Sony doing very well in Japan! (+Sony HX100v, HX9v, WX10 Hands-On)


MirrorlessRumors posted a summary of the worldwide digital market trends and shares. The most interesting data are the market shares in Japan (sales shares for the first 9 months 2010):

Compact camera is lead by Canon 19.0%, followed by Casio 15.2% and Panasonic 13.9%
DSLR cameras is lead by Canon 32.0% followed by Nikon 29.4% and on third place we have Sony 13.1%.
Mirrorless is lead by Panasonic 38.7% followed by Sony 32.2% and Olympus 29.1%

Sony is Number three in the DSLR market and Number two in the new Mirrorlessmarket. That’s a huge success if you consider that in Japane 40% of all sold system cameras are Mirrorless!

P.S: Photographyblog posted a Sony HX100v, HX9v, WX10 Hands-On.


Tamron SP AF 70-200mm f/2.8 review at Kurtmunger


Image courtesy:

Kurtmunger (Click here) tested the Tamron SP AF 70-200mm f/2.8 lens on the Sony A700 and A900: “Build quality is not great like the Sony, and the slot/screw drive focusing system is slow, but pretty accurate.  Unfortunately, there are no focus hold or focus limiter buttons to help out, that’s the down side.  On the up side, the lens performs very well optically, with relatively low distortion, good control of both axial and lateral color fringing, although color fringing is noticeable along the sides at the short end to about 135mm.”

For comparison: You can also read the Sony 70-200mm f/2.8 review at Kurtmunger and Photozone.

The Tamron lens costs $769 at BHphoto (Click here)
The Sony 70-200mm f/2.8 SSM Lens is just a little bit more expensive….$1,799.00 (!) at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).


(SR2) Photographers are testing the A77/A800


I just received an anonymous message from a photographer. This is NOT one of our trusted sources but I thought to post it anyway because I (and maybe also you) do have some question for him and I can only made them through this article. Here is the text he sent to me:

I am photographer working for Sony testing and I just received the pre launch version of the Sony A77/ A800 for bug fixing and stuff. Just want to announce, the camera is VERY close to being released now!

The question to the source: I would love to hear some “general impressions” about the A77 after your testing. Is the image quality much better than on the [shoplink 3617]A55[/shoplink]? Are you satisfied with the video quality? Do you think it’s the best APS-C camera to date (compared to the Nikon D7000, and Pentax K-5)? I know it’s impossible but….is there some kind of hybrid technology a là Fuji X100 (Click here ot see that camera). Thanks!

For SonyAlphaRumors readers. If you have some questions comment this post. Don’t ask him specs as he will probably not share them…and we already know them or not? ;)


If you have some rumor to share contact me at or use the contact form on the right sidebar. You can avoid to share name and email and it doesn’t store your IP-address. That will keep you 100% anonymous. Thanks! And invite your friends to follow us! Join us at Facebook, Twitter and follow our RSS-feed!

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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Sony NEX covers the end of the Space Shuttle Program


Dennis Biela contacted me to share his latest project he is going to realize with the help of the Sony NEX cameras:

Hi we have a project covering the end of the Space Shuttle Program and wanted to do 3D images for part of it. Problem is to get the spacing between the cameras correct to give the proper 3D affect and not give the viewer a headache. Plus even though Sony has a 3D effect built into the camera but it does not capture 2 images at the same moment in time one photo is taken then the camera moves and another photo is taken. Best solution we found for great quality and speed is 2 [shoplink 3003]Sony NEX-5’s[/shoplink]. One camera is inverted and we are using 2 [shoplink 5717]Nikon 20mm lenses[/shoplink] with [shoplink 5718]Nikon to Sony E adapters[/shoplink]. The cameras are fired though IR Bob Fisher the projects “Widget Guy” created the circut and the San Diego Air & Space museum restoration shop machined the bracket. Bob then put it all together. The small size and weight make working with two NEX-5 a breeze and no shutter lag.

Here is the various link to learn more about the project

our Facebook page

our funding page has a good video showing an overview to the project

SonyAlphaRumors wishes you good luck!


Sony A77 or Sony A800 or something else? What will be the final name?


That waiting for the A77 is killing you and me! The very latest not so useful info I did receive was that Sony is now approving the REAL final name of the upcoming pro APS-C model. Since months we named the camera A77 but there could be still a surprise and Sony could name it differently (what about Sony A800?). On eBay there are already many stores placing there bet on the final name:
We get 9 results when we search for the [shoplink 5687]A77 (Click here to see the search list)[/shoplink] and we get 48 items when we search for the [shoplink 5686]A800 (Click here)[/shoplink].

The A800 name clearly reminds us that it is the [shoplink 3228]Sony A700 successor[/shoplink]. The A77 would  focus the attention on the translucent technology reminding us that this is the top model of the current [shoplink 3620]A33[/shoplink] and [shoplink 3617]A55[/shoplink] cameras.

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