16-35mm F4 ZA OSS wide-angle zoom lens features an uncompromising optical design with five aspherical lens elements, including one large AA (advanced aspherical) element and three ED glass elements. This ensures outstanding corner-to-corner resolution and sharpness, while reducing distortion and minimizing color aberration

A signature of ZEISS lenses, the Vario-Tessar T* FE 16-35mm F4 ZA OSS features T* coating on its optical surfaces which minimizes flare and ghosting and boosts contrast, clarity and depth with landscape shots and strongly backlit scenes. It also has a constant F4 maximum aperture, allowing photographers to achieve beautiful background defocus effects with a shallow depth of field at all focal lengths. The lens is equipped with Optical SteadyShot™ image stabilization and is dust and moisture resistant, allowing it to perform well in tough shooting environments.

Sony α Lenses Assortment

With the addition of the new Vario-Tessar T* FE 16-35mm F4 ZA OSS, the E-mount lens family now includes 24 different lenses and adapters, including several other premium options from ZEISS® and Sony’s G Series Lenses:

E 16mm F2.8
E 20mm F2.8
E 35mm F1.8 OSS
E 50mm F1.8 OSS
E 30mm F3.5 Macro
E 24mm F1.8 ZEISS
E 10-18mm F4 OSS
E PZ 16-50mm F3.5 – F5.6 OSS
E 18-55mm F3.5 – F5.6 OSS
E 18-200mm F3.5 – F6.3 OSS
E 18-200mm F3.5 – F6.3 OSS LE
E PZ 18-200mm F3.5 – F5.6 OSS
E 55-210mm F4.5 – F6.3 OSS
E PZ 18-105mm F4 G OSS
E 16-70mm F4 ZEISS OSS
FE 28-70mm F3.5 – 5.6 OSS
FE 35mm F2.8 ZEISS
FE 55mm F1.8 ZEISS
FE 24-70mm F4 ZEISS OSS
FE 70-200mm F4 G OSS
FE 28-135mm F4 G OSS
FE 16-35mm F4 ZEISS OSS

New Sony α Accessories

Sony has also introduced a range of new accessories for their α (alpha) mount camera system including the compact HVL-F32M flash. Rated at a generous GN32 guide number, the flash head can be adjusted in a variety of directions for pro-style bounce effects and has a variety of advanced flash functions including ADI flash metering, high-speed sync and Auto White Balance, and is dust and moisture resistant.

The new XLR-K2M XLR adaptor kit provides pro-style balanced audio input to α7 Series cameras plus the α99, Cyber-shot™ RX10 and NEX-VG900 interchangeable lens camcorder, and comes paired with the ECM-XM1 shotgun microphone.

Additionally, the RMT-VP1K wireless remote kit lets photographers enjoy ‘hands-off’ control of cameras functions including shutter release, start / stop movie recording and zoom. There is also a stylish new LCS-PCS7 system bag that’s an ideal match for the α7 Series of cameras.

Pricing and Availability

The Vario-Tessar T* FE 16-35mm F4 ZA OSS (SEL1635Z) full-frame wide-angle zoom lens will be available this November for about $1350.

The HVL-F32M flash will be available this December for about $300.

The XLR-K2M XLR adaptor kit will be available this October for about $600.

The RMT-VP1K wireless remote kit will be available this November for about $70.

The LCS-PCS7 system bag will be available this October for about $160.

The new lens and accessories will all be sold at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

Few hours to go until Sony announces the new lenses. And hopefully we will finally now what that fast large aperture prime lens is :)  Here are a couple of notes for you:

1) Zeiss 16-35mm will ship within end of this year. All other lenses that Sony will Pre-announce today will ship 2015

2) Website sometimes doesn’t load. Just click ont he reload button of your browser if that happens.

3) I haven’t found any live streaming video yet. Please contact me if you find one (sonyalpharumors@gmail.com).

Announcement at 15:00 London time:
7am in San Francisco
10 am in NYC
16:00 in Berlin
23:00 in Tokyo.