New Canon strategy: Smallest DSLR antidote against mirrorless (and NEX).

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T4i vs the new SL1 and vs the mirrorless EOS-M size comparison image via Dpreview.

In the DSLR world Canon is certainly way stronger than Sony. But it is also truth that Canon wasn’t able to strike a home-run with their EOS-M mirrorless system. The Sony NEX system is way more mature and has more appeal than the current Canon offering. And it seems to me that today Canon is trying a new way to fight back against the mirrorless (and NEX) success. They launched the world smallest APS-C DSLR with the new Canon EOS 100D/Rebel SL1. Price specs and preorders are up at Amazon, Adorama and BHphoto.

It has to be seen if that will really help. My instinctive answer is NO. But you may have a different opinion…

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(SR3) The Hasselbald SLT clone is not going to be made?

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The Hasselblad Lunar is coming in April and it will cost you over $5.000 to get one. And as you may remember from photokina Hasselblad also showed this sketch of a Hasselblad SLT FF camera. According to a new source Hasselblad will not launch an SLT camera but focus fully on the NEX system instead. And unlike the Lunar Hasselblad also has the plan to work on some really unique products (cameras and lenses) that are not simply S
ony cameras with a lot of luxury around. The Lunar is just the start….

Just my two cents. If I would be in charge at Hasselblad I would push to make a digital and modular [shoplink 17505 ebay]500c styled camera (here on eBay)[/shoplink] with Sony medium format sensor. Capable of taking both A and E mount FF lenses and of course Hasselblad medium format lenses. Yeah I know, I should stop making such impossible dreams :)
[shoplink 17505 ebay]

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

 

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New Sony 20mm f/2.8 E-mount lens test.

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The Japanese Blog Ichie-inc (translation here) posted a first 20mm pancake lens test. They compared the performance of the lens with the “older” 16mm pancake. It’s up to you to comment if the 20mm lens is better than the 16mm or not :)

The lens will ship in April in EU and US countries (April 10 according to BHphoto).

The more expensive and certainly better performing 50mm f/1.4 Zeiss A-mount lens will ship from very late may only. Preorders are up at Amazon (Click here), Adorama (Click here), BHphoto (Click here) and SonyStore USA (via AlphaCameraDeals). In Europe at Wex UK and Amazon DE.

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(SR3) Rumors about a triple A-mount lens update.

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After all these NEX and E-mount news here comes a new A-mount rumor :)

Dyxum forum member TrainerKen wrote: “A couple weeks ago the Sony’s regional rep put on an event where multiple units of RX1 and RX100’s were provided for people to try out… I was one of the participants… Anyway, that night I asked him about the rumor of the new Sony 70-200G, and he did say a new one is coming, along with a revamped CZ135 and CZ85. They will have SSM and weather sealing”

I can confirm that a 70-200mm  G lens update is on schedule for this year (maybe coming along the A77 successor this summer). But I am not sure yet about the CZ135  and CZ85. I will ask my sources if they confirm or deny the update for the two Zeiss.

Links to check price and specs of the three current A-mount lenses:
70-200mm G at [shopcountry 17438]
Zeiss 135mm at [shopcountry 17439]
Zeiss 85mm at [shopcountry 17440]

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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Open Box and Demo RX1, NEX-7 and RX100 cameras (you save up to $300)

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[shoplink 17470 ebay][/shoplink]

Non US readers will be red in the face for anger when seeing those new US prices for the RX1 :)
Anyway, here are the new RX1, RX100 and NEX-7 Open Box or Demo prices:

RX1:
Store Demo RX1 for $2,499 at [shoplink 17470 ebay]CameraLand (Click here)[/shoplink].
New RX1 for $2,635 at [shoplink 17472 ebay]ElectroElectro (Click here)[/shoplink].
Open Box RX1 for $2,728 at [shoplink 17473 ebay]Samys (Click here)[/shoplink].

RX100:
Store Demo RX1 for $579 at [shoplink 17475 ebay]Samys (Click here)[/shoplink].
Open Box RX100 for $599 at [shoplink 17474 ebay]Samys (Click here)[/shoplink].

NEX-7:
Store Demo NEX-7 with kit lens for $1,049 at [shoplink 17476 ebay]Samys (Click here)[/shoplink].
Open Box NEX-7 with kit lens for $1,099 at [shoplink 17477 ebay]Samys (Click here)[/shoplink].

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