Lensvid had a chat with Yann Salmon-Legagneur, Head of Imaging Products & Solutions Marketing at Sony Europe. He shared several noteworthy insights alongside the recent RX1R III and FX2 announcements, while also offering a glimpse into possible future directions.

When asked about the idea of a fixed-lens APS-C RX camera, the response was clear: it’s primarily a business decision. Sony already manages a broad range of camera lines, and introducing a new series would divert resources from existing products. Moreover, the fixed-lens APS-C segment is considered a niche, raising the question of whether it justifies the effort. That said, he admitted that personally, he would love to see such a camera.

He also emphasized the continued relevance of the RX1R III and FX2. Regarding the RX1R III, he explained that Sony carefully recalibrated the classic Zeiss 35mm f/2 lens to match the new high-resolution sensor. Their internal testing showed that even after 10 years, this lens still delivers exceptional results. Keeping it also preserves the distinctive rendering and design legacy that RX1 users have valued for over a decade.

Sony so far has not managed to create a in camera built-in film simulation palette like Fujifilm has. The easiest way to get a film look on your Sony images is by using the new DxO Film Pack 8 (Click here). It also includes all Fujifilm styles ;)

There are two main new features:

• Time Warp mode let’s you select the style based on the year!
• Full photoshop integration (hurray!)
• 15 new renderings, from CineStill 800T
to Harman Phoenix 200

You can see the new features on this DxO page (Click here). You can also get a 30 day free trial version here.

Preorders:
Sony 100mm GM macro at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

Reviews and hands-on:
Hands-on at Explora. Product page at Sony.

Youtube review:

Product video:

Preorders:
Sony 100mm GM macro at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

Press text:

Sony Electronics Expands the G Master Series with the Versatile FE 100mm F2.8 Macro GM OSS

Sony Electronics releases the FE 100mm F2.8 Macro GM OSS (SEL100M28GM), the new medium telephoto macro lens in the G Master™ series, compatible with α™ (Alpha™) E-mount cameras, featuring 1.4x magnification, advanced stabilization, and intuitive handling.

“We’re on a constant mission to expand creative possibilities for visual storytellers, and the FE 100mm F2.8 Macro GM OSS fulfills that by going beyond traditional macro photography,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “With its world-class optical quality, it enables not only macro photographers, but also portrait and wedding photographers, to take their craft to a new level. We’re thrilled to offer the FE 100mm F2.8 Macro GM OSS as part of our acclaimed G Master series, maintaining a standard of peak performance Sony creators have become accustomed to.”

Beyond Life Size

The FE 100mm F2.8 Macro GM OSS achieves a maximum magnification of up to 1.4x, making it easy to capture flowers, small objects, and other close-up subjects in vivid detail, revealing subtle textures and features that are difficult to see by the naked eye.

Compatible with an optional teleconverteri (sold separately), the lens offers up to 2.8x magnificationii. This enables impressive close-up shots while keeping a comfortable working distance. It is ideal for subjects that are hard to approach or for avoiding unwanted reflections.

State-of-the-art Hardware Design

The optical design effectively positions elements including two XA (extreme aspherical) lenses and two ED (Extra-low Dispersion) glass elements to achieve high-resolution performance from the center to the periphery of the image, reducing chromatic and other aberrations.

To allow precise and intuitive focus adjustments for a variety of macro photography scenes, the lens offers three focus-dedicated features: a “Full-time DMF switch” enables instant MF (manual focus) by rotating the focus ring, even in AF (autofocus) mode; the “Focus Mode switch” allows instant switching between AF and MF; the “Sliding Focus Ring” enables FULL MF mode, linked to the distance and magnification scales.

The four unique XD (extreme dynamic) linear motors that enable high-speed, high-precision, and quiet lens drive, make autofocus (AF) performance up to 1.9 times fasteriii than previous models.

A dedicated aperture ring offers quick, direct control over aperture settings.

Exquisite Image Quality

The 11-blade circular aperture produces beautiful, ball bokeh, while carefully controlled spherical aberration ensures an ideal balance of resolution and background blur — creating the signature creamy bokeh of the G Master line.

The unique “Nano AR Coating II” applies a uniform thin film to the entire lens surface, resulting in clear image quality that suppresses flare and ghosting even in backlit conditions.

An integrated optical image stabilization system, designed for macro photography, accurately compensates for shift shake (up/down/left/right), angular shake, and front/back shake, ensuring steady handheld shots.

Pricing and Availability

The FE 100mm F2.8 Macro GM OSS will be available in November 2025 for approximately $1,499.99 USD and $1,799.99 CAD. It will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.

Today Sony will announce the new 100mm f/2.8 GM macro lens. And Sony Hong Kong already listed the lens with the code “SEL100M28GM“. Price is 10,490 Hong Kong Dollars which is about $1350 in USD. But I suspect real final USD price will  e higher due to tariffs.

Sony 100mm f/2.8 GM OSS macro lens specs:

• new lens is GM and not G (means higher quality)
• has aperture ring
• has AF-MF switch
• Full Time DMF switch
• IRIS lock

Reminder: These are the images I leaked last week:

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Sony today unveiled a new global shutter sensor with 105 MP and 100 fps. The sensor diagonal measures 39.7 mm, which is slightly smaller than the full-frame diagonal of 43.3 mm, but still larger than APS-C (26.8 mm). This sensor was developed for industrial use, but we can assume that some of these technologies will also be used in future Alpha camera sensors. Here are the key specifications:

• Model: Sony IMX927
• Type: 2.5-type (39.7 mm diagonal) stacked CMOS
• Effective Resolution: ~105 Megapixels
• Pixel Size: 2.74 μm (back-illuminated structure)
• Shutter: Global shutter (Pregius S™ technology)
• Frame Rate: Up to 100 fps (10-bit output)
• Noise: Minimal, distortion-free imaging
• Package: New ceramic package with connector
• Sample Shipment: Mid-November 2025

Now I dream of a Sony A1III with 50MP global shutter sensor tech :)

Press text:

Atsugi, Japan — Sony Semiconductor Solutions Corporation (Sony) today announced the upcoming release of the IMX927 stacked CMOS sensor with back-illuminated pixel structure and global shutter. It is the industry-leading^*1 sensor that achieves both high-resolution of approximately 105-effective-megapixels^*2 and high-speed output at a maximum frame rate of 100 fps^*3.

The new sensor product is equipped with Pregius S^™ global shutter technology made possible by Sony’s original pixel structure, ensuring high-quality imaging performance with distortion free imaging and minimal noise. By optimizing the sensor drive in pixel reading and A/D converter, it supports high-speed image data output. Introducing this high-resolution and high-frame-rate model into the product lineup will help improving productivity in industrial equipment domain, where recognition targets and inspection methods continue to diversify.

*1 Among CMOS image sensors for industrial use. According to Sony research (as of September 29, 2025).
*2 Based on the image sensor effective pixel specification method.
*3 Frame rate at 10-bit output.

With the automation of factories progressing, the need for machine vision cameras that can capture a variety of objects at high speed and high resolution is growing in industrial equipment domain. With its proprietary back-illuminated pixel structure, Sony’s global shutter CMOS image sensors deliver high sensitivity and saturation capacity. Because they can capture moving subjects at high resolution without distortion, they are increasingly being used in a wide range of applications such as precision component recognition and foreign matter inspection. The new IMX927 features a high resolution of approximately 105 effective megapixels while delivering a high frame rate of up to 100 fps^*3, helping shorten measurement and inspection times. It also shows promise in advanced measurement and inspection applications, for instance imaging larger objects in high resolution and three-dimensional inspection using multiple sets of image data.

Along with the IMX927, Sony will also release seven products with different image sizes and frame rates. It has also developed a new ceramic package with connector that is compatible with a series of all these products, which allows cameras to be designed with sensors removable from camera modules. This can contribute to streamlining camera assembly and sensor replacement. By expanding its global shutter product lineup, Sony is contributing to the advancement of industrial equipment, where recognition and inspection tasks continue to become ever more precise and diversified.

Main Features
■Global shutter technology with Sony’s proprietary pixel structure for high-resolution and high-sensitivity imaging
The new sensor is equipped with Pregius S global shutter technology. The very small 2.74 μm hat use Sony’s proprietary back-illuminated pixels and stacked structure enable the approximately 105-effective-megapixels resolution in a compact size with a high level of sensitivity and saturation capacity. In addition to inspections of precision components such as semiconductors and flat-panel displays, which require a high degree of accuracy, this feature also enables the capture of larger objects with distortion free, high-resolution, low-noise images. Thereby machine vision cameras can achieve higher precision measurement and inspection processes in a wide range of applications.

■Circuit structure enabling a highly efficient sensor drive that saves power and makes high-speed imaging possible
The new sensor employs a circuit structure that optimizes pixel reading and sensor drive in the A/D converter, which saves power and enables faster data processing. This design makes a high-speed frame rate of up to 100 fps^*3 possible, reducing the time to output image data for more efficiency in measurement and inspection tasks. It also shows promise for application in advanced inspections such as three-dimensional inspections, which use multiple image data sets.

■New ceramic package with connector to streamline camera assembly and contribute to stable operation
Sony has also developed a new ceramic package with connector, which is compatible with a series of eight products including the IMX927, making it possible to combine or detach sensors from camera modules flexibly to design cameras. Using this package makes camera assembly easier and streamlines the process of replacing sensors to suit camera specifications. It also has a superior heat dissipation structure, which suppresses the impact of heat on camera performance, contributing to stable, long-term operation.

Source: Sony